Wood-Pellet Grill Innovators Redefining
The Griddle Category Through Enhanced Design &
Features, Opening New Flavor Frontiers
SALT
LAKE CITY, Feb. 22, 2023 /PRNewswire/ --
Traeger Inc. ("Traeger") (NYSE: COOK), the innovators and
category leaders in wood-pellet grills, today announced a
significant addition to their outdoor cooking experience with the
launch of the Flatrock Grill. The Flatrock Grill sets the new
standard in the exploding griddle cookware category, while enabling
customers to explore an entirely new frontier of flavor through
premium, innovative designs, and features.
As the creator of the wood-pellet grill category, Traeger has
become synonymous with game-changing, innovative technologies
implemented within its grills to deliver unrivaled flavor and
next-level consistency. The same painstaking process that allowed
Traeger to significantly disrupt the gas grill market by offering
customers a better experience through the use of wood pellets will
be implemented into the world of griddles.
"Speaking with our community, we noticed a gap in the
marketplace for a premium flat-top grill that, just like our
wood-pellet grills, ensures customers achieve incredible results,
while creating life-long memories with friends and family," said
Jeremy Andrus, CEO of Traeger Grills. "We are diving headfirst into a
new category and feel we have the experience and expertise to turn
the griddle-cooking world upside down. The Flatrock Grill opens up
the Traegerhood to an entirely new menu of foods to complement the
tried-and-true favorite dishes of the wood pellet grill."
This aspirational mindset and desire to innovate through
technology is on full display within the Flatrock Grill, which
features TruZone™ temperature control, FlameLock™ construction, the
Pop and Lock (P.A.L) System, and EZ-Clean Keg. The versatility and
thoughtful design of the Flatrock Grill allows customers to enhance
everyday recipes by achieving deeper flavor and superior sizzle,
while making cooking more fun.
The Flatrock Grill will open customers' eyes and tastebuds to a
whole new world of griddling, searing, frying, steaming, sautéing,
and more, while delivering on the innovation and premium quality
Traeger has become known for over the past two decades. It will
elevate the outdoor cooking experience and instantly become a
powerhouse in the griddle category thanks to the following
features:
- TEMPERATURE PRECISION – The TruZone™ temperature
control features three distinct insulated cooking zones, separated
by heat shields that go above and beyond to protect heat from
bleeding from one zone to another, so you can cook at different
temperatures ranging from 350 - 600°F simultaneously, and have
everything prepared and timed to perfection.
- LOCKS IN HEAT, BLOCKS OUT WIND – The FlameLock™
construction is thoughtfully designed for fuel efficiency, which
recesses the cooktop inside the cooking cavity – so you can get
more burn for your buck.
- EVEN HEAT, EVERYWHERE – The U-shaped burners double the
direct flame cooking surface and ensure even heat distribution
across the entire cooktop, allowing customers to maximize the cook
space.
- NO-HASSLE CLEAN UP – The EZ-Clean™ Keg
makes cleaning the Flatrock Grill simpler than ever, grease and
drippings collect in an extra-large and easily accessible place for
no-hassle post-cook cleanup.
- NEVER RUN OUT OF FUEL UNEXPECTEDLY – The precise fuel
gauge lets you know how much gas is in the tank at all times, so
you never run out unexpectedly.
- MAKE IT YOURS – The Pop-And-Lock™
(P.A.L) accessory rail makes it easy to customize the cook
space. The built-in side folding shelves offer extra space for
prepping, plating, and more. The hinged lid helps protect the
cooking surface when it's not in use, and it props behind the
grill, acting as a backsplash, to protect the backyard kitchen from
grease stains.
Priced at $899, The Flatrock Grill
will be available at www.Traeger.com and key retailers across the
US and Canada. To learn more about
Traeger Grills, please visit
www.Traeger.com or follow them on YouTube, Facebook, Twitter, and
Instagram.
ABOUT TRAEGER GRILLS®
Traeger Grills, headquartered in Salt Lake City, is the creator and category
leader of the wood pellet grill, an outdoor cooking system that
ignites all-natural hardwoods to grill, smoke, bake, roast, braise,
and barbecue. After 35 years, Traeger entered the griddle category
further establishing its leadership position in the outdoor cooking
space by introducing innovative alternatives to griddle, sear, fry,
steam, sauté and more, all in one place. The grills are versatile
and easy to use, empowering cooks of all skill sets to create
delicious meals with flavor that cannot be replicated. Grills are
at the core of Traeger's platform and are complemented by Traeger
wood pellets, rubs, sauces, premium frozen meal kits and
accessories.
MEDIA CONTACT:
Traeger@thebrandamp.com
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SOURCE Traeger Grills