NEWPORT BEACH, Calif.,
Sept. 8, 2020 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) today announced it is
introducing a family TikTok challenge called #ChipotleSponsorUs to
celebrate the launch of the Group Ordering feature on the Chipotle
app.
Chipotle and new creator collective The House Nobody Asked For
(www.tiktok.com/@thehousenobodyaskedfor) will reward five (5)
families or small friend groups who showcase why they should be
sponsored by Chipotle on TikTok with free burritos for a year. Each
person (up to 5 people) in the winning families will win their own
free burritos. Through September 13,
all fans can unlock Chipotle's new Family Extra offer, one (1) free
large chips and large guac, by using the promo code "4FAMILY" at
checkout when they order four (4) or more entrées on the Chipotle
app or Chipotle.com.
#ChipotleSponsorUs
To enter, participants must use
#ChipotleSponsorUs and #contest, and post a creative TikTok video
with their family or group showing why Chipotle should sponsor them
in a creative way. The contest period ends on September 14th at 11am
PT. The House Nobody Asked For will be reviewing entries,
judging on creativity, and commenting on the winners' posts at
3pm PT on September 14.
"With people spending more time with their loved ones, we're
quickly seeing TikTok become a family affair," said Chris Brandt, Chief Marketing Officer. "Our
#ChipotleSponsorUs TikTok challenge will inspire creativity on the
platform and highlight our new Group Ordering feature which
eliminates the stress of collecting everyone's Chipotle
order."
In April, Chipotle debuted a TikTok challenge called
#ChipotleSponsorMe which awarded five individuals who showcased new
original content that proved their undeniable love for Chipotle's
real food with a Chipotle Celebrity Card. The sponsorship
campaigns are in response to a high volume of social conversation
among Chipotle fans asking the brand to sponsor
them.
Group Ordering
The Group Ordering feature on the
Chipotle app makes it easy for everyone to get exactly what they
want in one all-inclusive pick-up or delivery order. Guests can
create a group order on the Chipotle app by:
- Signing into their Chipotle Rewards account
- Sending a shareable link to friends and family where they can
customize orders from their mobile phones or computers
- Submitting their digital order for pick-up or delivery
NO PURCHASE NECESSARY to enter #ChipotleSponsorUs
contest. Open to legal residents of the 50 U.S., 13 years
or older (minors must have parental consent). Enter between
approx. 11:01 am PT on 09/08/20 – approx. 10:59
am PT on 09/14/20. For Official Rules including how to
enter, entry limitations and prize descriptions, visit
chipotle.com/family. Sponsor: CMG Strategy Co., LLC, 610
Newport Center Drive, Suite 1400, Newport
Beach, California, 92660.
Family Extra offer valid for one large order of chips and
guacamole, for orders placed and fulfilled via the Chipotle mobile
app or order.chipotle.com only, 9/8/20
through 9/13/20, that include four or more entrée items.
U.S. only. Add promo code 4FAMILY at checkout to redeem offer.
Redemption is subject to availability. Not valid on catering or
Burritos by the Box orders or on third party delivery
platforms. Chipotle reserves the right to modify or terminate
this offer at any time without notice. Additional restrictions may
apply; void where prohibited.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,650 restaurants as of June 30,
2020, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants. With more than
91,000 employees passionate about providing a great guest
experience, Chipotle is a longtime leader and innovator in the food
industry. Chipotle is committed to making its food more accessible
to everyone while continuing to be a brand with a demonstrated
purpose as it leads the way in digital, technology and sustainable
business practices. Steve Ells,
founder and former executive chairman, first opened Chipotle with a
single restaurant in Denver,
Colorado in 1993. For more information or to place an order
online, visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.