NEWPORT BEACH, Calif.,
Aug. 10, 2020 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) today announced it is
teaming up with skating legend and brand superfan Tony Hawk to offer his go-to Chipotle order
exclusively on the Chipotle app and Chipotle.com. Starting today,
the first 2,000 fans who order the Tony Hawk Burrito, made with
brown rice, black beans, chicken, tomatillo-red chili salsa and
guac, will get access to the Tony Hawk's™ Pro Skater™ 1 and
2 Warehouse Demo for PlayStation 4, Xbox One, or PC.
On August 14 at 11am PT/2pm ET, the
launch will culminate in a 2-hour live stream from Chipotle's
Twitch page (www.twitch.tv/chipotle) featuring Tony Hawk, fellow skateboarder Jagger Eaton and
actor Finn Wolfhard playing the
Tony Hawk's Pro Skater 1 and 2 Warehouse Demo. The trio will
give out up to 5,000 free burritos to viewers throughout the
stream.
"This first of its kind menu integration gives our fans a chance
to eat like the greatest skater of all time and get access to the
demo for one of the summer's most anticipated video game releases,"
said Chris Brandt, Chief Marketing
Officer. "Real athletes need real food, and Chipotle is excited to
continue being a part of Tony's training routine whether it's
competing at the skatepark or in a video game."
Tony Hawk has been a Chipotle
celebrity card holder, an exclusive membership tier afforded to
famous friends of the brand that grant recipients free meals and
catering, since 2013. Tony Hawk's
Pro Skater 1 and 2 is a remaster of the first two games in the
Tony Hawk's™ Pro Skater™ franchise: Tony
Hawk's Pro Skater (1999) and Tony
Hawk's Pro Skater 2 (2000). The game will feature
never-before-seen tricks as well as Create-A-Skater, Create-A-Park
and online multiplayer modes.
"Chipotle burritos are a favorite way to refuel after long skate
sessions," said Tony Hawk. "It's a
blast to see the enthusiasm for Chipotle, skating and video games
continue to grow and inspire a new generation. Whether you're a
veteran THPS player or new to the game, Tony Hawk's Pro Skater 1 and 2 has something
for everyone."
Since launching its channel earlier this year, Chipotle has
amassed more than 27,000 followers on Twitch. Finales for the
Chipotle Challenger Series, the brand's marquee esports tournament
that allows amateur gamers to compete against gaming stars and
celebrities, have been livestreamed from Chipotle's Twitch, along
with exclusive musical performances.
The first 2,000 account holders to order the Tony Hawk Burrito
on the Chipotle mobile app or at order.chipotle.com will
receive a code to the e-mail associated with the account, allowing
the recipient to access a demo version of the re-launch of the Tony
Hawk's Pro Skater 1 and 2 video game, ESRB rated T for Teen. If you
place a qualifying order, you consent to receiving the email and
code even if you have previously opted out of receiving marketing
communications from Chipotle. You'll need an Activision account,
applicable platform account and internet connection to redeem the
Code. Void where prohibited; additional terms may apply.
Internet required for online multiplayer (gaming subscription
service sold separately) and other features.
© 2020 Activision Publishing, Inc. ACTIVISION and PRO SKATER are
trademarks of Activision Publishing, Inc. Tony Hawk is a registered trademark of
Tony Hawk, Inc.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,650 restaurants as of June 30,
2020, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants. With more than
91,000 employees passionate about providing a great guest
experience, Chipotle is a longtime leader and innovator in the food
industry. Chipotle is committed to making its food more accessible
to everyone while continuing to be a brand with a demonstrated
purpose as it leads the way in digital, technology and sustainable
business practices. Steve Ells,
founder and former executive chairman, first opened Chipotle with a
single restaurant in Denver,
Colorado in 1993. For more information or to place an order
online, visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.