NEWPORT BEACH, Calif.,
July 28, 2020 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) today announced it will
offer Chipotle Rewards members the opportunity to top off any
entrée with free guac to celebrate National Avocado Day on
July 31. Chipotle's 15 million
Rewards members will receive the free guac offer in their Chipotle
Rewards wallet on July 31, and
non-members can join Chipotle Rewards
(www.chipotle.com/order/rewards) by July
30 to receive the offer.
"National Avocado Day has become a holiday synonymous with
Chipotle's fresh, hand-mashed guac without the extra cost," said
Chris Brandt, Chief Marketing
Officer. "This year, guac once again isn't extra on Avocado Day and
we're giving fans a chance to guess their way to free guac for an
entire year."
Unlock the Guac Challenge
Chipotle has created six
Chipotle Rewards accounts, one for each ingredient in its guac
recipe, pre-loaded with one year of free guac offers, and the brand
will challenge fans to guess the unique password for each account.
Guac connoisseurs can enter the Unlock the
Guac challenge by texting their password guesses to
888-222. If a fan can crack the code and correctly guess a password
for a username shared by Chipotle on social, they will win full
ownership of the Chipotle Rewards account and 52 free guac rewards.
On July 29 and 30, Chipotle will
share clues for the secret passwords across its social
channels.
For more information on the Unlock the Guac challenge,
fans can follow:
- Chipotle
-
- Instagram: https://www.instagram.com/chipotle/
- TikTok: https://www.tiktok.com/@chipotle
- Twitter: https://twitter.com/ChipotleTweets
Chipotle's Obsession with Avocados
For restaurants
across the U.S., Canada and
Europe, Chipotle purchases
approximately 4 million cases of avocados per year, equivalent to
more than 90 million pounds of fruit for its coveted guac. The
brand's 2019 National Avocado Day offer resulted in Chipotle's
biggest guac day in history, with over 802,000 sides of guac
served.
Chipotle Rewards
In addition to topping off their
entrée with free guac on National Avocado Day, Chipotle Rewards
members earn 10 points for every $1
spent in the restaurant, online, or in the app, with 1,250 points
resulting in a free entrée. Launched in March 2019, Chipotle Rewards is one of the
fastest growing restaurant loyalty programs of all time with 15
million members to-date.
Free guac offer valid in one transaction only, at participating
U.S. Chipotle restaurants, from date offer is added to Rewards
account through August 2, 2020 (which
may be later than 7/31), for one free topping of guacamole on each
of up to 99 regular-priced entrée items purchased in a single
transaction when ordering via the Chipotle mobile app or online at
Chipotle.com. Redemption is subject to availability. May not be
used with other coupons, promotions, or special offers. Not valid
on catering or orders on third party delivery platforms. A digital
Reward coupon associated with a valid Chipotle Rewards account will
be required to redeem the Reward and may take up to two days to be
added to the account. Must be applied at checkout in order to
redeem. Additional restrictions may apply; void where prohibited.
Full Chipotle Rewards program terms:
chipotle.com/rewards-terms.
NO PURCHASE NECESSARY. Open to legal residents of
the 50 U.S. & D.C. who are 13 years of age or older (minors
must have parental consent). Promotion consists of six (6)
"Guessing Periods" occurring between 7/29/2020 at 12:01 am
PT and 7/30/2020 at
11:59 pm PT. Guessing periods will be
announced on the @Chipotle Instagram account during the Promotion
Period. To enter, send text message with a password guess to
888-2222 during one of the Guessing Periods. Normal
text and data rates may apply. See Official Rules at
www.chipotle.com/avocadoday for how to enter, additional
eligibility restrictions, prize descriptions/restrictions/ARV's,
odds and complete details. Many will enter, only six (6) prizes are
available. VOID WHERE PROHIBITED. Sponsor: CMG
Strategy Co., LLC, 610 Newport Center Drive, Suite 1400,
Newport Beach, California,
92660.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without artificial colors, flavors or
preservatives. Chipotle had over 2,650 restaurants as of
June 30, 2020, in the United States, Canada, the United
Kingdom, France and
Germany and is the only restaurant
company of its size that owns and operates all its restaurants.
With more than 91,000 employees passionate about providing a great
guest experience, Chipotle is a longtime leader and innovator in
the food industry. Chipotle is committed to making its food more
accessible to everyone while continuing to be a brand with a
demonstrated purpose as it leads the way in digital, technology and
sustainable business practices. Steve
Ells, founder and former executive chairman, first opened
Chipotle with a single restaurant in Denver, Colorado in 1993. For more information
or to place an order online, visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.