NEWPORT BEACH, Calif.,
July 20, 2020 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) today announced it will
serve new non-GMO and certified organic Lemonades, Aguas Frescas,
and Tea from farmer-created Tractor Beverage Co. at participating
locations starting July 21. Chipotle
is excited to offer beverages that use sustainably grown real
ingredients, meeting its Food with Integrity standards.
For more information on Chipotle's new Tractor Beverage Co.
offerings, fans can visit: chipotle.com/tractorbeverages.
The agreement with Tractor Beverage Co. also marks the brand's
first national philanthropic product integration. All Tractor
Beverages sold by Chipotle will help support the U.S. agricultural
industry, with 5% of Chipotle's profits from its sale of these
beverages being donated to causes that support farmers. Funds will
expand Chipotle's existing farmer programs including long-term
contracts, increased local sourcing, scholarships and grants to
start, run or grow farming operations, among others.
"Adding Tractor Beverage Co. products and introducing Beverages
with Integrity is a notable evolution for the Chipotle menu," said
Chris Brandt, Chief Marketing
Officer. "Now our fans can enjoy delicious, all-natural drinks made
with real ingredients while supporting the farming community."
Four new flavors of Tractor Beverages will be offered at
Chipotle exclusively for in-restaurant dining and carryout
orders:
- Organic Lemonade
-
- This crisp organic lemonade is the perfect blend of tangy and
sweet, made with real lemons and cane sugar. It also includes
turmeric, known for its vitamin C content.
- Organic Hibiscus Lemonade
-
- Tart hibiscus flowers, known to be rich in potassium, are
paired with fresh citrus in this
riff on a classic lemonade.
- Organic Mandarin Agua Fresca
-
- This refreshing agua fresca is packed with vitamin C thanks to
tart citrus, orange and tangerine.
- Organic Berry Agua Fresca
-
- Organically grown pomegranates, strawberries and cherries are
combined to make a just-sweet-enough agua fresca, which also
features a hint of apple cider vinegar.
In addition, two new bottled Tractor Beverages created for
Chipotle will be available for dine-in, takeout and delivery
orders:
- Organic Lemonade
- Organic Black Tea
-
- Sri Lankan Black Tea mixed with cane sugar and a hint of lemon
to create a bold, yet delicate drink.
Organic farmer Travis Potter
founded Tractor Beverage Co. in 2015 on the simple idea that great
food deserves great drinks. The company's entire portfolio of
drinks is non-GMO, completely organic and entirely natural. Tractor
Beverage Co. is the first and only non-GMO and certified organic
full line beverage solution available for food service.
"This is a dream collaboration for two brands committed to using
all-natural ingredients, sustainable sourcing and supporting
farmers," said Travis Potter,
founder of Tractor Beverage Co. "Our Tractor Beverages pair
perfectly with Chipotle's real food and will bring entirely new
flavors to the brand's dining experience."
Beyond the new Organic Beverages program, Chipotle most recently
supported farmers in its supply chain by assisting in the
development of eCommerce sites within the Chipotle Virtual Farmers'
Market, an online marketplace where consumers can buy real
ingredients online, directly from the brand's suppliers.
To date, Chipotle and the Chipotle Cultivate Foundation have
contributed over $500,000 to support
the next generation of farmers. The brand is empowering the next
generation of farmers by offering education, scholarships, grants,
and three-year contracts to young farmers. Additionally, Chipotle's
Aluminaries Project 2.0 accelerator program is helping growth stage
ventures across the country advance innovative solutions in
farming.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without artificial colors, flavors or
preservatives. Chipotle had over 2,600 restaurants as of March
31, 2020, in the United States, Canada, the United
Kingdom, France and Germany and is the only
restaurant company of its size that owns and operates all its
restaurants. With more than 85,000 employees passionate about
providing a great guest experience, Chipotle is a longtime leader
and innovator in the food industry. Chipotle is committed to making
its food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and former executive chairman, first opened Chipotle with a
single restaurant in Denver, Colorado in 1993. For more
information or to place an order online,
visit WWW.CHIPOTLE.COM.
ABOUT TRACTOR BEVERAGE CO.
Tractor Beverage Company
was founded on the simple premise that great food deserves great
drinks. Tractor believes that drinks can be sourced, prepared and
poured with all the love, attention and intention as the food we
eat. As the first and only Certified Organic, Non-GMO full line
beverage solution available for food service, Tractor's drinks are
exclusively connected to the dining experience. Tractor's beverages
are 100% Certified Organic, Non-GMO and All-Natural, containing no
artificial flavoring or preservatives. Its wide portfolio of
specialty and fountain drinks contain over 15 unique flavors such
as Stone Fruit, Strawberry Rhubarb,
Cherry Cream and Lemongrass. Tractor beverages are poured in
eateries nationwide including Chipotle, CoreLife Eatery,
Jose Andres' Beefsteak, Umami
Burger, Garbanzo Mediterranean Fresh and Pokeworks. The brand will
also soon be launching a charitable initiative, The Tractor
Collective, which will aim to transform the standards within the
industry along the entire food supply chain to lead the way to
a more sustainable and flourishing future for restaurants,
consumers, and farmers. For more information, please visit
drinktractor.com.
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SOURCE Chipotle Mexican Grill, Inc.