Facebook Messenger, group ordering and donation option broaden
U.S. digital capabilities
NEWPORT BEACH, Calif.,
June 17, 2020 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) today announced a series
of innovations to its digital platform to increase access and
convenience for guests, including the introduction of the Chipotle
app in Canada. Now guests in
Canada can order their favorite
Chipotle meals via Chipotle.ca or the Chipotle app, as well as
through DoorDash and Uber Eats.
"Investing in our digital ecosystem in Canada will enhance the guest experience and
position us well for future growth," said Anat Davidzon, Managing Director – Canada, Chipotle.
Chipotle is also introducing a series of enhancements to its
mobile ordering capabilities including Pepper, its Concierge Bot on
Facebook Messenger. Beginning June
22, customers can order on Messenger by visiting
Facebook.com/chipotle or the Chipotle page on the Facebook app and
selecting the "Message Us" option. Pepper will ask for the
customer's location to find the closest Chipotle restaurant. Next,
the customer will be guided through the ordering experience, which
mirrors the in-restaurant process, allowing guests to completely
customize meals with light, standard or extra ingredient quantities
and sides. Customers also have the option to use natural language
to simply describe their order to Pepper. Finally, a payment option
can be selected, and new customers can create an account or
checkout as a guest, while existing customers can login to their
Chipotle Rewards (US-only) account to access saved payment info and
redeem rewards. Orders will be created for mobile pickup or
delivery, which are customized via the brand's Digital Kitchens,
dedicated ingredient stations operated by special teams in nearly
all Chipotle locations. Digital orders feature tamper evident
packaging seals to help ensure food is secure upon pick-up
in-restaurant or delivery.
"We're always working to enhance and optimize our digital
capabilities and provide guests with a seamless ordering
experience," said Curt Garner, Chief
Technology Officer, Chipotle. "It is critical that we meet
customers where they are spending time online and give guests
ordering options that best fit their needs."
For individuals dining with family, friends, or coworkers, they
can now utilize Chipotle's group ordering feature by simply
selecting 'start a group order' on Chipotle.com. Customers will
then be able to share a group order link, which allows multiple
people to participate in the ordering process
simultaneously. The checkout is handled by the host, and
everyone can track the order via Chipotle.com.
Starting tomorrow, Chipotle will also be leveraging the Chipotle
app and Chipotle.com as a donation platform to allow others to give
back. Using a new technology feature, guests can round up their
bill to the next highest dollar amount at checkout to donate to
organizations advocating against issues like systemic racism and
inequality, beginning with the National Urban League in June.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,600 restaurants as of March 31, 2020, in the United
States, Canada, the United
Kingdom, France and Germany and is the only
restaurant company of its size that owns and operates all its
restaurants. With more than 85,000 employees passionate about
providing a great guest experience, Chipotle is a longtime leader
and innovator in the food industry. Chipotle is committed to making
its food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and former executive chairman, first opened Chipotle with a
single restaurant in Denver, Colorado in 1993. For more
information or to place an order online,
visit WWW.CHIPOTLE.COM
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SOURCE Chipotle Mexican Grill, Inc.