NEWPORT BEACH, Calif.,
May 21, 2020 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) today
announced its Graduation Gift Card Give Back program that will
honor 2020 graduates and support future educational pursuits. The
brand will be matching 10% of special graduation-themed egift card
purchases and donating to Scholarship America, an organization that
works directly with students, parents, colleges, businesses and
communities to help students fulfill their college dreams. Since it
was founded in 1958, Scholarship America has distributed
$4.3 billion to more than 2.6 million
students. Additionally, the first 5,000 Chipotle customers who
purchase a graduation-themed egift card will receive a digital
BUY-ONE-GET-ONE (BOGO) offer.
Fans can learn more and purchase Chipotle graduation-themed
egift cards through June 30 by
visiting: www.chipotle.com/gifts-and-gear.
"We're excited to offer parents, family members and friends an
easy way to congratulate the Class of 2020," said Chris Brandt, Chief Marketing Officer. "It's
been a rollercoaster year for many of these seniors, and they
certainly deserve something extra for all their
accomplishments."
In the past week, Chipotle launched a pair of virtual events to
help students stay connected during their final days of senior
year. On May 16, the brand hosted a
virtual prom afterparty on Instagram and awarded one attendee a
$25,000 scholarship. Chipotle also
teamed up with the Premier Lacrosse League (PLL) on May 20 to create a Virtual Senior Day for high
school lacrosse student athletes who had their spring season
cancelled. Professional lacrosse players from the PLL sent
inspirational video messages on social media to high school seniors
who played for their respective alma mater. Chipotle and the PLL
invited the larger lacrosse community to share stories of their
high school playing days using the hashtag #VirtualSeniorDay.
Ongoing support of academic aspirations continues to be an
essential pillar in Chipotle's mission to Cultivate a Better World.
Last year, Chipotle announced that all eligible employees,
including crew members, would have the opportunity to pursue a
debt-free college degree. Chipotle covers 100% of tuition costs up
front for 75 different types of business and technology degrees
through their partnership with Guild Education. The launch of the
debt-free degrees was the latest addition to Chipotle's Cultivate
Education program, which also includes a reimbursement option,
allowing eligible employees to be reimbursed for tuition up
to $5,250 a year at the school of their choice.
Donation offer is valid on purchases of designated graduation
e-gift cards from the Chipotle online gift card store at
chipotle.com/gifts-and-gear, from May 21
through June 30, 2020. Proceeds will be based on specific
graduation gift cards; donation will equal 10% of sales during the
promotional period, with minimum donation of $5,000, and maximum donation of $250,000. Purchaser receives the full value
of the e-gift card. The first 5,000 customers to purchase a
graduation gift card during the promotional period will also
receive one code per customer receipt valid for a buy-one, get-one
free entrée; terms and conditions apply. Void where
prohibited.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,600 restaurants as of March 31, 2020, in the United
States, Canada, the United
Kingdom, France and Germany and is the only
restaurant company of its size that owns and operates all its
restaurants. With more than 85,000 employees passionate about
providing a great guest experience, Chipotle is a longtime leader
and innovator in the food industry. Chipotle is committed to making
its food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and former executive chairman, first opened Chipotle with a
single restaurant in Denver, Colorado in 1993. For more
information or to place an order online,
visit WWW.CHIPOTLE.COM
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SOURCE Chipotle Mexican Grill, Inc.