NEWPORT BEACH, Calif.,
March 26, 2020 /PRNewswire/ --
Chipotle Mexican Grill (NYSE: CMG) today announced the
2020 Chipotle Challenger Series (CCS) will feature online
Qualifying and Finale competitions throughout 2020. To promote the
series further, Chipotle has added an official team partnership
with 100 Thieves' Matt "Nadeshot" Haag, and Brooke "BrookeAB" Bond,
as well as TSM's Myth and fan-favorite streamers Jack "CouRage"
Dunlop and JERICHO. The Finale on April
25th will be broadcast on Twitch and YouTube.
"Bringing the Chipotle Challenger Series online provides the
perfect platform to directly engage new and loyal esports fans,"
said Chris Brandt, Chief Marketing
Officer at Chipotle. "We are excited to connect up-and-coming
talent in the space with their gaming heroes for a real competition
with huge prizes."
The Chipotle Challenger Series first launched last year at
DreamHack in Dallas, TX and will
now be virtual in 2020 with an online tournament that gives every
fan across the U.S. the opportunity to join the competition and
prove their skills in some of the world's most popular games. The
official game for the first series will be announced Monday, April 6th when the
registration portal opens. Finale champions will win $25,000 cash and $25,000 to donate to COVID-19 relief efforts, as
well as an exclusive card that grants winners a year of free
Chipotle.
Each CCS competition will consist of three Qualifiers, with the
first occurring April 16, 2020, and a
live-broadcasted Finale. The Finale competition will be held
April 25th and feature the
top performing teams from the Qualifier. These teams will
have the opportunity to go head-to-head against fan favorites in
esports as well as Chipotle-fan gamers in sports, music and
entertainment like professional basketball players Marcus Smart, Josh Hart, DeMarcus
Cousins, Meyers Leonard,
Mikal Bridges, and
Romeo Langford, award winning
DJ Steve Aoki, actors
Finn Wolfhard and
Jerry Ferrara baseball
outfielder Joc Pederson,
DJ-Gamer CRAY, USA Hockey's
Hilary Knight, elite
basketball prospects James
Wiseman and R.J. Hampton, and U.S. Soccer's
Allie Long will all be
competing in the 2020 Chipotle Challenger Series. Chipotle will
unveil more celebrity participants during the lead up to the
competition.
Through the Challenger Series and Chipotle Together, a string of
virtual hangouts that feature celebrity appearances, exclusive
content and free giveaways, Chipotle is looking to bring more joy
to its fans and bridge important digital connections during this
time of uncertainty.
For more information about CCS, view the tournament schedule and
to register, please visit www.chipotlechallengerseries.com.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,600 restaurants as of December 31,
2019, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants. With more than
83,000 employees passionate about providing a great guest
experience, Chipotle is a longtime leader and innovator in the food
industry. Chipotle is committed to making its food more accessible
to everyone while continuing to be a brand with a demonstrated
purpose as it leads the way in digital, technology and sustainable
business practices. Chipotle's founder, Steve Ells, first opened Chipotle with a single
restaurant in Denver, Colorado in
1993. For more information or to place an order online, visit
WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.