Sparkfly Powers Chipotle’s Loyalty Program and Digital Customer Experience
June 12 2019 - 6:00AM
Business Wire
Chipotle’s (NYSE:CMG) partnership with Sparkfly has enabled key
marketing program growth and innovation. Sparkfly’s foundational
technology has supported Chipotle in creating a best of breed
partner ecosystem and launching digital initiatives including the
Chipotle Rewards Loyalty Program, In-Restaurant Technology
Intelligence and Frictionless Online Ordering.
Chipotle’s recent success, including modernizing the digital
customer experience, has resulted in total sales rising nearly 10%
from the first quarter of 2018 to the first quarter of 2019 and
digital sales growing by 100.7% from the prior year. Additionally,
15.7% of first quarter sales were made up by digital sales. This
has been made possible, in part, by Sparkfly.
Chipotle partnered with Sparkfly in 2017 to implement a
promotions management platform that streamlined the flow of data
between systems, empowered marketing and significantly reduced
existing hands-on support required from their IT and POS
(Point-of-Sale) support teams.
“Just as we are committed to using high-quality, real
ingredients in our restaurants; we knew using top-tier technology
providers was critical to the success of our digital experience,”
said Curt Garner, Chief Technology Officer of Chipotle. “Sparkfly
allows us to dynamically interface with both in-store and
above-store technology and provides all of the capabilities we need
to meet our long-term goals.”
With Sparkfly’s foundational technology, Chipotle has been able
to build a best of breed partner ecosystem and launch the following
digital initiatives:
Chipotle Rewards Loyalty ProgramWith
digital wallet capabilities provided by Sparkfly, Chipotle can
collect transactional data, apply loyalty rewards and process
personalized discounts received through any form of media or
distribution channel; all through single-scan technology at the
POS.
Chipotle Mobile App CampaignsWith
Sparkfly’s technology, Chipotle can make all offers available
directly to customers in their Chipotle Mobile Wallet, which can be
used seamlessly in-store, online and via in-app ordering.
In-Restaurant Technology
IntelligenceSparkfly’s POS middleware powers Chipotle’s
single-scan technology and enables the real-time communication of
all transactional data to other marketing and analytics
technologies.
Valuable Offer StrategySparkfly powers
digital promotions that market exciting menu innovations and
leverage new media channels and partners.
Frictionless Online OrderingWith
Sparkfly’s offer-to-online ordering technology, Chipotle customers
can redeem an online offer with a single click, reducing cart
abandonment. Beyond that, Sparkfly streamlines Chipotle’s promotion
capabilities by enabling a single platform that manages all offers
being redeemed through the online ordering platform or at the
in-store POS.
“We are thrilled with Chipotle’s success using the Sparkfly
platform and believe they are a testament to what a best of breed
technology strategy can deliver,” Sparkfly Founder and CEO
Catherine Tabor, said. “More than ever before, digital, data and
the ability to track promotions in real-time all the way through to
the transaction, has changed how companies are doing business.
Sparkfly has always been at the forefront of leveraging that
technology and we are excited to fuel strategies for top brands
like Chipotle.”
About ChipotleChipotle Mexican Grill, Inc. (NYSE:CMG) is
cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had
approximately 2,500 restaurants as of March 31, 2019, in the United
States, Canada, the United Kingdom, France and Germany and is the
only restaurant company of its size that owns and operates all its
restaurants. With more than 70,000 employees passionate about
providing a great guest experience, Chipotle is a longtime leader
and innovator in the food industry. Chipotle is committed to making
its food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells, founder
and Executive Chairman, first opened Chipotle with a single
restaurant in Denver, Colorado in 1993. For more information or to
place an order online, visit www.chipotle.com.
About SparkflyAs the creator of the Relationship
Realization category, Sparkfly leverages its patented, Offer
Management and Point-of-Sale (POS) attribution platform to connect
marketers and third-party technologies to actual customer
experiences in-store, online and via mobile POS systems. No matter
how complicated the point-of-sale system may be, Sparkfly can run
unified marketing programs across multiple franchise locations,
and, for the first time, unlock real-time attribution across any
media channel. Sparkfly brings brands closer than ever to their
customers by empowering frictionless personalized interactions that
establish real relationships. By understanding individual customer
journeys and purchase behaviors, marketers and consumer insight
strategists maximize the effectiveness of their omnichannel
customer engagement campaigns. Visit www.sparkfly.com to learn more
about Sparkfly.
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version on businesswire.com: https://www.businesswire.com/news/home/20190612005215/en/
PressChipotle: Erin Wolford, Ewolford@chipotle.com or
949-524-4126Sparkfly: Landen Zumwalt, landen@salientmg.com or
309-657-2907
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