NEWPORT BEACH, Calif.,
June 6, 2019 /PRNewswire/ -- Chipotle
Mexican Grill (NYSE: CMG) announced today its 'Love What Makes You
Real' campaign for Pride month. Chipotle will celebrate the LGBTQ+
community with limited edition pride gear benefitting The Trevor
Project, the world's largest suicide prevention and crisis
intervention organization for lesbian, gay, bisexual, transgender,
queer and questioning young people. In addition, Chipotle will be
participating in parades across the country and hosting market wide
fundraisers supporting local LGBTQ+ nonprofits.
As a Pride supporter for nearly two decades, Chipotle celebrates
equality with its customers as well as its employees. Recently
named to "America's Best Employers for Diversity" 2019 list by
Forbes, Chipotle takes pride in fostering a culture of
inclusivity. Further support for the company's
commitment to inclusivity can be found in its benefits programs,
which include support for adoptive parents, same-sex couples, and
paternity leave. This year, Chipotle also publicly
committed to cultivating a culture of openness and awareness by
conducting unconscious bias training for all of its Field Leaders.
This training will be rolled out to the rest of Chipotle's
employees in future years and will be incorporated into new
employee orientation, as stated in the company's latest
Sustainability Report.
"Our food is real and so are we," said Marissa Andrada, Chief People Officer at
Chipotle Mexican Grill. "We are cultivating a better world by
encouraging people to be their full selves and celebrating everyone
– basic, extra and everything in between."
Chipotle's limited-edition Pride gear will include the new 'Love
What Makes You Real' messaging available via the brand's shoppable
Instagram post as well as Chipotle.com. For each Pride item sold,
Chipotle will donate $10.50 (tees and
tank) and $7.00 (hat) to The Trevor
Project. Additionally, Chipotle will be surprising one
notable YouTuber and LGBTQ+ activist with the first-ever customized
rainbow celebrity card.
Chipotle will also have a major presence at LGBTQ+ parades in
Southern California and
Columbus, OH, where its restaurant
support centers are located, as well as in New York and San
Francisco. Additional market wide fundraisers supporting
local LGBTQ+ nonprofits will take place in: Atlanta – The Living Room; Boston – Y2Y Network; Chicago – Chicago House; Cleveland - LGBT Community Center of
Greater Cleveland; Columbus – Kaleidoscope Youth Center;
Dallas – Dallas Resource Center;
Denver – ONEColorado; Washington, DC – smyal; Houston – Houston Pride; Los
Angeles – Safe Place for Youth; Miami – Pridelines; New York City – New Alternatives; Philadelphia – Attic Youth Center; and
San Francisco – Larkin Street
Youth Services. Dates and details for these fundraisers will be
available in local restaurants.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had
approximately 2,500 restaurants as of March 31,
2019, in the United States, Canada, the United
Kingdom, France and Germany and is the only
restaurant company of its size that owns and operates all its
restaurants. With more than 70,000 employees passionate about
providing a great guest experience, Chipotle is a longtime leader
and innovator in the food industry. Chipotle is committed to making
its food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and Executive Chairman, first opened Chipotle with a single
restaurant in Denver, Colorado in 1993. For more
information or to place an order online,
visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill