BLOOMFIELD, Conn., Feb. 26, 2020 /PRNewswire/ -- Cigna has
named Kristen Lauria, Global Chief
Marketing Officer, effective March
23. She will report to David M.
Cordani, President and Chief Executive Officer and will
serve as a member of the Enterprise Leadership Team.
Lauria will oversee the development and execution of Cigna's
global marketing strategies, including marketing analytics and
customer insights, brand and advertising, sponsorships, digital and
social programming.
"Cigna is relentlessly focused on making health care more
affordable, predictable and simple, for our customers, clients and
partners," said Cordani. "We believe Kristen's strong track record
of success at IBM, along with her passion for innovation, and
creative application of insights and analytics, will help further
drive our ability to transform health care and support our
strategic growth objectives."
Kristen comes to Cigna from IBM, where she served in a series of
business and marketing leadership roles over the past 17 years.
Most recently, she was General Manager, IBM Watson Media and The
Weather Company Solutions. Kristen also served as the Vice
President, Strategy and Business Development for IBM Analytics
Group, and as Chief Marketing Officer for IBM's Global Business
Services, in addition to other key leadership roles. Prior to IBM,
she held technical and corporate development roles at Xerox
Corporation and Akamai Technologies. Kristen holds a Master of
Business Administration degree from MIT Sloan
School of Management, a Master's degree in Biomechanical
Engineering from the University of
Rochester, and a Bachelor of Science degree in Engineering
from the State University of New York
at Buffalo.
About Cigna
Cigna Corporation is a global health
service company dedicated to improving the health, well-being and
peace of mind of those we serve. Cigna delivers choice,
predictability, affordability and access to quality care through
integrated capabilities and connected, personalized solutions that
advance whole person health. All products and services are provided
exclusively by or through operating subsidiaries of Cigna
Corporation, including Cigna Health and Life Insurance Company,
Cigna Life Insurance Company of New
York, Connecticut General Life Insurance Company, Express
Scripts companies or their affiliates, and Life Insurance Company
of North America. Such products
and services include an integrated suite of health services, such
as medical, dental, behavioral health, pharmacy, vision,
supplemental benefits, and other related products including group
life, accident and disability insurance. Cigna maintains sales
capability in over 30 countries and jurisdictions, and has more
than 170 million customer relationships throughout the world. To
learn more about Cigna®, including links to follow us on
Facebook or Twitter, visit www.cigna.com.
MEDIA
CONTACT:
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Ellie
Polack
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860-902-4906
|
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elinor.polack@cigna.com
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SOURCE Cigna