FORT MYERS, Fla., Aug. 8, 2019 /PRNewswire/ -- Chico's FAS' (NYSE:
CHS) intimates brand, Soma®, today announced its upcoming
$15 bra sale* event in celebration of
the brand's 15 years of providing superior service, innovative
solutions and the perfect fit to women across the U.S. The Soma®
anniversary sale event will take place in-store only on
Sunday, August 11.
Soma®, launched and designed exclusively by women, offers
customers what they really want – high quality, uncompromising
comfort and the perfect fit, provided through innovative solutions
and personalized service. Today, with over 250 boutiques and
outlets nationwide and 2,200 bra fit experts, Soma® has helped more
than 5 million women find their perfect bra fit.
"Over the past 15 years, we've supported and celebrated women by
providing them with personalized service and innovative,
comfortable yet feminine intimates solutions to help them look and
feel their very best," said Mary van
Praag, President, Intimates Group at Chico's FAS, Inc. "All
of our products – from our Cool Nights pajamas to our Enbliss and
Vanishing collections of bras and underwear – are designed with
innovation at the forefront, to help our customers feel confident
and supported. We're proud to continue this legacy and pleased to
have our valued, loyal and new customers join us in celebrating the
Soma anniversary in-store sale event."
In addition to offering all women the opportunity to purchase
one Soma® bra for $15*, the brand
will be donating $1 for every bra
purchased throughout the event, up to $100,000, to I Support the Girls**.
Soma® was built on the belief that every woman deserves a
quality bra and, 15 years later, the women-led design and
innovation teams remain at the forefront of developing solutions to
provide unparalleled comfort and support. Key highlights in Soma®
history include:
- 2004: Soma® opens first store in Fort
Myers, FL with commitment to service, solutions and fit for
women of all shapes and sizes.
- 2007: Soma® introduces its Cool Nights® Pajamas.
- 2009: Soma® designs its #1 bra style, Vanishing Back®.
- 2010: Soma® launches its Bra Donation, which has collected over
2 million bras to help women in domestic violence and homeless
shelters to date.
- 2018: Soma® introduces Enbliss®, its softest bra ever.
- 2019: Soma® revolutionizes bra fittings for women with
SOMAINNOFIT™, a fit-measuring bra, which helps women find their
perfect bra fit by connecting via Bluetooth to an app that quickly
recommends a personally curated selection of Soma bras based on
four key body measurements.
The $15 bra event* is one per
customer, in-store only and one-day only, on August 11, 2019.
To learn more about Soma's powerful solutions and to take
advantage of convenient services like online fit tools and live
chat, visit Soma.com.
* Shop any Soma® boutique (including outlets) to receive
one Soma® brand bra for $15, while
supplies last (plus taxes and shipping, if any). Offer may not be
combined with other coupons or offers, except SOMA REWARDS®
certificates. Soma's price adjustment policy is not valid on this
offer. Employees are excluded from this offer. Not valid on the
purchase of charity items (including donations), gift cards, any
non-Soma brands or the SOMAINNOFIT™ bra. In the event of a return,
refunded amount will not exceed amount paid. One bra per person. No
cash value. Valid August 11, 2019
Only.
** Soma® shall donate to I Support the Girls one dollar ($1.00)
from the sale of every Soma® branded bra sold in its U.S.
boutiques on August 11, 2019, up
to one hundred thousand dollars ($100,000.00). I SUPPORT THE GIRLS (ISTG)
is a 501(c)3 not-for-profit organization that collects and
distributes donations of new and gently used bras and individually
sealed tampons and maxi pads to women and girls nationally and
internationally. Visit www.isupportthegirls.org for more
information.
About Chico's FAS, Inc.
The Company, through its
brands – Chico's®, White House Black Market®, Soma® and TellTale™ –
is a leading omnichannel specialty retailer of women's
private branded, sophisticated, casual-to-dressy clothing,
intimates and complementary accessories.
As of May 4, 2019, the Company
operated 1,410 stores in the U.S. and Canada and sold merchandise through 84
international franchise locations in Mexico and one domestic franchise airport
store. The Company's merchandise is also available at
www.chicos.com, www.chicosofftherack.com, www.whbm.com,
www.soma.com and www.mytelltale.com as well as through
third party channels.
For more detailed information on the Company, please go to our
corporate website at www.chicosfas.com. The information on our
corporate website is not, and shall not be deemed to be, a part of
this press release or incorporated into our federal securities law
filings.
About Soma
The Soma® brand was founded in 2004 for the woman who refuses to
compromise – who wants pretty and practical, soft and supportive.
Soma offers bras, panties, sleep and loungewear with ingenious
solutions that balance beauty and brains. The brand currently
operates nearly 300 boutiques and outlets nationwide and is
available online at www.soma.com.
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SOURCE Chico's FAS, Inc.