FORT MYERS, Fla., July 17, 2019 /PRNewswire/ -- Chico's FAS'
(NYSE: CHS) intimate apparel brand, Soma, today announced its
partnership with retail concept, b8ta and an expanded partnership
with QVC that will enable the brand's innovation in form and fit to
be available to even more customers and loyal fans.
Starting this month, the SOMAINNOFIT bra will be available for
sale through several b8ta store locations, including New York City, Chicago, San
Jose and Houston, as well
as on b8ta.com.
SOMAINNOFIT is a fit-measuring bra that helps women find their
perfect Soma bra fit by connecting via Bluetooth to an app, quickly
capturing four key body measurements. With the rise of femtech
innovations, Soma is leading the charge in intimate apparel with
the launch of SOMAINNOFIT earlier this year.
Additionally, Soma's relationship with multi-platform retailer
QVC has performed above expectations, and the brand is today
announcing additional sales initiatives to further build on this
successful relationship. In particular, the Soma brand will
participate in its first-ever Today's Special Value® on
QVC. The broadcast will feature Soma's Vanishing Back Full Coverage
bra on Monday, July 22 with brand
guests Jené Luciani and Jenny
Altman.
"We are excited about our new partnership with b8ta and the
opportunity to further build on our record of success with QVC,"
says Mary van Praag, President of
the Intimate Apparel Group of Chico's FAS. "b8ta is paving the way as the
next generation of retail as a service company and we are thrilled
to add SOMAINNOFIT to their innovative product offerings. We expect
this will help us drive new customer acquisition, sales, brand
awareness and consideration. Our partnerships further Soma's
commitment to break new ground with innovation for women and help
them find their perfect bra fit."
Carrie Kelly, SVP of Partnerships
and Business Development at b8ta says, "Our partnership with Soma
is a great example of how brands benefit from launching innovative
products in b8ta stores. We've designed our stores to drive product
discovery and education, while allowing the brand to gather
critical insights and customer feedback around the new product.
We're excited to be leaning into categories beyond consumer
electronics and increasing our efforts to include more female
products in our stores."
ABOUT SOMA
The Soma® brand was founded in 2004 for the woman who refuses to
compromise – who wants pretty and practical, soft and supportive.
Soma offers bras, panties, sleep and loungewear with ingenious
solutions that balance beauty and brains. The brand currently
operates 280 boutiques and outlets nationwide and is available
online at www.soma.com.
ABOUT b8ta
b8ta, a software-powered retailer designed
to make physical retail accessible for all, was founded in 2015 by
Nest alums Vibhu Norby (CEO),
William Mintun (COO), and
Phillip Raub (CMO). b8ta helps
people discover, try, and buy about new tech products while
empowering makers with a simple Retail as a Service model that puts
them in control. The company is headquartered in San Francisco.
This release contains statements that constitute forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. The statements relate to, among other things,
expectations and projections regarding the expected benefits of the
Company's new innovative bra fit technology and are identified by
use of the words "anticipate," "believe," "could," "expect,"
"intend," "may," "plan," "should," "strategy," "will," "would,"
"potential" and similar terms. Factors that could cause actual
results to differ include, but are not limited to: customer
response to the engagement tools and our ability to successfully
introduce them. Other risk factors for the Company's business are
detailed from time to time in the Company's Quarterly Reports on
Form 10-Q, Annual Report on Form 10-K and other reports filed with
the Securities and Exchange Commission. These factors should be
considered in evaluating forward looking statements contained
herein.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/soma-announces-new-partnership-that-brings-its-innovations-in-form-fabric-and-fit-to-even-more-customers-and-loyal-fans-300886687.html
SOURCE Chico's FAS, Inc.