JACKSON, Miss., Dec. 11, 2019 /PRNewswire/ -- Local,
regional and national businesses will now have even more powerful
opportunities to reach leisure travelers and business
decision-makers flying through Jackson-Medgar Wiley Evers
International Airport (JAN) beginning Dec.
16, 2019.
Through a newly upgraded, digital and printed media network
brought to life by Clear Channel Airports (CCA), the Americas-based
airports business of Clear Channel Outdoor Holdings, Inc. (NYSE:
CCO), JAN's new program will boast cutting-edge advertising
solutions on par with other like-sized and larger airports. This
comes as part of the airport authority's new five-year contract
renewal with CCA to develop, manage and enhance JAN's advertising
model by implementing the airport's first-ever digital ad
network.
"Our team thrives on leveraging its in-depth knowledge of the
consumer journey through the airport terminals and beyond to
deliver an immersive experience that brings advertisers closer to
those valued audiences whom brands wish to reach," said
Morten Gotterup, president, Clear
Channel Airports. "I'm confident that through our valuable
partnership with JAN, we'll deliver an impactful program that
delivers on media buyers' expectations."
Through the latest digital technology and OOH print media, the
new displays are more energy-efficient and environmentally
sensitive. The design and strategic placement of high-quality,
curated screens and displays is paramount in redefining JAN as a
first-class airport advertising program.
By transforming some of the existing media assets from physical
to digital, the airport will become an even more inspiring and
welcoming gateway to the "City with Soul." Jackson is also known for its eclectic gourmet
dining and dynamic nightlife, making the city, and this media
program at JAN, attractive to potential travelers and business
decision-makers.
Highlights of media program include:
- Themed digital network in baggage claim with 75-inch LCD
displays over each bag belt for full coverage
- Twelve illuminated tension fabric displays, custom sized to
exactly align with the block wall grout lines
- Ten large-format non-illuminated tension fabric displays,
packaged to provide exposure on both the east and west sides of
ticketing, and baggage claim
- Two floor exhibits, in the grand lobby ticketing area
- Two large format translucent window wraps, in the grand lobby
over the main exit doors
About Clear Channel Airports
Dedicated to airport advertising for over 45 years, Clear
Channel Airports is the premier innovator of airport advertising
and sponsorship programs. The Company, a brand division of Clear
Channel Outdoor Americas (NYSE: CCO), one of the world's largest
outdoor advertising companies, currently operates more than 260
airport programs across the globe and has a presence in 28 of the
top 50 U.S. markets with major airports. To learn more about Clear
Channel Airports and Clear Channel Outdoor, visit
http://www.clearchannelairports.com and
http://clearchanneloutdoor.com.
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SOURCE Clear Channel Airports