NEW YORK, Nov. 21, 2019 /PRNewswire/ -- Clear Channel
Airports (CCA), the Americas-based airports business of Clear
Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that
U.S. airports will now have online access to their advertising
program's performance data via Clear Channel Airports' new
cloud-based reporting web app. The innovative web app,
compatible with desktops, laptops, iPhones, androids and other
'smart' devices, delivers comprehensive and customizable reporting
so CCA's airport media partners can easily and quickly access
critical data to better manage their advertising programs and
anticipate local economic impacts.
An airport-industry out of home (OOH) first in the U.S., Clear
Channel's reporting web app, utilizing the latest in serverless
architecture and multi-facility redundancy, allows airports access
to pertinent advertising data 24 hours a day/7 days a week, 365
days a year. Secure access to standard monthly revenue, advertiser
and payment reports will be available in the initial deployment.
Other reports such as occupancy; rate attainment; and sales and
operations activities will be made available on the app in later
phases. The app will also archive historical data for access by
approved airport personnel when and where they want it.
Clear Channel Airports' partners, including; Hartsfield-Jackson
Atlanta International Airport (ATL), Chicago O'Hare International
Airport (ORD) and San Francisco
International Airport (SFO) are on-line now with the web app with
additional markets in the pipeline. The app is built on a secure
architecture implementing cloud-based technology to ensure a safe
and reliable product for airports' management teams.
"We're excited to be part of the initial launch of Clear Channel
Airports' on-line reporting app. This will be a vital tool
that will help ATL senior management leverage data, insights and
view trends and activities across our airport media program.
Moreover, it will allow us to proactively monitor and manage our
advertising program for maximum results," Paul Brown, assistant general manager,
Hartsfield-Jackson Atlanta International Airport.
"Clear Channel Airports developed a web app for reporting so our
airport partners, any time, any place, can access the critical
information they need to successfully manage their advertising
networks, said Morten Gotterup,
President, Clear Channel Airports. "Everyone from the CFO to the
concession manager now has an online gateway to vital information
like sales leads, status on contracts, operational conditions, and
more. Deeper and more readily available insights into how their
business is performing remains the top request from airports'
management teams and Clear Channel Airports is the only out of home
partner who can meet these needs with our new innovative offering.
We couldn't be more proud of yet another industry first."
Last month Clear Channel Airports announced two other airport
out of home industry firsts including a cutting-edge advertising
network for the Capital of Silicon Valley, transforming the
country's fastest growing airport, Norman Y. Mineta San Jose
International Airport (SJC), into the first all-digital and
most advanced advertising and sponsorship program in the U.S. and a
new OOH advertising campaign in partnership with Uber at
Seattle-Tacoma International Airport (SEA-TAC) to help
travelers more conveniently and clearly find their way to their
Uber pickup.
About Clear Channel Airports
Dedicated to
airport advertising for close to 45 years, Clear Channel Airports
is the leading airport advertising and sponsorship specialist and
innovator. The Company, a brand division of Clear Channel Outdoor
Americas (NYSE:CCO), one of the world's largest outdoor advertising
companies, currently operates more than 260 airport programs across
the globe and has a presence in 28 of the top 50 U.S. markets with
major airports. More information can be found on Clear Channel
Airports and Clear Channel Outdoor by
visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
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SOURCE Clear Channel Airports