PORT OF SPAIN, Trinidad and
Tobago, Nov. 12, 2019
/PRNewswire/ -- Today, Clear Channel Airports (CCA) announced
Piarco International Airport (POS) and A.N.R. Robinson International Airport (TAB) of
Trinidad and Tobago granted the
U.S. airport media leader a five-year advertising contract with new
media upgrades beginning April, 2020. Awarded after a competitive
bid process, CCA was the clear choice by demonstrating its scale in
the Caribbean, revenue–generating
prowess, and state-of-the-art design concepts.
This competitive win for the Americas-based airports business of
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) marks the
fifth major contract announced in 2019 and complements 15 wins in
2018 and 80 wins over the last 5 years. CCA has nearly doubled
annual airport advertising revenue at POS and TAB since first
entering the market in 2012.
CCA's cutting-edge advertising program provides revenue
generating offerings through signature, high-impact digital and
large format assets with energy conservation in mind. This new
media program will implement a minimalist approach at both airports
to ensure a clean look that creates an inviting statement to
welcome travelers.
Brands ranging from Jaguar to Land Rover, are leveraging the
POS/TAB advertising environments with amazing results. One
longstanding advertiser, Ansa Automotive, owner of Trafalgar
Motors, used the indoor experiential display opportunities and sold
three Jaguar EPACE vehicles in ten months.
"We found the Return on Investment (218%) for the vehicle
displayed in the airport a huge success. Not only by the
measurement of sales, but by the traffic it has driven to our
showroom. Both units we displayed in the airport were sold to
customers choosing to purchase showroom vehicles as a result of the
brand's presence in the displays." said Scott Phillips, sales manager, Trinidad and Tobago, Trafalgar Motors.
High-end purchases like these come as no surprise to advertisers
as Trinidad and Tobago are among
the wealthiest countries in the region. Nearly three million
passengers travel through POS/TAB annually. It serves as the
primary hub for Caribbean Airlines and offers 29 international
destinations including; New York,
London, Miami, Fort
Lauderdale, Philadelphia,
Fort Lauderdale, Orlando, San
Juan, Houston, New Orleans and more. Based in southwest
Tobago, TAB operates five
international airlines with one million annual passengers. The
airport will undergo an expansion project within the next three
years, increasing its direct flights to the island from
New York (JFK), Newark, Houston, Miami, Fort
Lauderdale and Orlando.
Hayden Newton, General Manager of
Airports Authority of Trinidad and
Tobago ("the Authority") stated, "Clear Channel Airports
understands the Authority's strategic direction and objectives.
Their work has helped us realize our vision to lead the region in
diverse and innovative aviation business. We're happy for the
continued partnership, as we aim to deliver even higher standards
of service, improve airport aesthetics and enhance the customer
experience, while meeting non-aeronautical revenue earning
goals."
"The dual-island nations' airports deliver advertisers impactful
opportunities to engage with hard-to-reach, affluent business and
leisure passengers," said Morten
Gotterup, president, Clear Channel Airports. "We look
forward to our continued relationship with POS and TAB as we
introduce new media solutions that open doors for brands desiring
to reach this coveted audience."
Piarco International Airport details:
- Two high definition LED video walls in baggage claim
- Two suspended, large-format, dual-sided, back-lit tension
fabric displays in duty-free concourse
- Ten non-illuminated, large-format tension fabric displays in
arrivals concourse
- Four non-illuminated, large-format tension fabric displays at
arrivals concourse entrance
- Two non-illuminated tension fabric displays in the
bulkhead
- Four client domination areas in the duty-free concourse and
departures gate hold areas
-
- Escalator
wrap
- Floor graphic
- Large-format tension
fabric
- Glass wraps (2)
- Two illuminated and two non-illuminated, large-format tension
fabric displays in arrivals concourse prior to immigration
- One exterior floor exhibit at Atrium entrance
- Two illuminated tension fabric displays in baggage claim
A.N.R. Robinson
International Airport details:
- Four 85-inch LCD high impact displays (two in arrivals baggage
claim; two in departures gates hold areas)
- Two charging stations
- Four exterior, large-format tension fabric displays in
pedestrian walkway
About Clear Channel Airports
Dedicated to airport advertising for more than 45 years, Clear
Channel Airports is the premier innovator of contemporary display
concepts. The Company, a brand division of Clear Channel Outdoor
Americas (NYSE: CCO), one of the world's largest outdoor
advertising companies, currently operates more than 260 airport
programs across the globe and has a presence in 28 of the top 50
U.S. markets with major airports. More information can be found on
Clear Channel Airports and Clear Channel Outdoor by visiting
www.clearchannelairports.com and www.clearchanneloutdoor.com.
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SOURCE Clear Channel Airports