SAN JOSE, Calif., Oct. 3, 2019 /PRNewswire/ -- Clear Channel
Airports (CCA), is bringing a cutting-edge advertising network
to the Capital of Silicon Valley transforming the country's fastest
growing airport, Norman Y. Mineta San Jose International Airport
(SJC), into the first all-digital and most advanced
advertising and sponsorship program in the U.S.
CCA, the Americas-based airports business of Clear Channel
Outdoor Holdings, Inc. (NYSE: CCO), will also offer the Out-of-Home
(OOH) industry's first-to-market, integrated suite of audience
planning, amplification and measurement solutions – CCO
RADAR – to select CCA advertisers.
The all-digital program includes inaugural foundation sponsors
Google Cloud® and Alaska Airlines and goes live Nov. 2019. And in a nationwide first for airport
media, CCA will make the ad network available exclusively to
foundation sponsors and a limited number of campaign advertisers,
affording these select advertisers the opportunity to engage with
the more than 15 million passengers who pass through the airport
annually.
"Alaska is thrilled to be a
founding partner with Clear Channel Airports to help modernize the
way guests interact with advertising at the San Jose Airport," said
Natalie Bowman, Alaska Airlines'
managing director of brand and marketing communications. "With
Silicon Valley as a leading global innovation epicenter, the
airport is a ripe area to target inbound and outbound flyers with
cutting-edge technology solutions that will bring advertising to
the forefront of the consumer experience."
In addition to SJC's foundation sponsors, other Silicon Valley
leading tech brands have purchased advertising campaigns
guaranteeing their messaging will run across SJC's entire network
of 82 new digital screens (over 5,000 sq. ft. digital signage). The
exclusive foundation sponsorships and campaign advertising programs
represent an industry pivot in transacting airport media from a
screen-by-screen, terminal-by-terminal or even network-by-network
basis to a complete airport-wide takeover.
Moreover, this CCA strategy, will see SJC doubling its
advertising revenue, setting a new bar for revenue per
passenger.
"With San Jose as the world's tech capital, this is the most
appropriate place to launch the U.S.'s first all-digital airport
advertising network," said John
Moyer, SVP, Development and Operations, Clear Channel
Airports. "We've worked on this foundation sponsor strategy over
the past year and SJC's team played an integral role developing the
most advanced airport advertising program available in the U.S.
Having tech and global giants like Google Cloud® and Alaska
Airlines on board to launch this industry redefining program
reflects the incredible innovation and modernization SJC can offer
brands."
The nation's first all-digital advertising program at SJC also
marks the first application of the company's industry-leading suite
of data-driven solutions for effective planning, amplification and
measurement, known as Clear Channel Outdoor RADAR.
CCO RADAR answers the call of next gen OOH marketers by
bringing powerful digital insights to the physical world of OOH
advertising. Now including airports, CCO RADAR leverages
anonymous, aggregated mobile location data to help advertisers
understand consumer mobility, behavior and campaign outcomes.
Utilizing Intel technology, CCA developed the first all-digital
airport advertising network. "CCA's network of 82 new digital
screens represent the future of digital out-of-home (DOOH) media
advertising, where the screens are addressable, accountable and
attributable," said Jose Avalos,
Intel VP IOT Group & GM Visual Retail. "This is moving the DOOH
industry from the old model of one-to-many media to a model of
one-to-a-custom audience."
San Jose is the world's leading
tech epicenter with more than 100 companies located within 18 miles
of SJC. SJC is America's fastest growing airport with nearly 80
months of consecutive year-over-year passenger traffic growth. Its
affluent passenger base includes highly educated business decision
makers and influential affluent leisure travelers making the
airport a very lucrative advertising platform for the world's
largest brands.
"As Silicon Valley's airport, SJC is the perfect place for Clear
Channel Airports to launch the nation's first all-digital
advertising program," said John
Aitken, Director of Aviation, Norman Y. Mineta San Jose
International Airport. "This truly transformational approach to
airport advertising not only fits our culture of innovation, but
also introduces new revenue opportunities that will enable us to
support our industry-leading growth."
"Norman Y. Mineta San Jose International Airport's
transformation into the first all-digital airport advertising
program in the U.S., combined with CCO RADAR's industry-first data
and measurement solutions, is a gamechanger that ushers in a
visually striking experience, measurable world of exciting
opportunities and unbeatable platform for brands to engage with air
travelers," said Morten Gotterup,
President, Clear Channel Airports. "CCA has served SJC for over 12
years and we couldn't have done it without their incredible
partnership and forward thinking. The exclusive foundation sponsors
we've secured for the new all-digital advertising network speaks
volumes to the future facing media products and solutions we're
making possible together with our airport partners and in turn are
able to offer to brands."
About Clear Channel Airports
Dedicated to
airport advertising for close to 45 years, Clear Channel Airports
is the leading airport advertising and sponsorship specialist and
innovator. The Company, a brand division of Clear Channel Outdoor
Americas (NYSE:CCO), one of the world's largest outdoor advertising
companies, currently operates more than 260 airport programs across
the globe and has a presence in 28 of the top 50 U.S. markets with
major airports. More information can be found on Clear Channel
Airports and Clear Channel Outdoor by
visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
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SOURCE Clear Channel Outdoor Holdings, Inc.