MELVILLE, N.Y., April 14, 2021 /PRNewswire/ -- Canon
U.S.A. Inc., a leader in digital
imaging solutions, today announced that its parent company, Canon
Inc., is developing a new, high-performance professional camera —
the Canon EOS R3. When it arrives, the EOS R3 will be an
outstanding complement to the three new RF lenses the company also
introduced today — The Canon RF 100mm F2.8 L Macro IS USM, RF400mm
F2.8 L IS USM and RF600mm F4 L IS USM.
"The development of the Canon EOS R3 and the launch of the new
RF lenses are the latest testament to the company's commitment to
professional still and video image and content creators," said
Tatsuro "Tony" Kano, executive vice president and general manager
of Canon U.S.A.'s Imaging
Technologies & Communications Group. "When the camera becomes
available, it will pair well with each of the new RF lenses
announced today. Canon is excited to share this news today, and we
look forward to seeing the images captured with the new RF lenses
and upcoming EOS R3."
Under Development - The Canon EOS R3
The Canon
EOS R3 will join the current lineup of EOS R full-frame mirrorless
series cameras. This camera will usher in a new category to the EOS
R system, positioned squarely between the EOS R5 and EOS-1D X Mark
III cameras. The camera will put great emphasis on superb AF
performance and speed, with fast-moving subjects. It is being
designed to meet the reliability and durability demands of
professionals, even when working in challenging conditions.
At the heart of the EOS R3 camera's performance will be an EOS
camera first, a Canon-developed, full-frame stacked CMOS sensor
with a back-illuminated design, providing substantially faster
read-out speeds during still-imaging recording. This completely new
sensor is designed to produce less "rolling shutter" distortion
during Electronic Shutter operation and offer continuous Electronic
Shutter still-image shooting at speeds up to 30 fps — with full
Dual Pixel CMOS AF and auto exposure1.
The AF system will leverage technology and performance from the
well-received EOS R5 and EOS R6 cameras, using Deep Learning
technology to further enhance eye and body detection for even
better performance during portrait and action-type shooting. In
addition, the EOS R3's subject detection AF will offer new
recognizable subjects for its AF system, bolstering its focusing
capabilities during challenging shooting conditions.
The Electronic Viewfinder of the EOS R3 will offer photographers
the ability to select the initial area for AF tracking by simply
looking directly at the viewfinder location where they want to
begin AF. With Eye Control AF2 and Servo AF
activated, the camera will focus on and track moving subjects at
that location in the frame. When Face Detect + Tracking is active,
the camera will continue to follow moving subjects around the
entire active AF area.
The camera body will be entirely new and accentuates the
camera's high-performance design. It's a one-piece design,
integrating the body with a vertical grip section. The weather and
dust-resistance will be equivalent to that of EOS-1D class cameras
— an essential consideration for nature, wildlife, sports and
photojournalism content creators working in extreme conditions. In
addition, news photojournalists will be excited to add the Mobile
File Transmitter application for iOS and Android devices that will
be available.
Full details of all the EOS R3's features and specifications
will be provided at the time of its formal announcement*. To follow
along for more news on the Canon EOS R3 camera, please visit:
www.usa.canon.com/eosr3
From Up-Close To Far Away, New Canon RF Lenses Have You
Covered
The Canon RF100mm F2.8 L Macro IS USM lens is not
only Canon's first RF lens designed specifically for macro
photography, but also the world's first3 medium
telephoto macro lens with a maximum magnification of 1.4x. The new
lens, designed for both advanced photo enthusiasts and
professionals, takes macro photography expression to the next level
with the introduction of a spherical aberration (SA) control ring.
The SA control ring allows users to change the character and
appearance of the bokeh and obtain a softer focus effect with a
simple turning of the ring to the desired result. Additional
features of the Canon RF100mm F2.8L Macro IS USM include:
- Optical Image Stabilizer with up to five stops of Shake
Correction4.
- When combined with a camera featuring In-Body Image Stabilizer,
up to eight stops of shake correction5 is possible with
coordinated operation of Optical and In-Body Image Stabilizer.
- Hybrid IS helps to compensate for angular and shift camera
shake during macro shooting.
- High-speed, smooth and quiet auto focus with dual nano
USM.
- Customizable control ring that allows photographers to adjust
exposure compensation, shutter speed, aperture or ISO.
- Rugged Canon L-series dust and water-resistant design.
The Canon RF400mm F2.8L IS USM and Canon RF600mm F4L IS USM are
both designed to be optically identical to their EF counterparts.
The RF400mm and RF600mm weigh in at 6.37 and 6.81 pounds with a
minimum focusing distance of 8.2 and 13.8 feet, respectively. Both
lenses share many of the same critical features that help
professional high-end super-telephoto lenses stand out from the
crowd. Those features include:
- Ideal for a wide variety of shooting situations, including
sports, aviation, trains, automotive, and wildlife, such as
birding.
- Optical Image Stabilization with up to 5.5 stops6 of
shake correction. Including three IS Operation Modes — still
subjects, panning, and irregular movement.
- Proprietary Canon lens coatings, Super Spectra Coating (SSC),
and Air Sphere Coating (ASC) help minimize ghosting and flaring.
Lens placement and coatings are optimized to provide users with
clear, high-contrast images even when there is a bright light
source.
- Lenses include fluorite and super UD lens elements arranged in
such a way to help correct chromatic aberration and make the models
more compact. Like the latest Canon EF400mm f/2.8L IS III USM and
EF600mm f/4L IS III USM lenses, released in the fall of 2018,
weight on these RF-series super-telephotos has been significantly
reduced vs. previous-generation Canon super tele designs.
- Compatible with Canon RF 1.4x and 2x extenders, and feature a
customizable electronic focus ring, with manual focus capability
during SERVO AF.
- A nine-blade circular aperture provides users beautiful bokeh
and ideally blurred backgrounds when the aperture is stopped
down.
- For added convenience when on a shoot, two focus presets are
available. Users can instantly return to one of two memorized focus
distances.
- Rugged Canon L-series dust and water-resistant design with
vibration and shock resistance. The front element has been dressed
with a fluorine coating for easy cleaning.
- Infrared reflective pigments with high reflectance and titanium
oxide lens barrel coating with silica provide excellent UV weather
resistance and heat reduction.
Canon RF Lenses Pricing and Availability
The Canon
RF100mm F2.8 L Macro IS USM, Canon RF400mm F2.8 L IS USM and Canon
RF600mm F4L IS USM are scheduled to be available in July 2021 for an estimated retail price of
$1,399.00, $11,999.00 and $12,999.00, respectively*. For more information,
please visit usa.canon.com.
About Canon U.S.A.,
Inc.
Canon U.S.A., Inc.,
is a leading provider of consumer, business-to-business, and
industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately
$30.4 billion in global revenue, its
parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S.
patents granted in 2020† and is one of Fortune
Magazine's World's Most Admired Companies in 2020. Canon
U.S.A. is dedicated to its
Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon
U.S.A., sign up for the Company's
RSS news feed by visiting www.usa.canon.com/rss and follow us
on Twitter @CanonUSA.
† Based on weekly
patent counts issued by United States Patent and Trademark
Office.
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* Specifications
and availability are subject to change without
notice.
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1
Continuous shooting speed may decrease, depending upon lens in
use, and shooting conditions.
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2
Eye Control AF may not be available, depending upon differences
with individual users, or the shooting environment. In
addition, Eye Control AF may not be possible with certain
sunglasses, mirror sunglasses, hard contact lenses, or bifocal
eyeglass lenses.
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3
As an autofocus interchangeable lens for full-frame mirrorless
cameras. Canon survey as of April 14, 2021.
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4
Based on CIPA (Camera & Imaging Products Association)
standards. Testing performed using the EOS R camera.
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5 Based on CIPA (Camera
& Imaging Products Association) standards. Testing performed
using the EOS R5 camera.
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6
Based on CIPA (Camera & Imaging Products Association)
standards. Testing performed using the EOS R camera.
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SOURCE Canon U.S.A., Inc.