MELVILLE, N.Y., Feb. 4, 2020 /PRNewswire/ -- On February 2nd, Canon U.S.A., a leader in digital imaging solutions,
was proud to see a majority1 of professional
photographers in the Miami stadium
capturing the Big Game between Kansas
City and San Francisco with
Canon cameras and lenses – including Canon's brand new flagship
DSLR, the EOS-1D X Mark III. The sidelines were filled with Canon's
iconic white barrels from the opening kickoff to the final whistle.
In addition to the sports photographers using Canon camera systems
throughout the stadium, an extensive array of more than 50 Canon
broadcast lenses, which included HD, 4K UHD and even recently announced 8K UHD, were used to help deliver the live
telecast to over 100 million viewers.
"No singular sporting event brings Americans together more than
the Big Game, the competition and pageantry of the spectacle is
ingrained in American culture," said Kazuto
Ogawa, president and chief operating officer, Canon
U.S.A., Inc. "The large stage
provides sports photographers and broadcasters with the opportunity
to capture career defining moments that can change their lives.
Canon is proud to help support these photographers on this
important assignment, while also helping to broadcast every inch
and angle of the game for viewers to enjoy at home."
A fixture at major events throughout the year, the knowledgeable
staff from Canon's award-winning service and support team was
on-site leading up to the game. Canon's presence included both the
Canon Professional Services (CPS) team for pro photographers and
the broadcast technicians for the television crew. CPS was on site
at the stadium in the week leading up to game day to assist
photographers in a multitude of ways. The CPS team kicked off
preparations by bringing in loaner gear to supplement the arsenal
of cameras and lenses owned by Canon professionals. On site,
credentialed photographers were able to bring their gear to CPS for
a thorough clean and check to help ensure their equipment was in
peak condition and ready to go. Right before game day, the CPS team
hosted a networking luncheon dedicated to photographers capturing
the Big Game. A Canon broadcast lens technician was also at the
stadium in the days leading up to the Big Game, providing cleaning
and maintenance services for the Canon broadcast lenses to help
ensure optimal image quality could be achieved for the vast
television viewing audience.
For veteran sports photographer and Canon Explorer of Light
Peter Read Miller, Canon and CPS have always been a great resource
throughout his career. Read Miller has shot the Big Game for 42
years.
"I've been shooting The Big Game for some time now, the service
I receive from Canon and their CPS has always been exceptional.
That's nothing new though, what was new for me this year was
shooting with Canon's new workhorse DSLR – the EOS-1D X Mark III,"
said Read Miller. "Being able to use a tool, like the EOS-1D X Mark
III, that has practically no buffering and enhanced connectivity
completely changed the game for me. I was able to focus on the
action on the field, trusting that my equipment would do its job
and help me capture the iconic images that will help shape the
memories of this illustrious sporting event."
In 2020, Canon Professional Services will be on site to assist
professional photographers at over 25 engagements, including major
sporting, auto racing, Hollywood
and political events.
For more information about Canon's extensive lineup of
professional imaging products, please visit
http://pro.usa.canon.com.
For more information about CPS, please visit
usa.canon.com/aboutcps
About Canon U.S.A.,
Inc.
Canon U.S.A., Inc.,
is a leading provider of consumer, business-to-business, and
industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately
$33 billion in global revenue, its
parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S.
patents granted in 2019† and is one of Fortune
Magazine's World's Most Admired Companies in 2020.
Canon U.S.A. is dedicated to its
Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon
U.S.A., sign up for the Company's
RSS news feed by visiting www.usa.canon.com/rss and follow us on
Twitter @CanonUSA.
†Based on weekly patent counts issued by United
States Patent and Trademark Office.
1Based on Canon U.S.A., Inc., survey and data, as of
February 4, 2020.
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SOURCE Canon U.S.A., Inc.