BOSTON, July 2, 2020 /PRNewswire/ -- Purple Carrot, known
for its e-commerce subscription plant-based meal kit, announced
their new 100% plant-based, single serve meals are now available in
the frozen aisle at most Whole Foods Market stores across the
country. Purple Carrot created these meals with the same flavor
profiles and nutritional philosophies that are core to its meal kit
offering.
The frozen foods market has been growing exponentially
during the last few years, specifically for products that align
with consumer demand for more plant-based options, according to the
National Frozen and Refrigerated Foods Association.
"As more and more consumers are seeking to add plant-based
options to their weekly routines but aren't ready to commit to a
full lifestyle change, these single-serve meals offer a perfect way
to get a taste of what plant-based foods can offer," said
Andy Levitt, Founder and CEO of
Purple Carrot. "From the beginning, Purple Carrot has been
dedicated to creating incredible plant-based meals that even
non-plant-based consumers will love, and our new frozen line is no
different."
Developed in partnership with Conagra Brands, Purple Carrot will
launch four (4) single serve meals including:
- Plant-Based Meatball Marinara – made with Gardein®
Meatless Meatballs
- Maple Chipotle Veggie Bowl
- Sweet Corn Elote Bowl
- Fiesta Pepper Bowl – made with Gardein® Beefless
Ground
"We are excited to partner with Purple Carrot on this endeavor,"
said Tara Rozalowsky, VP/GM at
Conagra Brands. "They have built a large, successful direct to
consumer model for plant-based meal solutions and together, we plan
to take that equity across the retail space, increasing the access
points for flexitarians and plant-based lifestyle enthusiasts to
have complete meal solutions, including frozen options that are
entirely plant based, vegan and non-GMO comfort foods."
Consumers will be able to purchase these meals across nearly all
Whole Food Market stores in the US starting the first week in July.
The single serve frozen meals have an MSRP of $5.29. Specific product offerings and pricing
depend on location.
About Purple Carrot
Purple Carrot started with just a
seed of an idea in 2014: encourage people to eat more plants for
their health and the health of the planet. Today, it is leading the
charge for people to adopt a plant-based lifestyle. Purple Carrot's
irresistible, globally-inspired recipes, fresh ingredients, and
meals are available in the U.S. and Japan. To learn more about Purple Carrot,
visit www.purplecarrot.com
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG),
headquartered in Chicago, is one
of North America's leading branded
food companies. Guided by an entrepreneurial spirit, Conagra Brands
combines a rich heritage of making great food with a sharpened
focus on innovation. The company's portfolio is evolving to satisfy
people's changing food preferences. Conagra's iconic brands, such
as Birds Eye®, Marie Callender's®,
Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, as
well as emerging brands, including Angie's® BOOMCHICKAPOP®,
Duke's®, Earth Balance®, Gardein®, and Frontera®, offer choices for
every occasion. For more information, visit
www.conagrabrands.com.
For all media inquiries please contact
media@purplecarrot.com
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SOURCE Purple Carrot