CHICAGO, Nov. 19, 2019 /PRNewswire/ -- Hunt's, a
brand of Conagra Brands, Inc. (NYSE: CAG), is bringing the sweet
flavor of a prized tomato variety home with the introduction of new
San Marzano Style tomatoes. Available in three flavors, new Hunt's
San Marzano Style tomatoes are the perfect starter for your
homemade pasta sauces and Italian dishes. With consumers showing a
preference for making pasta sauces from scratch using whole
tomatoes, Hunt's San Marzano Style bring delicious, all-natural
flavor from the tomato fields of sunny California.
Whole tomatoes are the ingredient of choice when preparing pasta
sauce. Recent research found that 60% of home cooks do not buy
jarred pasta sauces because they prefer to make their own sauces at
home using whole tomatoes.1 Consumers cite a desire for
a pasta sauce that's thick, not watery and runny, while seeking a
simple list of ingredients.
"There's nothing like the flavor and texture of a pasta sauce
made from whole tomatoes, and our new San Marzano Style tomatoes
deliver the flavor home cooks will be proud to serve," said
Brett Castle, Hunt's brand director.
"And with the Hunt's name on the can, consumers already know our
reputation for delivering delicious, all-natural tomatoes."
When creating a delicious pasta sauce at home, there's no tomato
quite like San Marzano. San Marzano tomatoes have a firm pulp and
thick topping juice that helps create a thick, flavorful pasta
sauce. With a distinct pear-shape, they're also sweeter and less
acidic than other tomatoes; no sugar needs to be added to create a
flavorful homemade pasta sauce.
Hunt's San Marzano Style tomatoes are steam-peeled and
all-natural, prepared without GMOs. Hunt's San Marzano Style are
available in three different flavors. The Original flavor offers
classic tomato taste. For a touch of herbs, there's Basil, Garlic
and Olive Oil. And to add a spicy kick to your dish, try Crushed
Red Pepper & Garlic.
To celebrate the arrival of San Marzano Style tomatoes, the
Hunt's team has partnered with Giadzy.com to develop a collection
of Italian recipes that showcase the new tomatoes. Founded by
acclaimed chef Giada De Laurentiis,
Giazy.com will showcase a new dish each month from November through
February.
Hunt's San Marzano Style tomatoes will be sold at grocery
stores, mass retailers and online outlets. Available in 28 oz.
cans, Hunt's San Marzano Style tomatoes will be offered for a
suggested retail price of $2.49. For
more information on Hunt's collection of diced, stewed and whole
tomatoes, as well as tomato pastes and ketchups, visit
www.hunts.com. The site also offers a wide range of recipe
inspiration from appetizers to entrées.
1: Mintel GNPD: Cooking Sauces Annual Review, November 2017
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago,
is one of North America's leading branded food companies.
Guided by an entrepreneurial spirit, Conagra Brands combines a rich
heritage of making great food with a sharpened focus on innovation.
The company's portfolio is evolving to satisfy people's changing
food preferences. Conagra's iconic brands, such as Birds
Eye®, Marie Callender's®, Banquet®, Healthy Choice®, Slim
Jim®, Reddi-wip®, and Vlasic®, as well as emerging brands,
including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®,
Gardein®, and Frontera®, offer choices for every occasion. For more
information, visit www.conagrabrands.com.
For all media inquiries, please contact:
Dan Skinner, Conagra Brands
312-549-5636
dan.skinner@conagra.com
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SOURCE Conagra Brands, Inc.