CHICAGO, Nov. 5, 2019 /PRNewswire/ -- Snack Pack, a
brand of Conagra Brands, Inc. (NYSE: CAG) has long been enjoyed as
a delicious and convenient treat. Now the leader in shelf-stable
puddings and gels1 is embarking on its first-ever
co-branded partnership, teaming with Fanta, America's No. 1
fruit-flavored sparkling soft drink brand.2 With the
arrival of new Snack Pack Fanta Gels, consumers can enjoy these two
beloved tastes together in three bold fruit flavors – orange, grape
and pineapple. Each has been developed with a taste profile that
mirrors Fanta soft drinks. Fanta is a product of The Coca-Cola
Company.
"We're thrilled to be teaming with Fanta on the launch of Snack
Pack Fanta Gels," said Audrey
Ingersoll, brand director for Snack Pack. "Each cup is
bursting with delicious fruit flavor. Whether you're a lover of
Snack Pack, Fanta, or both, we think you'll find a reason to enjoy
our new offerings. They're the perfect go-anywhere treat."
The introduction of Snack Pack Fanta gels is the latest in a
series of delicious innovations on the Snack Pack brand. Earlier
this year Snack Pack brought fun and imagination to the category
with the arrival of two fantasy-themed pudding flavors: Unicorn
Magic and Dragon Treasure.
With mouth-watering orange, juicy grape and tangy pineapple
among its roster, Fanta's variety of flavors gives consumers
several reasons to "Wanta Fanta."
The partnership with Snack Pack is the brand's first co-branded
partnership.
"Fanta is known for extraordinary flavors and Orange, Pineapple
and Grape are some of our most loved," said Tutul Rahman, Fanta Brand Director, The
Coca-Cola Company. "Bringing them to a new category in Snack Pack
Gels, made all the sense in the world. We worked with the team to
make sure that our iconic flavors came through and we have no doubt
that Fanta Snack Pack Gels will definitely be a thing."
Members of the Snack Pack and Fanta teams worked closely
together, testing several recipes to develop a unique product that
delivers authentic Fanta taste. Each of the three flavors will be
available in six packs of 3.25 oz. cups and will retail for
$2.79.
"We're excited to introduce Snack Pack Fanta Gels to flavor fans
and consumers, bringing the fantastic flavors of Fanta to this new
category," said John Larson, Global
Food Licensing Manager for The Coca-Cola Company.
Snack Pack Fanta Gels will arrive on shelves in late November
and be available at grocery stores and retailers nationwide. For
more information on Snack Pack, visit snackpack.com. For more
information on Fanta, visit fanta.com.
1: IRI panel data, L52 weeks ending 6/16/19
2: Nielsen panel data, 2018
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago,
is one of North America's leading branded food companies.
Guided by an entrepreneurial spirit, Conagra Brands combines a rich
heritage of making great food with a sharpened focus on innovation.
The company's portfolio is evolving to satisfy people's changing
food preferences. Conagra's iconic brands, such as Birds
Eye®, Marie Callender's®, Banquet®, Healthy Choice®, Slim
Jim®, Reddi-wip®, and Vlasic®, as well as emerging brands,
including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®,
Gardein®, and Frontera®, offer choices for every occasion. For more
information, visit www.conagrabrands.com.
For all media inquiries, please contact:
Dan Skinner, Conagra Brands
312-549-5636
dan.skinner@conagra.com
www.snackpack.com
www.fanta.com
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SOURCE Conagra Brands, Inc.