Bluegreen Vacations Corp. Announces Appointment of Ahmad M. Wardak as Chief Marketing Officer & Susan J. Saturday as Chief Ad...
September 30 2019 - 4:05PM
Business Wire
Bluegreen Vacations Corporation (NYSE: BXG) ("Bluegreen
Vacations" or the “Company") announced today that Ahmad M. Wardak,
who has been with the Company for 16 years, has been appointed
Executive Vice President (“EVP”) and Chief Marketing Officer, and
that Susan Saturday is returning to the Company as Executive Vice
President and Chief Administrative Officer.
As Chief Marketing Officer, Mr. Wardak will oversee all aspects
of the Company’s marketing operations and customer care as well as
sales operations at the Company’s 51%-owned Bass Pro Shops joint
venture (the “Bass Pro JV”). Mr. Wardak will continue to serve as a
member of the Company’s Executive Committee and as a member of the
Management Committee of the Bass Pro JV.
Mr. Wardak joined Bluegreen Vacations in 2003 and most recently
served as EVP of Corporate Development and Innovation, where he led
the Company’s strategic and corporate development as well as the
business intelligence and analytics functions. From 2010 to 2017,
Mr. Wardak led the corporate marketing function at Bluegreen
Vacations, which included growing the Company’s strategic
partnerships and leading the multi-channel direct marketing efforts
involving the Company’s various strategic partners including Bass
Pro Shops and Choice Hotels. Additionally, Mr. Wardak oversaw the
Company’s database marketing, campaign management, call center
operations and creative services functions as well as the Company’s
new business development opportunities relative to strategic
marketing. Under Mr. Wardak’s leadership, the Company’s corporate
vacation package sales grew from approximately 45,000 to over
200,000 packages sold annually.
“Ahmad becomes Bluegreen’s Chief Marketing Officer with a
thorough understanding of our business and strategic initiatives.
He is a highly creative and analytical executive with a proven
track record of driving our direct marketing channels. I look
forward to continuing to work with Ahmad in his new role,” said
Shawn B. Pearson, President and Chief Executive Officer of
Bluegreen Vacations.
Bluegreen Vacations has also appointed Susan J. Saturday to the
newly created position of Executive Vice President and Chief
Administrative Officer. In her new role, Ms. Saturday will provide
oversight to the functions of human resources, information
technology, development services, resort operations and club
management, supported by existing leaders Justin Taylor, who was
recently promoted to EVP and Chief People and Technology Officer;
Kathy Foster, Senior Vice President (“SVP”) of Business Development
and Innovation; and Ada Grzywna, SVP of Resort Operations.
Ms. Saturday is a Bluegreen Vacations veteran who initially
joined the Company in 1988. In 1995, Ms. Saturday created the
Company’s human resources function and supported the Company’s
growth from approximately $120 million in revenue in fiscal 1995 to
over $723 million in 2017.
Ms. Saturday left the Company to join BBX Capital Corporation
(“BBX”) as EVP and Chief Human Resources Officer on a full-time
basis, a position she had held on a part-time basis since 2016. Ms.
Saturday also served on BBX’s Executive Management Committee.
“Susan brings her vast experience and thorough understanding of
the Company to bear in her new role, leading areas which are
critical to our success,” said Mr. Pearson. “I am extremely happy
to be working with Susan as we drive our growth and focus on
increasing shareholder value.” Ms. Saturday previously served on
the Company’s Executive Committee and will again do so in her new
position.
About Bluegreen Vacations Corporation Bluegreen Vacations
Corporation (NYSE: BXG) is a leading vacation ownership company
that markets and sells vacation ownership interests (VOIs) and
manages resorts in top leisure and urban destinations. The
Bluegreen Vacation Club is a flexible, points-based vacation
ownership plan with approximately 217,000 owners, 69 Club and Club
Associate Resorts and access to more than 11,300 other hotels and
resorts through partnerships and exchange networks as of June 30,
2019. The Bluegreen Resorts Collection, designed to deliver a
seamless process for vacationers, features beautiful and unique
resorts grouped by theme that range from beachside getaways, to
theme park adventures, immersion in the great outdoors, historic
and cultural exploration. Bluegreen Vacations also offers a
portfolio of comprehensive, fee-based resort management, financial,
and sales and marketing services, to or on behalf of third parties.
Bluegreen is approximately 90% owned by BBX Capital Corporation
(NYSE: BBX) (OTCQX: BBXTB), a diversified holding company. For
further information, visit www.BluegreenVacations.com.
About BBX Capital
Corporation: BBX Capital Corporation (NYSE: BBX) (OTCQX:
BBXTB) is a Florida-based diversified holding company whose
principal investments include Bluegreen Vacations Corporation
(NYSE: BXG), BBX Capital Real Estate, Renin Holdings, and IT’SUGAR.
For additional information, please visit www.BBXCapital.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190930005779/en/
Bluegreen Vacations Corporation: Nikki Sacks,
203-682-8263 or Evelyn Infurna, 203-682-8265 Email:
bluegreenvac@icrinc.com
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