NEW YORK, May 14, 2020 /PRNewswire/ -- Budweiser is
bringing the music you love, with stories you've never heard with
the launch of a new interactive live music and storytelling series
called "Budweiser Rewind". This Saturday,
May 16, the iconic beer brand kicks off this new series
starting with Black Eyed Peas performing live from Will.i.am's
studio in Los Angeles, CA.
Concert-goers can tune in to watch on YouTube.
The livestream concert series will feature legendary headliners
as they rewind through their greatest hits and share
never-before-heard stories to inspire a better tomorrow. Budweiser
will announce new artists on their social channels with new shows
during which fans can help curate the setlist and ask questions
directly to artists on social media.
"We know people are seeking comfort from familiar experiences
during this time," said Monica
Rustgi, Vice President of Marketing for Budweiser.
"Budweiser has a long standing relationship with live music – and
we don't want to skip a beat. We've uniquely designed Bud Rewind to
draw the best elements of Budweiser Superfest, a 30-year long
festival from 1980-2010, while acknowledging today's shifts in live
music viewing. We hope fans find comfort in the classics of the
Black Eyed Peas and inspiration in their performance."
The Budweiser Rewind series kicks-off with Black Eyed Peas
Saturday May 16 at 5pm Los Angeles,
8pm New
York, 9pm Sao Paulo, followed by other favorite
nostalgic talent which will be announced over the following weeks.
Fans can tune in globally for free on YouTube.
"Music is something that has always brought people together,
even when they are physically apart. What better way to take in
this new normal of a Saturday night than kicking back with some of
your favorite Black Eyed Peas songs live in your home?," says Black
Eyed Peas. "We've missed our Peabodies and can't wait to reconnect
with them this weekend. Big love to Bud Rewind for providing this
special platform."
Even if our celebrations look a little different these days, we
are always enjoying responsibly. If your plans at home involve
drinking a beer, or two, make sure to pace yourself, hydrate
between brews, and eat before or while drinking. For more
information on the Budweiser Rewind series, follow Budweiser
on Twitter, Instagram and Facebook.
About Anheuser-Busch InBev and
Budweiser
Anheuser-Busch InBev is a publicly traded company
(Euronext: ABI) based in Leuven, Belgium, with secondary listings on the
Mexico (MEXBOL: ANB) and
South Africa (JSE: ANH) stock
exchanges and with American Depositary Receipts on the New York
Stock Exchange (NYSE: BUD). Our Dream is to bring people together
for a better world. Beer, the original social network, has been
bringing people together for thousands of years. We are committed
to building great brands that stand the test of time and to brewing
the best beers using the finest natural ingredients. Our diverse
portfolio of well over 500 beer brands includes global brands
Budweiser®, Corona® and Stella Artois®; multi-country brands
Beck's®, Hoegaarden®, Leffe® and Michelob Ultra®; and local
champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®,
Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo
Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing
heritage dates back more than 600 years, spanning continents and
generations. From our European roots at the Den Hoorn brewery in
Leuven, Belgium. To the pioneering
spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle
Brewery in South Africa during the
Johannesburg gold rush. To
Bohemia, the first brewery in
Brazil. Geographically diversified
with a balanced exposure to developed and developing markets, we
leverage the collective strengths of approximately 170,000
employees based in nearly 50 countries worldwide. For 2019, AB
InBev's reported revenue was 52.3 billion
USD (excluding JVs and associates).
Budweiser, The King of Beers, is a medium-bodied, flavorful,
crisp American-style lager. Brewed with the best barley malt and a
blend of premium hop varieties, Budweiser is an icon of optimism
and celebration which is enjoyed in
over 60 countries around the world and is committed to brewing
every Budweiser with 100% renewable energy by 2025.
For media inquiries, please contact:
Alison Brod Marketing + Communications
BudGlobal@abmc-us.com
(212) 230-1800
AB InBev / Budweiser:
Fallon Buckelew
Fallon.Buckelew@ab-inbev.com
(310) 592-6319
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SOURCE Budweiser