Digital tools deliver a healthier
environment and agronomic insights for growers
Sentera today announced a long-term partnership with Anheuser
Busch InBev SA/NV (‘AB InBev’), under which Sentera will deliver
critical enabling technology for AB InBev’s SmartBarley platform
which helps growers improve their productivity and secure the
supply chain of the future.
SmartBarley will use Sentera’s technology to deliver unique
agronomic insights with incredible, acre-by-acre precision. AB
InBev’s team of expert agronomists will access this data to deliver
value for some of their most valuable partners – the farmers that
produce the high-quality ingredients inside AB InBev’s
products.
Driven by real-time weather data, satellite, drone, and mobile
phone imagery, and field activity information, SmartBarley’s
analytics and alerting tools give agronomists unparalleled
capability to rapidly detect problems, analyze alternatives, and
work with farmers to take action. Precise, accurate data enables
tailored application of crop inputs and water resources,
eliminating overapplication and overuse of products and delivering
the insights needed for growers to optimize land stewardship.
“We are excited to support AB InBev around sustainability and
grower empowerment,” said Eric Taipale, CEO at Sentera. “AB InBev
has made a powerful set of commitments to its growers, customers,
and stakeholders. Likewise, Sentera’s technology has repeatedly
demonstrated that farmer success, economic empowerment, and
sustainable practices go hand-in-hand. This is a dramatic first for
the CPG market, and we are proud to be teamed with AB InBev in this
effort.”
Sentera works with many of the largest agriculture, forestry,
and consumer-packaged goods companies to help drive efficiency and
productivity through AI-driven digital insights.
AB InBev supports the livelihood of farming communities
worldwide through teams of researchers and agronomists working
directly with over 30,000 farmers across 13 countries and five
continents, to grow beer ingredients — including barley, corn,
rice, hops, sorghum and cassava.
In addition to having access to powerful tools, data and
insights, farmers will be supported as part of AB InBev’s
sustainability 2025 initiative, which aims to help farmers become
more skilled, connected and financially empowered.
“Partnering with Sentera allows us to dramatically accelerate
progress toward achieving our 2025 sustainability goal to ensure
100% of our direct farmers are skilled, connected and financially
empowered,” said Ezgi Barcenas, global vice president of
sustainability at AB InBev. “Technology and innovation play pivotal
roles in reaching our goal as well as ensuring the long-term
viability of our supply chains. Sentera is a key strategic partner
in helping us achieve this commitment.”
According to Taipale, the partnership with AB InBev aligns with
Sentera’s mission and core competencies.
“We strive to lead the market for in-season insights that
maximize yield and profitability and help create a sustainable,
secure global food supply,” Taipale said. “AB InBev is the perfect
partner in this effort.”
AB InBev and Sentera have worked together since 2017 throughout
the world. SmartBarley is now live in the countries and continents
where AB InBev has direct barley growing programs.
About Sentera
Sentera is the global technology leader for in-season data,
analytics, and insights for growers, deployed at scale. Sentera’s
products make it easy for users to integrate in-field data insights
with the digital ag platforms in use by more than 80 percent of the
growers in North America. Sentera’s equipment has flown tens of
millions of acres all over the world, and processes hundreds of
terabytes of new data for its customers every year. For more
information, visit www.sentera.com.
About AB InBev
Anheuser-Busch InBev is a publicly traded company (Euronext:
ABI) based in Leuven, Belgium, with secondary listings on the
Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges
and with American Depositary Receipts on the New York Stock
Exchange (NYSE: BUD). Our Dream is to bring people together for a
better world. Beer, the original social network, has been bringing
people together for thousands of years. We are committed to
building great brands that stand the test of time and to brewing
the best beers using the finest natural ingredients. Our diverse
portfolio of well over 500 beer brands includes global brands
Budweiser®, Corona® and Stella Artois®; multi-country brands
Beck’s®, Castle®, Castle Lite®, Hoegaarden® and Leffe®; and local
champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®,
Cristal®, Harbin®, Jupiler®, Michelob Ultra®, Modelo Especial®,
Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates
back more than 600 years, spanning continents and generations. From
our European roots at the Den Hoorn brewery in Leuven, Belgium. To
the pioneering spirit of the Anheuser & Co brewery in St.
Louis, US. To the creation of the Castle Brewery in South Africa
during the Johannesburg gold rush. To Bohemia, the first brewery in
Brazil. Geographically diversified with a balanced exposure to
developed and developing markets, we leverage the collective
strengths of approximately 175,000 employees based in nearly 50
countries worldwide. For 2018, AB InBev’s reported revenue was 54.6
billion USD (excluding JVs and associates).
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version on businesswire.com: https://www.businesswire.com/news/home/20191210006040/en/
Daniel Schultz Sentera (952) 356-2646 |
daniel.schultz@sentera.com
Fallon Buckelew AB InBev (310) 592-6319 |
fallon.buckelew@ab-inbev.com
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