Chris Clark Joins Black Rifle Coffee Company to Leverage Technology in Support of the Company’s Omni-Channel Growth Strategy
May 18 2022 - 09:30AM
Business Wire
New CTO Latest Addition to Strong Leadership
Team of Industry Professionals
Black Rifle Coffee Company (BRCC), a rapidly growing,
mission-driven premium coffee company founded to support Veterans,
active-duty military, and first responders, has appointed Chris
Clark as its Chief Technology Officer.
A twenty-five year technology professional with deep retail
experience, most recently as Chief Information Officer (CIO) of
Levi Strauss & Co., Clark expands the BRCC executive team and
joins a group of experienced leaders who are executing on BRCC’s
omnichannel approach to grow and scale the company.
BRCC, as a newly public company, continues to build the team
needed to meet the significant demand for BRCC products. The
company is at the early stages of a multi-decade growth strategy,
fueled by rapidly expanding its community and leveraging its
powerful omni-channel platform.
“Chris’s tremendous breadth of technology and supply chain
experience will provide a competitive edge as we continue to scale
all parts of our business, integrating our digitally native
foundation to create our omnichannel flywheel model,” said BRCC
Founder and CEO Evan Hafer. “He brings decades of experience and
fulfills our commitment to add the world-class talent we need to
execute our growth plans. Most importantly, he’s a Veteran who is
passionate about our mission and values.”
Chris joins BRCC from Levi Strauss & Co., where, since 2017,
he served as CIO with the responsibility of accelerating technology
investments and digital innovation. In the role, he transformed the
technology leadership team and built a talent pipeline to enable
the organization to become more agile, innovative, and data driven.
Prior to Levi’s, Chris was VP of Supply Chain Solutions at
lululemon athletica, working as a partner between technology and
the business to achieve enterprise goals, including supporting
revenue growth from $700M to $1.6B. His career also includes
multiple senior leadership positions at GAP Inc., where he led
technology related to global supply chain systems and global
application delivery operations. Chris’ private sector experience
followed five years of military service as an aviation officer in
the United States Army after graduating from the United States
Military Academy, West Point with a Bachelor of Science in
Mechanical Engineering.
“I’m excited to bring what I’ve learned in my two decades
working for iconic American retailers to BRCC. The company is
growing rapidly and as part of our technology innovation, I’ll
focus on delivering speed, agility, and quality as we scale,” Clark
said. “I’m passionate about technology, about joining the
leadership team of this remarkable, fast-growing company, and about
the opportunity in front of us, but I’m most excited about helping
Black Rifle deliver on its mission. I believe wholeheartedly in
Evan’s notion of profit with a purpose and in my mind, there are
few higher purposes than serving the Veteran community.”
To learn more about BRCC, the company’s premium coffee, and
management team, visit www.blackriflecoffee.com.
About Black Rifle Coffee
Company
Black Rifle Coffee Company (BRCC) is a Veteran-founded coffee
company serving premium coffee to people who love America. Founded
in 2014 by Green Beret Evan Hafer, Black Rifle develops their
explosive roast profiles with the same mission focus they learned
while serving in the military. BRCC is committed to supporting
Veterans, active-duty military, first responders, and the American
way of life.
To learn more about BRCC, visit www.blackriflecoffee.com, follow
BRCC on social media, or subscribe to Coffee or Die Magazine’s
daily newsletter at coffeeordie.com/presscheck-signup.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220518005336/en/
Media Contact: Stephanie Reynolds +1.415.320.6143
BRCC@trailrunnerint.com
BRC (NYSE:BRCC)
Historical Stock Chart
From Feb 2024 to Mar 2024
BRC (NYSE:BRCC)
Historical Stock Chart
From Mar 2023 to Mar 2024