Rivian Raises $2.5 Billion As Investors Chase Electric Car Buzz
July 10 2020 - 11:03AM
Dow Jones News
By Ben Foldy
Rivian Automotive LLC, an electric pickup-truck startup backed
in part by Ford Motor Co. and Amazon.com Inc., said Friday it had
secured another $2.5 billion in funding from private investors,
providing it with extra cash to help navigate growing economic
uncertainty and release new vehicles next year.
Asset-management firm T. Rowe Price Group, Inc. led the
investment round, which in addition to raising more money from
existing investors also attracted new backers, including the Soros
Fund Management LLC and Fidelity Investments, Rivian said Friday in
a press release.
Amazon and BlackRock Inc. also added to their earlier
investments, the company said.
The new funding round illustrates that the auto industry's push
to electric vehicles is still generating interest from investors,
even as the economic fallout of the Covid-19 pandemic has dented
buyer demand for vehicles and forced many auto makers to draw down
on their credit lines to shore up cash.
Rivian plans to launch three new models in 2021, including
commercial delivery vans for Amazon's fleet and a fully-electric
pickup.
"Our teams are working hard to ensure our vehicles, supply chain
and production systems are ready for a robust production ramp up,"
founder and Chief Executive R.J. Scaringe said in a statement.
Rivian, founded more than a decade ago in suburban Detroit, has
captured the interest of both auto and tech executives in recent
years with its plans for the pickup and SUV market, squarely taking
aim at Detroit's dominance in two highly-profitable categories.
The company's first two models, the R1T electric pickup and R1S
SUV, were expected later this year but have been delayed due to
pandemic-related supply-chain disruptions. The vehicles are now
expected to go on sale early next year, each priced around $70,000
before electric-vehicle tax credits.
Rivian has targeted outdoor enthusiasts in its marketing,
depicting the company's futuristic vehicles against rugged
landscapes rather than urban backdrops. The company plans to sell
directly to consumers instead of relying on the traditional
dealership model.
Investment in electric-car technology remains strong, as both
startups and traditional auto makers vie to become the next Tesla
Inc. Tesla's share price has increased nearly 25% in just over a
week, and the company's valuation at over $250 billion roughly
equals that of Ford, Toyota Motor Corp., General Motors Co. and
Fiat Chrysler Automobiles NV combined.
Auto companies have been eager to combine the investor
exuberance for electric cars with the profit potential of popular
large SUVs and pickup trucks, and are investing billions into
what's still a novel technology for many buyers.
While its closest competitors have benefited from enthusiasm in
the public markets around electric vehicles, Rivian has drawn most
of its investment through private financing.
Today's raise adds to the more than $2.8 billion it raised last
year from investors including Ford and cable-conglomerate Cox
Enterprises Inc., which also has dozens of auto-related
businesses.
In 2017, Rivian acquired a former Mitsubishi plant in Normal,
Ill., to build its vehicles.
Last year, Rivian moved into the commercial-delivery market,
where the limited range of electric vehicles and slower refueling
times are less of a concern for buyers. The company has a deal with
Amazon to design and provide 100,000 electric delivery vans in the
next decade as part of the e-retail behemoth's plans to eliminate
its carbon footprint before 2040.
Write to Ben Foldy at Ben.Foldy@wsj.com
(END) Dow Jones Newswires
July 10, 2020 10:48 ET (14:48 GMT)
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