PARSIPPANY, N.J., Feb. 20, 2020 /PRNewswire/ -- Mrs.
Dash®, the #1 salt-free seasoning brand in the U.S., announced
today a complete brand evolution and partnership with nationally
recognized health & wellness expert, Joy Bauer. This spring, the Mrs. Dash
product assortment will roll out under a new, shorter and simpler
name – Dash™. The updated name
captures the salt-free seasoning line's ability to quickly and
easily add salt-free flavor to any dish.
"The Dash line of salt-free seasonings will continue to
allow consumers to elevate their cooking quickly and simply – in a
dash," said Julie Gould,
Marketing Director of B&G Foods. "For 30+ years, the Mrs.
Dash brand has been a trusted salt-free seasoning staple in
American homes and we're thrilled to roll out the new Dash
branding and products as well as a partnership with Joy Bauer, one of the most trusted and
sought-after health experts in the country."
Joy Bauer will create simple,
low-sodium recipes for the Dash website and social media
channels. In addition to recipe creation, Joy Bauer will be featured in national
advertising campaigns for the Dash brand.
"Consumers are actively seeking ways to create flavorful meals
while reducing their salt intake and the Dash brand is the
perfect, salt-free way to elevate your cooking," said Joy Bauer. "I'm looking forward to partnering
with the Dash brand in 2020 to inspire consumers with
delicious low-sodium recipes."
In spring of 2020, the Dash brand will also introduce a
new salt-free seasoning blend, Everything But the Salt. This
on-trend salt-free seasoning blend will be the first new product to
roll out under the Dash branding and offers consumers the
flavor of everything bagels but without the
salt.
Newly styled product packaging featuring a bold, new logo will
round out the brand refresh. Elements of the original Mrs.
Dash brand will continue, including the website name (which
will remain mrsdash.com). Dash salt-free seasoning
blends, mixes and marinades will remain true to the brand's roots
with no product changes across existing items.
For more information about Dash salt-free products,
please visit www.mrsdash.com.
About B&G Foods
Based in Parsippany, New Jersey, B&G Foods, Inc.
(NYSE: BGS) and its subsidiaries manufacture, sell and distribute
high-quality, branded shelf-stable and frozen foods across
the United States, Canada and Puerto
Rico. With B&G Foods' diverse portfolio of
more than 50 brands you know and love, including
Back to Nature, B&G,
B&M, Cream of Wheat,
Green Giant, Las Palmas,
Le Sueur, Mama Mary's,
Maple Grove Farms, Dash,
New York Style, Ortega,
Polaner, SnackWell's, Spice Islands and
Victoria, there's a little
something for everyone. For more information about
B&G Foods and its brands, please visit
www.bgfoods.com.
Media
Contact:
|
Jessica
Reich
Gillian Small
PR
201.526.4977
jessica@gilliansmallpr.com
|
|
View original content to download
multimedia:http://www.prnewswire.com/news-releases/iconic-mrs-dash-to-rebrand-as-dash-301008429.html
SOURCE Dash