Amazon and Best Buy Announce New Fire TV Smart TVs from Pioneer and Toshiba
September 09 2021 - 9:00AM
Business Wire
Pioneer is back with 4K UHD smart TVs with Fire
TV built-in with stunning picture clarity
Toshiba to deliver upcoming series of far-field
smart TVs with Fire TV with Alexa hands-free voice
(NASDAQ: AMZN)—Amazon and Best Buy (NYSE: BBY) today announced a
new lineup of smart TVs with Fire TV built-in from Pioneer and an
upcoming Toshiba series featuring far-field voice. Both series are
optimized for Fire TV’s content-forward approach to entertainment
and the always-available intelligence of Alexa to deliver a truly
smart TV experience for the living room.
“Fire TV’s vision is to unite the best hardware, software, and
Alexa voice control to make entertainment simple, delightful, and
affordable,” said Daniel Rausch, Vice President, Amazon
Entertainment Devices and Services. “Today, we’re thrilled that
Best Buy is bringing Pioneer back to the TV space and helping
Toshiba to showcase the power of far-field voice – all with Fire TV
built-in.”
“We’re excited to continue our work with Amazon to bring our
customers new Fire TVs from Pioneer and Toshiba,” said Luke
Motschenbacher, Category Officer at Best Buy. “The new lineup gives
our customers even more options to get the latest technology that
fits their needs.”
The Fire TV relationship between Best Buy and Amazon started in
2018 with the introduction of 18 smart TV models from Toshiba and
Insignia. Today, the companies offer more than 80 different smart
TVs with Fire TV built-in in the U.S. and Canada. Over the past
three years, customers have purchased millions of Insignia and
Toshiba smart TVs with Fire TV, with an average rating of 4.4 stars
on Amazon.com. This year customers also purchased a record-setting
number of Fire TV smart TVs, from brands including Toshiba and
Insignia, during Prime Day and the two weeks leading up to this
year's event.
Pioneer continues to innovate with a 4K UHD smart TV with
Fire TV lineup
The Pioneer smart TV with Fire TV lineup is a new addition to
the Fire TV family of devices and delivers a stunning TV viewing
experience in 4K Ultra HD for impeccable clarity, contrasts, and
colors across 43” and 50” model sizes. The Pioneer series will
feature picture-in-picture functionalityi* and High Dynamic Range
specs such as HDR10 and Dolby Vision. For audio, the series
features multi-room music capabilities and surround-sound
experiences through DTS Virtual X. With the included Voice Remote
with Alexa, customers can use their voice to discover and watch
over one million movies and TV episodes from leading apps and
easily manage picture and sound settings across the series.
Toshiba invests in delivering new far-field TV series
Best Buy will also deliver an all-new series of Toshiba smart
TVs with Fire TV that utilize far-field voice natively through a
4-array microphone built into the TVs. Customers will be able to
enjoy the benefits of Alexa hands-free on the Toshiba series,
allowing for voice interactions from across the room. Alexa helps
you get more out of your TV—view and control connected devices, get
tailored content recommendations, watch the latest entertainment on
your favorite apps on your biggest screen, and more.
The series, expected by Spring 2022, will also deliver high-end
picture quality in large format sizes (55”, 65” & 75”) and will
include motion processing and local dimming. Additional details
will be announced in the coming months.
Availability
The Pioneer series will be available in 43” and 50” at Amazon
and Best Buy. The 43” will begin shipping in late September and the
50” will ship early November in the United States and Canada.
Customers who purchase their Fire TV smart TVs on Amazon can
conveniently pick them up at their local Best Buy store.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
About Best Buy
At Best Buy, our purpose is to enrich lives through technology.
We do that by leveraging our unique combination of tech expertise
and human touch to meet our customers’ everyday needs, whether they
come to us online, visit our stores or invite us into their homes.
We have nearly 1,000 stores and about 100,000 employees in the
United States and Canada.
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