HOUSTON, June 24, 2020 /PRNewswire/ -- BBVA USA today announced the launch of two
digital updates designed to strengthen financial freedom. The bank
launched its new mobile banking app, Mobile 9.0, and expanded
transaction detail screen in mobile and online banking, both aimed
at leveraging the bank's technology expertise to provide a better
experience and more control for customers.
The two services embrace technology as the means to a better end
for customers with concrete steps that help them improve their
financial health, a key pillar in the bank's 5-year strategic plan
and something the bank says is more important than ever in the face
of the COVID-19 pandemic.
"Both of these projects were well underway as part of our new
5-year strategic plan before COVID-19 came to U.S. shores," said
BBVA USA Head of Client Solutions
Jose Luis Elechiguerra. "The ongoing pandemic has further reassured
us that we're on the right track. The uncertainty it's created has
made our focus on leveraging our expertise in technology to help
improve customer's financial health more important than ever, and
the launch of these two services underscore our intention to
continue moving forward with our plans."
BBVA USA Mobile 9.0
BBVA's new mobile banking app, Mobile 9.0, features an all new
look and feel and streamlined navigation, which reflects the bank's
new global identity and incorporates its brand values.
The app is designed to build on the bank's already best-in-class
mobile functionalities by leveraging BBVA's global mobile platform,
a mobile experience that has won best mobile banking app in
Spain, Mexico and Turkey - in the case of Spain, Forrester named the app as the best
in the world in Europe for the third year in a row in
2019 and in Turkey, it was named
in the top two in Europe for
the second year by the research group.
"BBVA has a depth of experience in digital, with a foundation
built on a deep understanding of consumers' wants and needs," said
BBVA USA Head of Retail Customer Solutions Manolo Moure. "We
are able to leverage that collective knowledge to bring
award-winning services from one country to another through our
collaborative one-time development process."
Featuring a clean look with new colors, fonts and icons meant to
inspire increased engagement, the app brings important tools for
managing financial health front-and-center with a new main
navigation bar that allows clients to quickly access to the app's
most used features, including accounts, financial tools, ability to
originate accounts, move money and obtain assistance.
The app's main page also allows clients to see all BBVA
USA and other financial
institution accounts in a single location to provide an instant
look at their full financial picture.
"The BBVA USA Mobile Banking
App has already been named a leader six times in a row by Javelin
Strategy & Research, in large part due to the depth of
functionality it provides clients," said BBVA USA Head of Relationship Models Discipline
Cody Sparks. "Not only have we retained that award-winning
functionality, but we've made it easier for clients to use and the
tools that help them better maintain and understand their financial
health are easily accessible, something that in today's day and age
has never been more relevant."
Expanded Transaction Detail
In addition to the launch of Mobile 9.0, BBVA has expanded the
transaction details available in both its mobile and online
banking, dubbed Expanded Transaction Detail. This reconfigured
transaction screen gives clients additional details around their
account balances at the time of each transaction, providing a
real-time view of their financial status and increased
understanding of their overall financial picture.
With Expanded Transaction Detail, clients can now tap or click
on recent transactions in checking, savings and money market
accounts to see step-by-step details on how a transaction has
impacted their balance.
"Expanded Transaction Detail was built in response to customer
confusion around posted versus available balance and how individual
transactions impact each," said BBVA USA Executive Director of Seamless Experience
Stacey Dreyer. "We're confident this
change provides increased transparency and understanding of the way
individual transactions can have an effect on the money customers
have available to them at any given moment, and thus avoid
behaviors that can lead to negative balances."
Previously, the overall view of your checking account balance
showed just available and posted balance. Now, it includes posted,
pending and available balances.
Individual transactions previously included the amount of the
transaction and the posted balance after the transaction. The
following is now included in each transaction:
- Posted balance at time of transaction
- Pending transactions or holds that may impact the balance
before the transaction is made
- Available balance before transaction
- Available balance after transaction
The screen also includes the ability to learn more about
balances and transaction types, the definition of processing and
effective dates, and a warning badge that indicates if a
transaction has been posted against insufficient funds.
"Before mobile banking, customers kept checkbook registers to
keep track of the money available in their accounts, debiting and
crediting each transaction as it took place" Dreyer said. "With the
advent of digital, customer habits began changing, and people now
increasingly use online and mobile banking to keep track of the
money in their account. Oftentimes they may forget about
transactions that are pending or not yet processed, which can lead
to a misunderstanding of the money they actually have available.
Our new expanded transaction detail aims to give more complete
detail, so customers know what is safe for them to spend and the
actions that can lead to overdraft."
For more BBVA news visit, www.bbva.com and the U.S.
Newsroom.
Additional news updates can be found via Twitter and
Instagram.
For more financial information about BBVA in the U.S., visit
bbva.investorroom.com.
About BBVA
BBVA Group
BBVA (NYSE: BBVA) is a customer-centric
global financial services group founded in 1857. The Group has a
strong leadership position in the Spanish market, is the largest
financial institution in Mexico,
and has leading franchises in South
America and the Sunbelt Region of the United States. It is also the leading
shareholder in Turkey's Garanti
BBVA. BBVA's purpose is to bring the age of opportunities to
customers by providing the best solutions and helping them make the
best financial decisions through an easy and convenient experience.
The institution's responsible banking model aspires to achieve a
more inclusive and sustainable society. BBVA rests on three solid
values: customer comes first, we think big and we are one team.
BBVA USA
In the U.S.,
BBVA is a Sunbelt-based financial institution that operates 641
branches, including 330 in Texas,
89 in Alabama, 63 in Arizona, 61 in California, 44 in Florida, 37 in Colorado and 17 in New Mexico. The bank ranks among the top 25
largest U.S. commercial banks based on deposit market share and
ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). In the U.S., BBVA has been
recognized as one of the leading small business lenders by the
Small Business Administration (SBA) and ranked 14th nationally in
terms of dollar volume of SBA loans originated in fiscal year
2019.
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SOURCE BBVA USA