Revamped Partnership Plans to Focus on Fast Tracking High
Potential R&D Projects
WATERLOO, Ontario, Nov. 6, 2019 /PRNewswire/ -- BlackBerry
Limited (NYSE: BB; TSX: BB) and the University of Waterloo today announced plans
to renew their long standing partnership to help drive Canada's innovation economy forward.
Combining the University's world-renowned research and
BlackBerry's proven ability in delivering impactful products and
services, the two organizations will work together to develop a
plan for continuous joint innovation, with the goal of creating a
joint lab that will fast track the development of research and
technology into products that can ultimately be taken to
market.
Working from an official partner suite on the University's
campus, the two organizations will explore ways faculty and
students can work alongside top BlackBerry R&D and business
leadership teams in research, workshops and economic development
sessions. One of the first of these sessions, Marketing and Sales
Strategy 101 on November 12 will
see students learn about the strong importance of GTM (Go To
Market) strategy from BlackBerry executives and work through real
life examples of GTM considerations in the technology sector.
"We are proud to have worked with the University of Waterloo for more than 30 years to
help build our company and turn it into one of the world's most
recognized and celebrated technology brands," said Charles Eagan, Chief Technology Officer at
BlackBerry. "We are thrilled to reinvigorate our relationship which
promises to strengthen the entire Canadian technology and
cybersecurity industry."
On campus, senior representatives from BlackBerry's sales,
product, R&D and leadership teams will continue to interact
with groups including the Waterloo Centre for Automotive
Research (WatCAR) and will build new relationships with the
Cybersecurity and Privacy Institute, AI Institute (Waterloo.AI),
faculty, and undergraduate and graduate co-op students, to define
the future partnership that will enable them to go further in
research, transition technologies more efficiently to market, and
offer new opportunities for real world experience to help train up
the next generation of technology and cybersecurity experts.
"We are pleased that one of Canada's leading technology firms wants to
explore ways to leverage the deep knowledge and amazing talent of
Waterloo's faculty and students,"
said Charmaine Dean, Vice President,
University Research and International at the University of Waterloo. "We are keen to build on
the deep partnership fostered between BlackBerry and centres like
the WatCAR and expand research into new areas where Canada can lead the world in technology
development."
About BlackBerry
BlackBerry (NYSE: BB; TSX: BB) is a trusted security software
and services company that provides enterprises and governments with
the technology they need to secure the Internet of Things. Based in
Waterloo, Ontario, the company is
unwavering in its commitment to safety, cybersecurity and data
privacy, and leads in key areas such as artificial intelligence,
endpoint security and management, encryption and embedded systems.
For more information, visit BlackBerry.com and follow
@BlackBerry.
Media Contact:
BlackBerry Media Relations
(519) 597-7273
mediarelations@BlackBerry.com
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SOURCE BlackBerry Limited