NEW YORK and PROVIDENCE,
R.I., Feb. 18, 2021
/PRNewswire/ -- Bally's Corporation (NYSE: BALY), a leading
U.S. provider of land-based gaming and interactive entertainment,
and the National Hockey League (NHL), today announced the formation
of a multiyear strategic partnership designating Bally's as an
Official Sports Betting Partner of the NHL®. This deal represents
Bally's first sports betting partnership with a professional sports
league.
The partnership provides Bally's with rights to use NHL marks
and logos as well as use of the League's official data across its
expanding portfolio of sports betting products. In addition,
through its media partnership with Sinclair Broadcast Group,
Bally's will create engaging content for NHL fans and integrate
that content into live NHL game coverage spanning 19 regional
sports networks.
George Papanier, President
and Chief Executive Officer of Bally's Corporation, commented, "We
are thrilled to enter into this partnership with the NHL, which
represents an important milestone in our strategy to become a
leader in the online sports betting and iGaming space. With access
to the NHL's official logos and brands, together with our
first-of-its-kind media partnership with Sinclair, we will continue on our path to transform
how fans engage with their favorite hockey teams."
"We're thrilled to become the first national sports league
partner of Bally's Corporation," said Keith Wachtel, NHL Chief Business Officer
and Senior Executive Vice President. "With its Sinclair Broadcast
Group partnership combined with a strong strategic vision for its
portfolio of sports betting products, Bally's is an ideal partner
for the NHL to further engage our avid fan base on a national and
local level."
Bally's online sports betting and iGaming offering, which is
powered by Bet.Works' proprietary technology stack, is complemented
by its Monkey Knife Fight daily fantasy sports platform and
SportCaller's leading free-to-play products.
NHL and the NHL Shield are registered
trademarks of the National Hockey League. © NHL 2021.
All Rights Reserved.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of
31 Member Clubs and proudly welcomes its 32nd franchise, the
Seattle Kraken™, for the 2021-22 season. Each team roster reflects
the League's international makeup with players from more than 20
countries represented, all vying for the most cherished and
historic trophy in professional sports – the Stanley Cup®. Every
year, the NHL entertains more than 670 million fans in-arena and
through its partners on national television and radio; more than
151 million followers - league, team and player accounts combined -
across Facebook, Twitter, Instagram, Snapchat and YouTube; and more
than 100 million fans online at NHL.com. The League broadcasts
games in more than 160 countries and territories through its
rightsholders including NBC/NBCSN and the NHL Network™ in the U.S.,
Sportsnet and TVA in Canada,
Viaplay in the Nordic Region and CCTV and Tencent in China. The NHL reaches fans worldwide with
games available online in every country including via its live and
on-demand streaming service NHL.TV™. Fans are engaged across the
League's digital assets on mobile devices via the free NHL® App;
across nine social media platforms; on SiriusXM NHL Network Radio™;
and on NHL.com, available in eight languages and featuring
unprecedented access to player and team statistics as well as every
regular-season and playoff game box score dating back to the
League's inception, powered by SAP. The NHL is committed to
building healthy and vibrant communities through the sport of
hockey by increasing youth participation and engagement; fostering
positive family experiences; promoting inclusion, positive culture
and leadership; and supporting sustainable community impact.
About Bally's Corporation
Bally's Corporation currently owns and manages 11 casinos across
seven states, a horse racetrack and 13 authorized OTB licenses in
Colorado. With more than 5,900
employees, the Company's operations include 13,260 slot machines,
459 game tables and 2,941 hotel rooms. Following the completion of
pending acquisitions, which include Tropicana Evansville
(Evansville, IN), Jumer's Casino
& Hotel (Rock Island, IL), and
MontBleu Resort Casino & Spa (Lake
Tahoe, NV), as well as the construction of a land-based
casino near the Nittany Mall in State
College, PA, Bally's will own and manage 15 casinos across
11 states. Its shares trade on the New York Stock Exchange under
the ticker symbol "BALY."
Cautionary Note Regarding Forward-Looking Statements
This document includes forward-looking statements within the
meaning of the securities laws. Forward-looking statements are
statements as to matters that are not historical facts, and include
statements about Bally's plans, objectives, expectations and
intentions.
Forward-looking statements are not guarantees and are subject to
risks and uncertainties. Forward-looking statements are based on
Bally's current expectations and assumptions. Although Bally's
believes that its expectations and assumptions are reasonable at
this time, they should not be regarded as representations that
Bally's expectations will be achieved. Actual results may vary
materially. Forward-looking statements speak only as of the time of
this document and Bally's does not undertake to update or revise
them as more information becomes available, except as required by
law.
Important factors beyond those that apply to most businesses,
some of which are beyond Bally's control, that could cause actual
results to differ materially from our expectations and assumptions
include, without limitation:
- uncertainties surrounding the COVID-19 pandemic, including
limitations on Bally's operations, increased costs, changes in
customer attitudes, impact on Bally's employees and the ongoing
impact of COVID-19 on general economic conditions;
- unexpected costs, difficulties integrating and other events
impacting Bally's recently completed and proposed acquisitions and
Bally's ability to realize anticipated benefits;
- risks associated with Bally's rapid growth, including those
affecting customer and employee retention, integration and
controls;
- risks associated with the impact of the digitalization of
gaming on Bally's casino operations, Bally's expansion into iGaming
and sports betting and the highly competitive and rapidly changing
aspects of Bally's new interactive businesses generally;
- the very substantial regulatory restrictions applicable to
Bally's, including costs of compliance;
- restrictions and limitations in agreements governing Bally's
debt could significantly affect Bally's ability to operate our
business and our liquidity; and
- other risks identified in Part I. Item 1A. "Risk
Factors" of Bally's Annual Report on Form 10–K for the fiscal
year ended December 31, 2019 as filed with SEC on
March 13, 2020 and other filings with the SEC.
The foregoing list of important factors is not exclusive and
does not include matters like changes in general economic
conditions that affect substantially all gaming businesses.
You should not to place undue reliance on Bally's
forward-looking statements.
NHL Contact
Brad Klein
Director, Corporate Communications
bklein@nhl.com
Bally's Contacts
Investor Contact
Steve Capp
Executive Vice President and Chief Financial Officer
401-475-8564
InvestorRelations@twinriver.com
Media Contact
Richard Goldman / David Gill
Kekst CNC
646-847-6102 / 917-842-5384
BallysMediaInquiries@kekstcnc.com
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SOURCE Bally's Corporation and National Hockey League