PROVIDENCE, R.I., Nov. 24, 2020 /PRNewswire/ -- Bally's Corporation
(NYSE: BALY) ("Bally's"), a premier, full-service company with
physical casinos and soon to be vertically integrated with sports
betting and iGaming in the U.S. with online gaming platforms united
under a single, preeminent brand, announced today that it has
entered into a multi-year market access partnership with Elite
Casino Resorts ("Elite"). This partnership will allow sports fans
in Iowa access to mobile sports
betting licensed by Elite's Grand Falls Casino and Golf Resort,
located in Larchwood, Iowa.
This partnership follows Bally's recently-announced agreement to
acquire preeminent U.S. regulated sportsbook technology platform
Bet.Works, which provides omni-channel products, platforms,
software and content solutions to operators in multiple states,
including Iowa.
With the ability to offer sports betting in Iowa, Bally's national footprint will, once
all pending acquisitions are completed, expand into its 11th state.
Notably, Iowa represents the first
state where Bally's does not maintain a land-based casino and will
establish its market presence through its online platform.
The company generally prefers to enter a jurisdiction through an
owned casino property, however, with how quickly the market is
moving, entering through a market access agreement is a good
solution and one that the company may use on occasion to ensure a
comprehensive approach.
George Papanier, President and
Chief Executive Officer of Bally's Corporation said, "We are
delighted to partner with Elite Casino Resorts in Iowa. We currently operate sportsbooks in
Rhode Island, Colorado, Delaware, Mississippi, and soon will be in Atlantic City. Entering the Iowa gaming market with our new, integrated
sports betting and iGaming company is very exciting and we look
forward to the launch in 2021."
About Bally's Corporation
Bally's Corporation
currently owns and manages 10 casinos across six states, a horse
racetrack, and 13 authorized OTB licenses in Colorado. With more than 5,400 employees, the
Company's operations include 11,859 slot machines, 405 game tables
and 2,538 hotel rooms. Properties include Twin River Casino Hotel
(Lincoln, RI), Tiverton Casino
Hotel (Tiverton, RI), Hard Rock
Hotel & Casino (Biloxi, MS),
Casino Vicksburg (Vicksburg, MS),
Dover Downs Hotel & Casino (Dover,
DE), Bally's Atlantic City
(Atlantic City, NJ), Casino KC
(Kansas City, MO), Golden Gates Casino (Black Hawk, CO), Golden Gulch Casino
(Black Hawk, CO), Mardi Gras Casino (Black Hawk, CO), and Arapahoe Park racetrack
(Aurora, CO). Following the
completion of pending acquisitions, which include Tropicana
Evansville (Evansville, IN),
Jumer's Casino & Hotel (Rock Island,
IL), Eldorado Shreveport Resort and Casino (Shreveport, LA), and MontBleu Resort Casino
& Spa (Lake Tahoe, NV), the
Company will own and manage 14 casinos across 10 states. Its shares
trade on the New York Stock Exchange under the ticker symbol
"BALY."
About Elite Casino Resorts
Elite Casino
Resorts, LLC owns and operates three premier destination casino
resorts in Iowa including
Riverside Casino and Golf Resort®, located just south of
Iowa City, IA; Rhythm City Casino
Resort® located in the Quad Cities Davenport, IA area; and Grand Falls Casino and
Golf Resort® located in Larchwood, IA just minutes from Sioux Falls, SD. Elite Casino Resorts, LLC is
a locally owned Iowa-based
company.
Investor Contact
Steve Capp
Executive Vice President and Chief Financial Officer
401-475-8564
investorrelations@ballys.com
Media Contacts
Richard Goldman / David Gill
Kekst CNC
646-847-6102 / 917-842-5384
BallysMediaInquiries@kekstcnc.com
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SOURCE Bally's Corporation