By Cristina Roca 
 

Compagnie Financiere Richemont SA (CFR.EB) said Monday that its luxury-goods ecommerce business is launching a store in Alibaba Group Holding Ltd.'s (BABA) luxury marketplace.

Richemont's Net-A-Porter business is opening a flagship store in Alibaba's Tmall Luxury Pavilion, the companies said in a joint press release.

The launch is the first tangible step following the inking last October of a joint venture between the Swiss luxury-goods group and the Chinese ecommerce giant aimed at targeting China's luxury-goods market.

The store already sells brands including Brunello Cucinelli SpA (BC.MI), Capri Holdings Ltd.-owned (CPRI) Jimmy Choo and Tom Ford, as well as Richemont-owned brands including Cartier, its star jewelry brand, and several luxury watch brands.

"This partnership between Alibaba and Yoox Net-A-Porter is bringing Chinese consumers unprecedented access to the world's leading luxury brands," said Jian Fan, president of Alibaba's Taobao and Tmall.

 

Write to Cristina Roca at cristina.roca@dowjones.com; @_cristinaroca

 

(END) Dow Jones Newswires

September 30, 2019 03:46 ET (07:46 GMT)

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