CORRECTING and REPLACING Alibaba’s Tmall to Open NYFW: The Shows with a Lineup Showcasing China’s Design Talent
August 22 2019 - 01:21PM
Business Wire
A multimedia asset accompanying this release has been removed
and the fashion brand in the sixth paragraph should read: "Mukzin"
not "Muzkin."
The corrected release reads:
ALIBABA’S TMALL TO OPEN NYFW: THE SHOWS WITH
A LINEUP SHOWCASING CHINA’S DESIGN TALENT
Alibaba Group’s Tmall, China’s premier B2C platform for brands
and retailers, today announced its lineup of designers that will
hit the runway at New York Fashion Week this September. The “Tmall
China Cool” showcase will take place Wednesday, September 4th – the
first day of NYFW: The Shows – and will feature a slate of Chinese
designers including Peacebird, THREEGUN, RiZhuo as well as emerging
designers SONGTA and i-am-chen. Tmall’s partnership with NYFW: The
Shows aims to cultivate and showcase fashion talent and creative
culture in China.
The first show of the day will be China’s leading multi-brand
retail and fashion label Peacebird, followed by nationally
renowned Chinese intimate apparel brand, THREEGUN. THREEGUN
incorporates science and technology with fashion, and will present
a collection inspired by the union between classic silhouettes and
modern fabrics.
SONGTA and i-am-chen, two young, emerging
designers, will present a collective runway show. Designed by
Chinese conceptual artist Song Ta, SONGTA conceives of each of its
collections as artwork by using curatorial approaches and
interprets runway shows, showrooms, and e-commerce platforms as
forms of ‘Exhibition.’ Zhi Chen, the founder of i-am-chen, is a
semi-finalist in the 2018/2019 International Woolmark Prize Hong
Kong and a recent graduate of Parsons. i-am-chen’s upcoming
collection was inspired by photographer Kourtney Roy.
The Tmall China Cool Showcase will conclude with a runway show
by contemporary women’s wear label, RiZhuo. Designed by
Zhang Lujian, RiZhuo’s collection portrays the brand’s peaceful
values towards life through simple and meticulous craftsmanship and
loose, structured shapes.
“We are thrilled to be back at New York Fashion Week with
another exciting line-up of Chinese design talent this year,” said
Jessica Liu, General Manager of Tmall Fashion. “Tmall has always
been a gateway to renowned international brands and retailers that
are looking to access China. At the same time, we have empowered
homegrown talent from China to grow their brands and develop their
creativity and originality. This year, we are also working with
brands to leverage our new trend forecasting capabilities so they
are able to strengthen their position as innovative brands and
capture consumer interest. Today, the fashion scene in China is
more vibrant than ever and we look forward to showcasing the spirit
of innovation as well as the creative talent of our ‘Tmall China
Cool’ designers at New York Fashion Week.”
In addition to the runway shows, Tmall will host a pop-up
exhibition featuring cross-over collaborations that are riding the
“China Cool” trend. Featured brand collaborations will include
Chinese confectionary company, Hsu Fu Chi and clothing brand
Tyakasha, Chinese snack brand Qinqin and fashion brand Mukzin, Dove
Chocolate and Hefang jewelry, and home furniture brand Ziinlife and
Chow Tai Seng jewelry.
“The concept behind our ‘Tmall China Cool’ pop-up exhibition is
a celebration of the design and creative powerhouse that China is
becoming today. ‘China Cool’ is a trend we are seeing that blends
the cutting-edge of fashion and innovation with a respect for
authenticity and heritage,” said Bo Liu, General Manager of Tmall
and Taobao Marketing. We have worked with both Chinese and
international brands to pioneer new experiences and cross-over
collaborations that are at the forefront of this trend and will be
showcased in this NYFW exhibition.”
All Tmall China Cool events and times can be found below:
Wednesday, September 4th
- 9 am – Peacebird SS20 Runway Show at Spring Studios, Gallery
II
- 12 pm – THREEGUN SS20 Runway Show at Spring Studios, Gallery
II
- 3 pm – SONGTA and i-am-chen SS20 Collective Runway Show at
Spring Studios, Gallery II
- 6 pm – RiZhuo SS20 Runway Show at Spring Studios, Gallery
II
Wednesday, September 4th through Friday, September
6th
- Tmall China Cool Pop-Up – 315 Spring Street in Soho
Visit our corporate news site Alizila to get a sense of what
Tmall China Cool will look like this year.
About Tmall
Launched in 2008, Tmall (www.tmall.com) caters to consumers’
ever-growing demand for high-quality products and premium shopping
experience. A large number of international and Chinese brands and
retailers have established storefronts on Tmall. In the 12 months
ended March 31, 2019, Tmall was the largest third-party online and
mobile commerce platform for brands and retailers in the world in
terms of gross merchandise volume, according to Analysys, and
continues to grow quickly. Tmall is a business operated by Alibaba
Group.
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version on businesswire.com: https://www.businesswire.com/news/home/20190822005322/en/
Media Candice Huang, Candicehuang@alibaba-inc.com Holly
Zhao, Holly.zhao@alibaba-inc.com Jocelyn Mak,
Jocelyn.Mak@purplepr.com
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