Leading Global B2B Ecommerce Platform
Introducing New Seller Enablement Functions, Including U.S.-to-U.S.
Transactions, New Ecosystem Participants, and a Nationwide Tour of
“Build Up” Events to Help Small Businesses Go Live
Alibaba.com, one of the world’s largest B2B
ecommerce marketplaces and a business unit of Alibaba Group (NYSE:
BABA), today opened its platform to empower U.S. businesses to sell
their products to millions of Alibaba.com buyers in the U.S. and
around the globe. Now, the nearly 30 million Small and Medium-sized
Businesses (SMBs) in the U.S.– especially manufacturers,
wholesalers and distributors – can better access the $23.9 trillion
global B2B ecommerce market, an opportunity that is six times
larger than the global B2C ecommerce market.
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The company is also unveiling an enhanced ecosystem of
participants. These include anchor sellers and B2B service
providers who share Alibaba.com’s mission to make it easier for
SMBs to do business.
To help U.S. SMBs successfully access the $23.9 trillion B2B
ecommerce opportunity, Alibaba.com is also co-producing a series of
“Build Up” workshops and webinars with local chambers of commerce
and B2B organizations across the country, including SCORE, one of
the nation’s largest non-profit network of volunteer, expert
business mentors.
“Alibaba aims to empower entrepreneurs and help them succeed on
their own terms,” said John Caplan, Head of North America B2B at
Alibaba Group. “With 10 million active business buyers in over 190
countries and regions, we are reshaping B2B commerce by providing
the tools and services needed for U.S. SMB companies to compete and
succeed in today’s global marketplace.”
KEY NEW PLATFORM ENHANCEMENTS
Alibaba.com has added key features that enable U.S. SMBs to do
business locally (U.S.-to-U.S.) and globally:
U.S. Business Sellers
U.S. Business Buyers
- Streamlined ability to build and manage a single digital store
on the global Alibaba.com platform
- Valuable transaction capabilities, including online
payment*
- CRM and communications tools to facilitate the direct ownership
of customer relationships
- Enhanced digital marketing tools to target B2B demand that is
right for them
- Option to work with Alibaba.com’s U.S.-based Seller Success
team
- Access to a growing number of U.S.-based supplier options on
the us.alibaba.com landing page, in addition to thousands of global
suppliers
- A more robust inquiry functionality that enables buyers to
begin discussions and negotiations
- Expanded product selection ranging from ready-to-ship to fully
customized
- Improved product and supplier search functionality to allow
buyers to quickly identify best fit, i.e. customized vs. finished
goods, and by types and locations of suppliers
* On-platform payment will be available for transactions within
the U.S – except in New York and Nevada, beginning on July 25
2019.
“We recognized the opportunity to expedite global growth through
Alibaba.com early on,” said Evan Gettinger, Co-Founder of Gett
Clean, a U.S.- based professional cleaning products manufacturer
who has seen a significant uptick in inquiries about its products
on the platform. “With the new combination of platform tools
available and the addition of major, name-brand sellers, we expect
a faster path to our growth targets.”
ALIBABA.COM BUILDS ITS U.S. B2B ECOSYSTEM WITH NEW
PARTICIPANTS
Alibaba.com is bringing on a number of brands and organizations
that share a passion for supporting SMBs, including major U.S.
businesses and service providers.
In March, Alibaba.com announced a strategic collaboration with
Office Depot, and today Robinson Fresh, a division of C.H.
Robinson, is joining the platform. Both are committed as “Anchor
Sellers” to provide extensive product catalogs to meet the
expanding interests of the platform’s huge audience of buyers. The
participation of Anchor Sellers is intended to bring significant
benefits, including generating new buyer interest that occurs when
product selection expands.
“We’re proud to expand our strategic collaboration with
Alibaba.com,” said Gerry Smith, chief executive officer for Office
Depot, Inc. “By becoming an anchor seller, we can reach a larger
small business audience and provide them with the products and
services they need to compete on a global scale.” Additionally,
Alibaba.com customers will now have access to member-exclusive
offers, discounts and premium content from an expanding ecosystem
of leading business service providers including:
● 71lbs
● BigCommerce
● Indeed
● ShipStation (NASDAQ: STMP)
● Skuvault
● TeamViewer
● Wellbots
● Xometry
NATIONAL TOUR OF LOCAL “BUILD UP” EVENTS TO SUPPORT SMB
GROWTH
The first in-person Alibaba.com Build Up event will be held
today in Brooklyn at Industry City – a community of innovative
industrial and manufacturing businesses – along with co-hosts, the
Brooklyn Chamber of Commerce and Industry City. Each Build Up event
will provide attendees an in-depth workshop, the opportunity for
one-on-one training and consultation from Alibaba.com experts as
well as exclusive discounts, incentives, and support from the
ecosystem of brands and organizations.
The Brooklyn Build Up will be closely followed by events in Los
Angeles on July 26 with the Los Angeles Chamber of Commerce at
California Market Center and Chicago on July 30 with the Illinois
Chamber of Commerce at M Hub. Additional Build Ups around the
country are planned throughout the year with support from local and
national business organizations, including local SCORE chapters,
Food Export USA – Northeast, and Food Export Association of the
Midwest USA. In addition, Alibaba.com is co-producing digital Build
Up content with SCORE.
“Small businesses are the engine of the U.S. economy, but they
face challenges,” said Ken Yancey, CEO of SCORE. “SCORE and our
network of mentors is excited about helping U.S. businesses learn
about the huge opportunity in ecommerce at these physical and
virtual Build Up workshops available to communities across the
U.S.”
To learn more about the enhanced Alibaba.com platform, new
collaborators or to register for a Build Up workshop near you,
please visit Alibaba.com/BuildUp.
About Alibaba.com
The first business unit of Alibaba Group, Alibaba.com is a
leading platform for global B2B e-commerce that aims to make it
easy to do business anywhere. Launched in 1999, Alibaba.com is
engaged in services covering all aspects of commerce, including
providing businesses with tools that help reach a global audience
for their products and helping buyers discover products, find
suppliers, and place orders online fast and efficiently. It serves
millions of buyers and suppliers from over 190 countries and
regions around the world.
About Alibaba Group
Alibaba Group’s (NYSE: BABA) mission is to make it easy to do
business anywhere and the company aims to achieve sustainable
growth for 102 years.
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Media Contacts Alibaba Group Brion Tingler
brion.tingler@alibaba-inc.com Alibaba Group Roger Zhang
roger.zhang@alibaba-inc.com
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