American Express Reimagines the Iconic Green Card
October 24 2019 - 9:00AM
Business Wire
Introducing Green From Amex, Designed For
Consumers Who Live For Experiences - Big And Small
American Express (NYSE: AXP) has reimagined its iconic American
Express® Green Card, now called Green from Amex, to include a suite
of new benefits and features. First introduced 50 years ago, the
new Green from Amex now comes with rich rewards to better serve
today’s consumers and their appetite for travel and experiences -
from the everyday to extraordinary.
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the full release here:
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3X Membership Rewards points on travel
including transit (Photo: Business Wire)
“We know our Card Members value experiences - big and small -
and a digital membership that fits seamlessly into their daily
lives,” said Rachel Stocks, executive vice president of Global
Premium Products & Benefits, American Express. “The Green Card
was introduced 50 years ago, to meet consumer needs as the travel
industry took off. Today, we are reimagining this iconic Card to
once again meet the evolving needs of our Card Members and reward
the areas they care about and regularly spend in - travel, transit
and dining.”
TRAVEL AND TASTE WITH 3X MEMBERSHIP REWARDS® POINTS
With the new Green from Amex, Card Members earn 3X Membership
Rewards points when they dine out, commute in or travel away. In
addition to these enhancements, Card Members will receive a variety
of benefits aimed at rewarding their experiences, including:
- 3X Membership Rewards points on travel including transit - such
as flights, hotels, tours, car rentals, ride shares, buses,
subways, third-party travel websites and amextravel.com
- 3X Membership Rewards points at restaurants worldwide
- Up to $100 in statement credits per calendar year towards
purchase of CLEAR membership, which unlocks frictionless
experiences at 60+ locations nationwide, including airports,
arenas, stadiums and Hertz rental car locations
- Up to $100 in statement credits per calendar year towards
purchases with LoungeBuddy to relax at airport lounges around the
world - allowing travelers to find and book lounges on their
terms
- As a limited-time offer, new Card Members who apply by January
15, 2020, can receive up to $100 in statement credits towards
purchases with Away - a lifestyle brand designed for the modern
traveler - in the first three months of membership
- New Card Members can also earn 30,000 Membership Rewards points
after spending $2,000 on eligible purchases in the first three
months of membership
- No foreign transaction fees (rates and fees)
NEW MEMBERSHIP EXPERIENCE
New Green from Amex is the first glimpse into American Express’
new digital membership experience which will scale across the
consumer Card portfolio over time. The company is also redefining
membership by adding more Card Member experiences, digital features
and benefits that help make financial management more flexible and
accessible.
Beginning with Green from Amex, Card Members will have digital
and lifestyle services including:
- A mobile assistant to book flights or hotels, check rewards
balance or ask account questions - all with just a few taps in the
American Express App.
- Card Members can easily split the bill with other Venmo or
PayPal users, and still earn all the rewards for the purchase. When
using Green from Amex for a group expense, Card Members can divide
up the total purchase amount and send out the requests, all from
the American Express App. When they get paid back, the money will
be added to their account with Venmo or PayPal. Enrollment
required.
- Payment and purchase flexibility to help Card Members manage
their account their way. Card Members can decide if they want to
pay in full or carry a balance with interest on eligible charges,
up to their Pay Over Time limit. Card Members also have the option
to spend beyond their limit while still earning rewards, unlocking
more purchase power when they need it. The amount Card Members
spend beyond their limit is included in their minimum due each
month.
With these enhanced benefits, Green from Amex now has an annual
fee of $150 (rates and fees), up from the previous fee of $95.
Including the limited-time offer, new Card Members may receive up
to $300 in statement credits in their first year of membership -
double the annual fee.
NEW CARD DESIGN BACKS OUR OCEANS
Along with refreshing the benefits, American Express unveiled
the Card’s new design last month. As part of American Express’
broader efforts to combat marine plastic pollution, Green from Amex
is made primarily with reclaimed plastic collected from beaches,
islands and coastal communities from Parley for the Oceans.
“We hope Green from Amex will serve as a daily reminder to our
Card Members to do their part to back our oceans and consider how
they can reduce the use of plastic in their own lives,” said
Stocks.
For more information about the redesigned Card and our efforts
to combat marine plastic pollution, visit:
americanexpress.com/us/campaigns/back-our-oceans
Our existing American Express Green Card Members are some of our
most loyal customers and we’re excited to offer them even more
value on the categories that matter most to them. Starting today,
many of our existing American Express Green Card Members will
receive these refreshed benefits. The new fee will go into effect
on their next renewal date on or after January 1, 2020.
Terms and limitations apply. For more information about the new
Green from Amex, visit: americanexpress.com/amexgreen
ABOUT AMERICAN EXPRESS
American Express is a globally
integrated payments company, providing customers with access to
products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com, and connect
with us on facebook.com/americanexpress,
instagram.com/americanexpress,
Linkedin.com/company/american-express, twitter.com/americanexpress,
and youtube.com/americanexpress.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191024005271/en/
AMERICAN EXPRESS Charlotte Fuller 212-640-6841
Charlotte.Fuller@aexp.com Rosie Scrafton-Savage 212-640-2220
Rosie.ScraftonSavage@aexp.com
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