ANEW Essential Vitamin C Radiance Maximising Serum opens up
Avon to consumers looking for a
luminous, youthful complexion
LONDON, April 11, 2019 /PRNewswire/ -- Avon
Products, Inc. (NYSE: AVP), a globally recognised leader in direct
selling of beauty products, has announced the launch of its latest
skincare breakthrough, new ANEW Essential Vitamin C Radiance
Maximising Serum. This supercharged Vitamin C serum delivers the
Vitamin C of 30 oranges in every bottle - 10% pure, powerful,
stabilised Vitamin C.
As consumers increasingly seek luminous, youthful complexions as
well as protected and nourished skin, Avon is leveraging its skincare expertise to
open up the brand to a new set of consumers seeking the benefits of
Vitamin C. Avon was the
first-ever mass brand to stabilise Vitamin C in the '90s and this
new innovation delivers the essential nutrient for radiant skin in
a pure, stable and potent dose, yet at an accessible price
point.
Developed by Avon's world-class
team of beauty experts and scientists, this new supercharged serum
achieved one of the highest approval rates in the history of ANEW:
99% of women agreed that the serum boosted the radiance of their
skincare regimen while 92% agreed that it left their skin looking
and feeling fresh. Also, 91% agreed that ANEW Essential Vitamin C
Radiance Maximising Serum made their skin look brighter, more
luminous and revitalized immediately after the first
use.*
"Skincare is a critical driver of Avon's transformation journey," says Anna
Chokina, Vice President Global Brand Marketing at Avon who leads the charge for skincare growth.
"Avon is a true pioneer in
skincare innovation. The products work and that's what drives
repeat purchase. The most exciting thing about the launch of
ANEW Essential Vitamin C Radiance Maximising Serum is the
opportunity it offers to reach new consumers and tap into the
ever-increasing demand for natural antioxidants from fruit and
vegetables. It's suitable for everyone – from the people who
are just starting to think about taking care of their skin to those
who want a rejuvenated, luminous complexion from serious, proven
skincare."
"Vitamin C is an essential nutrient of glowing skin, but it's
not produced by our own body so we need to get it from external
sources," explains Anthony Gonzalez,
Director Skincare Product Development at Avon. "This powerhouse anti-oxidant helps to
protect against damaging free radicals and dramatically improves
skin's radiance and makes the complexion more even. But since
Vitamin C can quickly lose potency when in contact with light and
air, the efficacy can be compromised. We have developed a potent,
pure and stable formula that stays active from the first to the
last drop, delivering the equivalent concentration of Vitamin C of
30 oranges - more than a lot of other Vitamin C products out there
which are non-stabilized or are composed of Vitamin C
derivatives."
Coming to Avon markets around
the world during the first half of 2019, ANEW Essential Vitamin C
Radiance Maximising Serum is designed to be used once a day
underneath moisturiser. To buy in your country visit
www.avonworldwide.com.
*Based on consumer perception study
About Avon Products Inc.
For 130 years Avon has stood for women: providing
innovative, quality beauty products which are primarily sold to
women, through women. Millions of independent sales
Representatives across the world sell iconic Avon brands such as
Avon Color and ANEW through their social networks, building their
own beauty businesses on a full- or part-time basis.
Avon supports women's empowerment,
entrepreneurship and well-being and has donated over $1billion to women's causes through Avon and the Avon Foundation. Learn more
about Avon and its products at
www.avonworldwide.com. #Stand4Her
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"forward-looking statements" that are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act
of 1995, including statements relating to product launches and
Avon's transformation. Because
forward-looking statements inherently involve risks and
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possibility of business disruption, competitive uncertainties, and
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in Avon's markets as well as the other risks detailed
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