SHANGHAI, Feb. 11, 2019 /PRNewswire/ -- Acorn Entertainment
(AE) announced today it has expanded its client base to include
fashion brands following the addition of New York celebrity designer Jay Godfrey and Go FO, a faux fur collaboration
between outwear maker Damiani and Playboy, to its roster of brands
and celebrity talent looking to expand their presence in
China. AE provides a full suite of
online and offline, multichannel and multimedia promotional
services to individual celebrity talent as well as brand clients,
primarily from the U.S., who seek to maximize their brands in
China and increase their
monetization ratios from social media engagement. AE's goal is to
help talent and brands capture yet-untapped value from the Chinese
market through a variety of means, including endorsements,
pay-to-view content, as well as e-commerce.
"China's rapidly growing middle
class embraces Western fashion and we see a lot of opportunity to
build brand value for both Jay
Godfrey and Go FO in China.
Jay Godfrey has already been active
in the Chinese market over the years and we can see how his design
aesthetic inspired by the chic New
York woman, and worn by celebrities like Taylor Swift, Kim
Kardashian, and Holland Roden, will appeal to young women in
urban areas. We expect Go FO will appeal to this same demographic,
where cruelty-free faux fur is increasingly being viewed as a chic
alternative fashion," said Brittany
Li, head of Client Acquisition at Acorn Entertainment.
Lisa Damiani notes: "Go FO's
inspiration arises from a 65-year-old history of PLAYBOY being one
of the most iconic brands in the world, including in China. Damiani NY's Go FO collection was born
from the belief that treating animals with care and respect is an
integral part of our world and future. It's a new age of fashion, a
new era – and FO is the future. Go FO."
Jacob A. Fisch, CEO and President
of Acorn International (NYSE: ATV), the parent company of Acorn
Entertainment noted, "We continue to build out our Influencer
Management Division with the addition of two exciting new fashion
clients. We look forward to working with them to increase
monetization from social media engagement in China."
Fisch also noted: "with Go FO in particular, as well as with our
recent engagement in the global campaign to reduce single-use
plastic, we recognize that good business is increasingly about
'giving back' and doing the right thing for generations to
come."
About Acorn Entertainment
ATV Entertainment is a social media business that helps western
sports and entertainment talent and a diverse range of brands
develop a deep and meaningful impact in the Chinese
market. ATV Entertainment provides a wide range of localized
personal digital brand services, including social media and
digital services for western talent and brands who seek to
maximize their value in China. The company is a subsidiary of
Acorn International. For more information,
visit: www.acorninternationalgroup.com.
About Acorn International, Inc.
Acorn International is a leading marketing and branding company
in China, leveraging a twenty-year
direct marketing history to monetize brand IP, content creation and
distribution, and product sales, through digital media in
China. Previously the leading TV
infomercial company in China,
Acorn today has three divisions support its growth: 1) Product
Division, 2) Content Division, and 3) Influencer Management
Division.
In the Product Division, Acorn sells product primarily through
e-commerce channels in China, as
well as through offline distribution and outbound marketing. In the
Content Division, Acorn monetizes content. Specifically, in the
Content Division, Acorn has redirected its direct marketing
know-how to digital media in China, launching Acorn Streaming, which is
primarily focused on live streaming and pre-recorded video content
creation and distribution. In the Influencer Management Division,
Acorn brings, through the creation of digital social content,
leading U.S. celebrity talent and brands to China, representing their in-country digital
presence. For more information visit
www.acorninternationalgroup.com.
Safe Harbor Statement
This news release contains forward-looking statements. These
statements constitute "forward-looking" statements within the
meaning of Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "anticipates," "believes,"
"estimates," "expects," "future," "going forward," "intends,"
"outlook," "plans," "target," "will," "potential," and similar
statements. Such statements are based on management's current
expectations and current market and operating conditions, and
relate to events that involve known or unknown risks,
uncertainties, and other factors, all of which are difficult to
predict and many of which are beyond the Company's control, which
may cause the Company's actual results, performance, or
achievements to differ materially from those in the forward-looking
statements. Further information regarding these and other risks,
uncertainties, or factors is included in the Company's filings with
the U.S. Securities and Exchange Commission. The Company does not
undertake any obligation to update any forward-looking statement as
a result of new information, future events, or otherwise, except as
required by law.
Media Contact:
Acorn Entertainment
Brittany Li
Email: brittany_liyiwen@chinadrtv.com
Phone: +86-21-5151888
Investor Contact:
Compass Investor Relations
Elaine Ketchmere, CFA
Phone: +1-310-528-3031
Email: Eketchmere@compass-ir.com
View original
content:http://www.prnewswire.com/news-releases/acorn-internationals-acorn-entertainment-extends-into-fashion-brands-adds-jay-godfrey-and-go-fo-to-its-lineup-300792890.html
SOURCE Acorn International, Inc.