Blue Apron and The Knot Make it Easier to Gift Home Cooking to Newlyweds
August 03 2022 - 8:00AM
Business Wire
The Company is the First and Only Meal-Kit
Offered on The Knot Registry Store
Blue Apron (NYSE: APRN) is now available on The Knot Registry
Store, an all-in-one wedding registry platform from The Knot, an
authority in wedding planning, advice and products. Couples can now
easily add Blue Apron to their registry as a unique gift option,
all within the Experiences section of The Knot Registry Store. The
company is the first and only meal-kit provider on the platform to
date.
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the full release here:
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Blue Apron is now available on The Knot
Registry Store—couples can easily add Blue Apron to their registry
as a unique gift option. (Photo: Business Wire)
“As we enter into the height of wedding season, we recognize
that many couples want personalized gift experiences more than
ever,” said Dani Simpson, Blue Apron’s Chief Marketing Officer.
“Expanding our gift card availability on The Knot, which a majority
of U.S. couples use during their wedding journey, allows guests to
gift couples a convenient and delicious meal kit for a limited
period of time, at a great value.”
Whether they’re novices in the kitchen, passionate about cooking
or interested in learning a new skill together, Blue Apron can fit
many couples' interests. They can choose from an array of digital
gift cards available at a variety of price points, including a
one-month subscription or a single meal kit, as well as curated,
premium Blue Apron wines to pair with their meals.
This year is anticipated to be the strongest wedding season in
recent history*, with guests willing to spend more, including on
gifts, allowing Blue Apron to reach a new set of consumers. In
addition, Blue Apron’s availability on The Knot Registry Store will
introduce couples to the company at the start of their household
purchasing journey, which can translate into post-wedding brand
engagement.
The Knot is truly an everything registry—with cash funds,
charities, gift cards, experiences and the gifts couples want from
every brand and across every price point. The Knot brings it all
together in one trusted place that’s easy for couples to manage and
simple for guests to shop.
To learn more about Blue Apron’s digital gift card options on
The Knot Registry Store, visit cook.ba/theknot.
*According to The Knot 2021 Wedding Study,
https://bit.ly/3Q3kANg.
About Blue Apron
Blue Apron’s vision is Better Living Through Better Food™.
Launched in 2012, Blue Apron offers fresh, chef-designed recipes
that empower home cooks to embrace their culinary curiosity,
challenge their abilities in the kitchen and see what a difference
cooking quality food can make in their lives. Blue Apron is a
carbon-neutral meal-kit company and is focused on bringing
incredible recipes to its customers, while promoting planetary and
dietary wellness for everyone.
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version on businesswire.com: https://www.businesswire.com/news/home/20220803005336/en/
Media Muriel Lussier Blue Apron
muriel.lussier@blueapron.com Investors Tip Fleming Blue
Apron tip.fleming@blueapron.com
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