FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

Simpson Danielle
2. Issuer Name and Ticker or Trading Symbol

Blue Apron Holdings, Inc. [ APRN ]
5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                    _____ 10% Owner
__X__ Officer (give title below)    _____ Other (specify below)
Chief Marketing Officer
(Last)          (First)          (Middle)

C/O BLUE APRON HOLDINGS, INC., 28 LIBERTY STREET
3. Date of Earliest Transaction (MM/DD/YYYY)

5/25/2022
(Street)

NEW YORK, NY 10005
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 5/25/2022  M  1559 A (1)13540 D  
Class A Common Stock 5/25/2022  M  208 A (1)13748 D  
Class A Common Stock 5/25/2022  M  208 A (1)13956 D  
Class A Common Stock 5/25/2022  M  209 A (1)14165 D  
Class A Common Stock 5/25/2022  M  209 A (1)14374 D  
Class A Common Stock 5/25/2022  M  1673 A (1)16047 D  
Class A Common Stock 5/26/2022  S  1677 (2)D$3.0802 14370 D  

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security3. Trans. Date3A. Deemed Execution Date, if any4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Units  (1)5/25/2022  M     1559   (3) (3)Class A Common Stock 1559 $0 9355 D  
Restricted Stock Units  (1)5/25/2022  M     208   (4) (4)Class A Common Stock 208 $0 1460 D  
Restricted Stock Units  (1)5/25/2022  M     208   (5) (5)Class A Common Stock 208 $0 1462 D  
Restricted Stock Units  (1)5/25/2022  M     209   (6) (6)Class A Common Stock 209 $0 1458 D  
Restricted Stock Units  (1)5/25/2022  M     209   (7) (7)Class A Common Stock 209 $0 1458 D  
Restricted Stock Units  (1)5/25/2022  M     1673   (8) (8)Class A Common Stock 1673 $0 18406 D  

Explanation of Responses:
(1) Restricted stock units ("RSUs") convert into Class A Common Stock on a one-for-one basis. This transaction represents the settlement of RSUs in shares of Class A Common Stock on their scheduled vesting date.
(2) Represents the shares automatically sold by the reporting person to satisfy tax withholding obligations in connection with the vesting of the RSUs listed in Table II. This sale does not represent a discretionary trade by the reporting person.
(3) On November 25, 2019, the reporting person was granted RSUs, scheduled to vest over four years, of which the remaining 9,355 unvested RSUs reflected in Table II above will vest in equal quarterly installments (on each November 25, February 25, May 25, and August 25) through November 25, 2023.
(4) On February 27, 2020, the reporting person was granted RSUs, scheduled to vest over four years, of which the remaining 1,460 unvested RSUs reflected in Table II above will vest in equal quarterly installments (on each May 25, August 25, November 25 and February 25) through February 25, 2024.
(5) On May 25, 2020, the reporting person was granted RSUs, of which the remaining 1,462 unvested RSUs reflected in Table II above will vest in equal quarterly installments (on each August 25, November 25, February 25 and May 25) through February 25, 2024.
(6) On August 25, 2020, the reporting person was granted RSUs, of which the remaining 1,458 unvested RSUs reflected in Table II above will vest in equal quarterly installments (on each November 25, February 25, May 25 and August 25) through February 25, 2024.
(7) On November 25, 2020, the reporting person was granted RSUs, of which the remaining 1,458 unvested RSUs reflected in Table II above will vest in equal quarterly installments (on each May 25, August 25, November 25, and February 25) through February 25, 2024.
(8) On February 25, 2022, the reporting person was granted RSUs, of which the remaining 18,406 unvested RSUs reflected in Table II above will vest in equal quarterly installments (on each May 25, August 25, November 25, and February 25) through February 25, 2025.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director10% OwnerOfficerOther
Simpson Danielle
C/O BLUE APRON HOLDINGS, INC.
28 LIBERTY STREET
NEW YORK, NY 10005


Chief Marketing Officer

Signatures
/s/ Meredith Deutsch, as attorney-in-fact for Danielle Simpson5/27/2022
**Signature of Reporting PersonDate


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
*If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note:File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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