Blue Apron Introduces “Wellness 360” Campaign
December 14 2020 - 8:00AM
Business Wire
Initiative to Include New Menu Offerings,
Advertising and Collaborations
Blue Apron Holdings, Inc. (NYSE: APRN) today introduced its
newest campaign, Wellness 360. As part of this initiative,
the company will showcase how home cooking can benefit holistic
wellness, including physical, brain, relationship, mental and
financial health.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201214005166/en/
Blue Apron launches new “Wellness 360”
campaign that focuses on the benefits of home cooking on holistic
health. (Photo: Business Wire)
“As our community of home cooks continue to be increasingly
focused on their overall wellness, we designed Wellness 360
to expand the ways in which cooking with Blue Apron can support
them on that journey,” said Dani Simpson, Blue Apron’s Head of
Brand and Marketing. “We know home cooking is more than making a
meal. It has the ability to unlock a host of different benefits
across aspects of one’s daily life, including reducing stress.”
As part of the initial Wellness 360 launch, Blue Apron
introduced:
- New recipes to offer additional flexibility and balance:
The new Wellness menu features recipes with fresh produce, whole
grains, high-quality proteins and natural sweeteners. These
nutritionist-approved recipes are a complement to Blue Apron’s
Signature menu, giving customers flexibility to choose meals that
fit their lifestyles without sacrificing the flavor they know and
love.
- Expansion of Blue Apron’s current offerings: The company
is continuing to deliver on its promise to add flexibility and
variety on its menu by expanding its customization offerings. With
a new “Swap the Starch” option, customers can swap out a
traditional side starch like potatoes, rice or pasta in a recipe
for additional vegetables, Banza chickpea pasta or “make your own
cauliflower rice.”
- Cooking with less prep and easier cleanup: Blue Apron
also plans to offer home cooks the option to choose recipes
designed for quicker prep and easier clean-up, like sheet pan and
one-pot dinners, so they can spend less time in the kitchen.
- Advertising and influencer campaign: Wellness 360 is a
fully integrated campaign and the company plans to feature content
across multiple channels, including connected TV, streaming video
and editorial sponsorships. Blue Apron also expects to work with
influencers across all five wellness categories to highlight the
many ways home cooking can support a holistic healthy
lifestyle.
- Collaborations that bring the campaign to life: In
celebration of Disney and Pixar’s new movie Soul, streaming on
Disney+ starting on December 25, Blue Apron chefs created new
wholesome recipes designed to easily engage kids in the kitchen for
the perfect dinner and a movie experience at home. In addition,
Blue Apron will continue to work with WW (formerly Weight Watchers)
to offer WW-Approved, veggie-forward recipes.
With this renewed focus, the company also updated its vision and
mission to reinforce its belief in the transformative power of
cooking. Blue Apron’s new vision is “better living through better
food” as they work to “spark discovery, connection and joy through
cooking.”
To learn more about Blue Apron’s approach to wellness, visit:
http://blog.blueapron.com/cooking-at-home-health-wellness.
About Blue Apron
Blue Apron’s vision is “better living through better food.”
Launched in 2012, Blue Apron offers fresh, chef-designed recipes
that empower home cooks to embrace their culinary curiosity and
challenge their abilities to see what a difference cooking quality
food can make in their lives. Through its mission to spark
discovery, connection and joy through cooking, Blue Apron
continuously focuses on bringing incredible recipes to their
customers, while minimizing its carbon footprint, reducing food
waste, and promoting diversity and inclusion.
Forward Looking Statements
This press release includes statements concerning Blue Apron
Holdings, Inc. and its future expectations, plans and prospects
that constitute "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. For this
purpose, any statements contained herein that are not statements of
historical fact may be deemed to be forward-looking statements. In
some cases, you can identify forward-looking statements by terms
such as "may," "should," "expects," "plans," “forecasts,”
"anticipates," "could," "intends," "target," "projects,"
"contemplates," "believes," "estimates," "predicts," "potential,"
or "continue," or the negative of these terms or other similar
expressions. Forward-looking statements in this press release
include, but are not limited to, statements relating to the
Company’s plans to roll out new product offerings and the timing
thereof. The Company’s expectations and beliefs regarding these
matters may not materialize, and actual results are subject to
risks and uncertainties that could cause actual results to differ
materially from those projected. Factors that could contribute to
such differences include, without limitation, the continued
sufficiency of the company’s cash resources; its ability to
effectively manage expenses and cash flows, and its ability to
remain in compliance with the financial and other covenants under
the company’s indebtedness; its ability, including the timing and
extent, to sufficiently manage costs and to fund investments in
operations from cash from operations or additional financings in
amounts necessary to continue to support the execution of the
company’s growth strategy; its ability, including the timing and
extent, to successfully execute the company’s growth strategy,
cost-effectively attract new customers and retain existing
customers, continue to expand its direct-to-consumer product
offerings and continue to benefit from the implementation of
operational efficiency practices; its ability to sustain the
increased demand resulting from the COVID-19 pandemic and to retain
new customers; any material and adverse impact of the COVID-19
pandemic on the company’s operations and results, including as a
result of the company’s inability to meet demand due to loss of
adequate labor, whether as a result of heightened absenteeism or
challenges in recruiting and retention or otherwise, prolonged
closures, or series of temporary closures, of one or more
fulfillment centers and supply chain or carrier interruptions or
delays; achieving its expectations regarding the benefits and
expected costs and charges associated with temporarily reopening
its Arlington fulfillment center; its expectations regarding, and
the stability of, its supply chain, including potential shortages
or interruptions in the supply or delivery of ingredients, as a
result of COVID-19 or otherwise; its ability to accommodate general
changes in consumer tastes and preferences or in consumer spending;
its ability to comply with modified or new laws and regulations
applying to its business; risks resulting from its vulnerability to
adverse weather conditions, natural disasters and public health
crises, including pandemics; and other risks more fully described
in the company’s Quarterly Report on Form 10-Q for the quarter
ended September 30, 2020 filed with the Securities and Exchange
Commission (“SEC”) on October 29, 2020, and in other filings that
the company may make with the SEC in the future. The company
assumes no obligation to update any forward-looking statements
contained in this press release as a result of new information,
future events or otherwise.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201214005166/en/
Blue Apron Investor Contact
investor.relations@blueapron.com Joseph Jaffoni, Richard Land,
James Leahy JCIR aprn@jcir.com or 212-835-8500
Media Contact Muriel Lussier Blue Apron
muriel.lussier@blueapron.com
Blue Apron (NYSE:APRN)
Historical Stock Chart
From Mar 2024 to Apr 2024
Blue Apron (NYSE:APRN)
Historical Stock Chart
From Apr 2023 to Apr 2024