AMC will resume theatre operations at
approximately 450 U.S. locations on July 15, and at approximately
150 remaining locations in time for the opening of Disney’s release
of MULAN debuting July 24 and Warner Bros.’ release of TENET, which
debuts July 31
AMC launching a comprehensive health and
sanitation program: AMC Safe & Clean
AMC Safe & Clean developed under advisement
of current & former faculty of Harvard University’s prestigious
School of Public Health as well as the No. 1 U.S. cleaning brand,
The Clorox Company
To further encourage social distancing, AMC
will impose seat capacity limitations, such limitations to change
across four distinct phases of theatre operations
In phase 1 of theatre operations, which begins
July 15, ticket availability in all AMC auditoriums will be capped
initially at a maximum of 30% of the normal seating capacity; AMC
will block out every other row in non-recliner auditoriums
In phase 2 of theatre operations, ticket
availability in all AMC auditoriums will be capped at a maximum of
40% of seating capacity; AMC also will implement seat blocking in
all of its auditoriums
Founded in 1920, for 100 years AMC Theatres (NYSE:AMC, "AMC" or
the "Company"), the largest theatrical exhibition company in the
United States, in Europe, and the world, has delighted movie fans
with an unparalleled theatrical experience. Beginning July 15, AMC
kicks off its next 100 years of movie magic, as the Company will
resume operations of 450 U.S. theatres as part of a phased plan
that is expected to bring the 600-plus U.S. theatre circuit to
nearly full operation leading into the opening of MULAN on July 24
and TENET on July 31.
Adam Aron, CEO & President, AMC Theatres, said, “After a
painful almost four-month hiatus due to the coronavirus, we are
delighted to announce that movies are coming back to the big screen
at AMC. Our next 100 years of making smiles happen officially begin
at approximately 450 theatres across the United States on July 15.
I cannot emphasize enough how much care and attention to detail we
have taken in developing AMC Safe & Clean, our absolute
commitment to optimizing the health and safety of our theatres for
our guests and associates. Developed along with The Clorox Company,
and current and former faculty of Harvard University’s School of
Public Health, AMC Safe & Clean represents a comprehensive
commitment with a broad array of tools being used in sanitizing our
theatres. Social distancing, reduced seat capacity, greatly
intensified cleaning regimens, new employee health protocols,
contactless ticketing and mobile food & beverage ordering are
all part of AMC Safe & Clean. So too is a new
multimillion-dollar commitment to implementing high tech solutions
in making AMC theatres safe, including deploying electrostatic
sprayers, HEPA vacuums and upgraded MERV 13 ventilation filters.
All this is being put into motion because at AMC our single highest
priority is the health and safety of our guests and associates.
Both personally and professionally, I couldn’t be more excited for
what this means for movie lovers.”
In the coming weeks, theatre teams will begin returning to their
theatres for training on AMC’s new, enhanced cleaning and safety
procedures. AMC expects that almost all its 600-plus U.S. locations
will be open and in operation for the launch of MULAN on July 24
and TENET on July 31. The resumption of AMC operations may be
adjusted if there are changes to the current theatrical release
schedule, or as needed in response to local or regional
conditions.
The AMC Safe & Clean Commitment
AMC cannot and would not open without full confidence that
viable measures are in place to best optimize the health and safety
of moviegoers and associates.
Adam Aron, CEO & President of AMC, commented, “From the
moment we made the decision back in March to temporarily shutter
our theatres, we immediately began to formulate a comprehensive,
effective and responsible health and sanitation plan which would
allow us to move forward. This has been the core element to all of
our discussions about again opening our doors to moviegoers. Once
an initial plan was in place, AMC went a step further and sought
out a consultation and review of its health & safety plan from
third-party, nationally recognized experts in cleaning and public
health and safety. During the creation of AMC Safe & Clean, AMC
was advised by a team led by Dr. Joseph Allen, who is on the
faculty of Harvard University’s School of Public Health, as well as
by The Clorox Company. The result is a health & safety plan
that’s welcoming and responsible for our guests and our
associates.”
Here's what guests can expect when they return to their local
AMC:
Lowered Seating Capacities
To facilitate proper social distancing within theatre
auditoriums, AMC will approach seat capacity limitations in four
distinct phases. But AMC will always follow all federal, state and
local directives, including those that mandate a maximum capacity
if lower than those envisioned in AMC’s four phases as now
planned.
- Phase 1 commences on July 15, when AMC will make available a
maximum of 30% of the seating capacity in every showtime, at all
its theatres nationwide. In non-recliner auditoriums, AMC will
automatically block out every other row of seats for every
showtime.
- Phase 2 will begin when AMC deems it to be acceptable given
local and regional health conditions, and capacity limitations will
rise to 40%.
- Also during Phase 2, AMC will implement automatic seat-blocking
in every auditorium:
- At all recliner auditoriums, AMC’s ticketing engine will
automatically block out one seat on either side of every
party.
- At all non-recliner, reserved seating auditoriums, AMC’s
ticketing engine will automatically block out one seat on either
side of every party and the seats in the rows in front of and
behind each party.
- In all non-reserved seating auditoriums, AMC will block out
every other row of seats for every showtime.
- Phase 3 is expected to commence around Labor Day weekend, and
seat capacity limits will increase to 50%.
- And finally, in Phase 4, expected around Thanksgiving, AMC
plans to operate at full capacity.
- The dates of these third and fourth phases may be adjusted
based on local and regional health conditions at the time.
Enhanced Cleaning Procedures
- Every auditorium will be cleaned between each showtime with
enhanced hard surface disinfection including doors, handrails,
recliner buttons, and tray tables. There will be extra time
allocated between showtimes to allow a full, thorough cleaning of
each auditorium.
- Auditorium fixtures and seating areas will be disinfected
nightly using electrostatic sprayers.
- All high-touch areas including door handles, stanchions,
service counters, handrails, escalator rails, benches, and restroom
fixtures will be routinely disinfected. Self-service Freestyle
machines will be sanitized routinely, and sanitation stations with
sanitizing wipes and/or hand sanitizer will be provided immediately
nearby for guest use.
- Disinfecting wipes and hand sanitizer will be found throughout
theatres for guest use as well.
- The products used for sanitation and disinfection at AMC are
EPA approved for use against viruses, bacteria, and other pathogens
including COVID-19.
Associate and Guest safety protocols
- All theatre associates are required to wear masks while in the
theatre.
- All theatre associates will take their temperature and undergo
a health assessment screening prior to their shift. If any theatre
associate is found to have a fever or symptoms, or self-reports a
fever or symptoms, he or she will not work but will be compensated
nonetheless.
- FDA approved hand-sanitizing stations will be placed throughout
the theatre for associate and guest use. A hand-sanitizing station
will be available near areas where guests interact with AMC
equipment including box-office, greeter, food & beverage area,
and restrooms.
- In areas of the country where guests are required to wear
masks, AMC will abide by that ordinance and guests will be required
to wear masks except while eating and drinking. Guests at other
locations are strongly encouraged to wear a mask during their visit
to AMC. For guests who would like to purchase a mask upon arrival,
they will be available for $1 at all locations.
- Disinfectant wipes will be available to guests by request.
Contactless Ticketing
- AMC strongly recommends that guests use AMC’s world-class
online ticketing and mobile app for ticketless entry. Not only does
this save time at the box office, but it minimizes the amount of
interactions for a guest.
- For guests who would like to purchase their tickets at the
theatre, AMC also offers Automated Box Offices, which will be
cleaned and sanitized regularly.
- For those unable to use AMC’s contactless ticketing, guests can
purchase their tickets at the box office or the guest service
station at all theatres.
Food and Beverage, including expanded Mobile Ordering
- Menu selections have been temporarily reduced at all AMC
locations to ensure a more efficient service, minimizing the amount
of time it takes to prepare and serve, and reducing wait
times.
- Food & Beverage transactions will be contactless using
credit, debit, or gift cards only. Any guests who want to pay with
cash will need to convert their cash into a gift card at either the
box office or guest services.
- Except where prohibited by state or local guidelines, guests
may select their own drinks from Coca-Cola Freestyle machines. All
Freestyle machine touchscreens will be sanitized frequently. Where
self-serve is prohibited AMC associates will serve the guests from
Coca-Cola Freestyle machines.
- To decrease time spent by guests at and around concession
stands, AMC is greatly expanding the mobile food & beverage
ordering capabilities through the AMC website and mobile app. In
the weeks and months following the resumption of operations, AMC
expects that guests will be able to “order ahead” at nearly 600
locations.
Guest Communications
- Signage will be placed throughout theatres to educate guests as
to AMC Safe & Clean protocols.
- Social distancing decals will be affixed throughout theatres to
facilitate appropriate distancing between guests.
- Where helpful, various points within theatres will be marked
for one-way walking flows.
AMC recognizes that public health situations continue to evolve,
and as such, AMC Safe & Clean will continue to evolve as needed
as we move ahead.
What else to expect:
The reopening schedule for specific theatres will be
communicated in early July. During the weeks leading up to new
major theatrical releases, AMC will be showing popular repertory
titles made available from its studio partners. Those titles and
ticket price information will be announced prior to reopening.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United
States, the largest in Europe and the largest throughout the world
with approximately 1,000 theatres and 11,000 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, web site and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and
independent programming. AMC operates among the most productive
theatres in the United States' top markets, having the #1 or #2
market share positions in 21 of the 25 largest metropolitan areas
of the United States. AMC is also #1 or #2 in market share in 9 of
the 15 countries it serves in North America, Europe and the Middle
East. For more information, visit www.amctheatres.com.
About The Clorox Company
The Clorox Company (NYSE: CLX) is a leading multinational
manufacturer and marketer of consumer and professional products
with approximately 8,800 employees worldwide and fiscal year 2019
sales of $6.2 billion. Clorox markets some of the most trusted and
recognized consumer brand names, including its namesake bleach and
cleaning products; Pine-Sol® cleaners; Liquid-Plumr® clog removers;
Poett® home care products; Fresh Step® cat litter; Glad® bags,
wraps and containers; Kingsford® charcoal; Hidden Valley® dressings
and sauces; Brita® water-filtration products; Burt's Bees® natural
personal care products; RenewLife® digestive health products; and
Rainbow Light®, Natural Vitality™ and NeoCell® dietary supplements.
The company also markets industry-leading products and technologies
for professional customers, including those sold under the
CloroxPro™ and Clorox Healthcare® brand names. Nearly 80% of the
company's sales are generated from brands that hold the No. 1 or
No. 2 market share positions in their categories.
Clorox is a signatory of the United Nations Global Compact and
the Ellen MacArthur Foundation's New Plastics Economy Global
Commitment. The company has been broadly recognized for its
corporate responsibility efforts, included on CR Magazine's 2019
100 Best Corporate Citizens list, Barron's 2020 100 Most
Sustainable Companies, the Human Rights Campaign's 2020 Corporate
Equality Index and the 2019 Bloomberg Gender Equality Index, among
others. In support of its communities, The Clorox Company and its
foundations contributed about $12 million in combined cash grants,
product donations and cause marketing in fiscal year 2019. For more
information, visit TheCloroxCompany.com, including the Good Growth
blog, and follow the company on Twitter at @CloroxCo.
CLX-C
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version on businesswire.com: https://www.businesswire.com/news/home/20200618005960/en/
Ryan Noonan, (913) 213-2183 rnoonan@amctheatres.com
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