Companies to Deploy Comprehensive Digital
Signage Solution at Approximately 630 Locations to Drive Customer
Engagement and Support Business Goals
TORONTO, Sept. 24, 2019 /CNW/ - (NYSE:AMC) (TSX: CGX)
– Cineplex Digital Media ("CDM"), in partnership with AMC Theatres
("AMC"), is pleased to announce that it has been selected to manage
and enhance AMC's digital network at approximately 630 locations
across the United States,
including its box office signage, theatre menu boards and other
ancillary signage. As part of the partnership, CDM will deploy its
Flex Experience Platform throughout AMC's domestic theatre circuit.
This proprietary platform will provide AMC with access to advanced
playback features as well as maximum flexibility and control. To
date, CDM has launched its FLEX Experience Platform at dozens of
AMC locations.
"As an integral part of the Cineplex ecosystem, CDM has a deep,
first-hand understanding of the exhibition and food service
industries and we are thrilled to have been selected to bring our
expertise to this massive nationwide deployment," said Fab
Stanghieri, Executive Vice President and General Manager, Cineplex
Digital Media. "We look forward to expanding our relationship with
AMC and working together to deliver comprehensive, versatile and
data-driven solutions that not only drive value for the company but
amplify the movie-going experience for its guests across the
country."
"AMC is committed to developing immersive, best-in-class content
for our digital displays that effectively engages, informs and
entertains our guests. Whether it's movies, premium formats or our
robust food and beverage offerings, our goal is to enhance the
experience and guest satisfaction on the path to purchase," said
Stephen Colanero, Executive Vice
President and Chief Marketing Officer, AMC
Theatres. "CDM's digital experience platform will allow us
to continuously optimize, target and scale our content
strategies."
Cineplex Digital Media is an industry-leading experience agency,
built for retailers by retailers and powering location-based
digital signage solutions for some of the world's biggest brands.
CDM believes that in today's experience-driven world, a brand's
greatest asset is its foot traffic, and it is uniquely positioned
to help brands make every impression worth more through its full
service, end-to-end digital signage solutions. CDM's leadership
stems from its expertise in developing experience design
strategies, its innovative products and customer support models,
and its approach to data-driven creative and content, ensuring
brands are more relevant to their consumers and helping them create
new revenue models. For more information on CDM,
visit CineplexDigitalMedia.com.
About AMC Entertainment Holdings, Inc.
AMC is the
largest movie exhibition company in the
United States, the largest in Europe and the largest throughout the world
with approximately 1,000 theatres and 11,000 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, web site and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and independent
programming. AMC operates among the most productive theatres in
the United States' top markets,
having the #1 or #2 market share positions in 21 of the 25 largest
metropolitan areas of the United
States. AMC is also #1 or #2 in market share in 12 of the 15
countries it serves in North
America, Europe and the
Middle East. For more information,
visit www.amctheatres.com.
About Cineplex
Cineplex (TSX:CGX) is a top-tier
Canadian brand that operates in the Film Entertainment and Content,
Amusement and Leisure, and Media sectors. A leading entertainment
and media company, Cineplex welcomes over 70 million guests
annually through its circuit of theatres and location based
entertainment venues across the country. In addition to being
Canada's largest and most
innovative film exhibitor, Cineplex also operates successful
businesses in digital commerce (CineplexStore.com), food service,
alternative programming (Cineplex Events), cinema media (Cineplex
Media), digital place-based media (Cineplex Digital Media),
amusement solutions (Player One Amusement Group) and an online
esports platform for competitive and passionate gamers (WorldGaming
Network). Additionally, Cineplex operates location based
entertainment complexes specially designed for teens and families
(Playdium) as well as Canada's
favourite destination for 'Eats & Entertainment' (The Rec
Room), and will be opening exciting new sports and entertainment
venues across Canada (Topgolf).
Cineplex is a joint venture partner in SCENE, Canada's largest entertainment loyalty
program.
Proudly recognized as having one of the country's Most Admired
Corporate Cultures, Cineplex employs approximately 13,000 people in
its offices across Canada and
the United States. To learn more
visit Cineplex.com or download the Cineplex App.
SOURCE Cineplex