LOS ANGELES, Aug. 6, 2019 /PRNewswire/ -- Dreamscape, the
location-based immersive VR entertainment company backed by some of
Hollywood's heaviest hitters
including AMC Theatres® (NYSE:AMC), today announced it will open
its next venue in Dallas' famed
NorthPark Center on August 15, 2019.
Audiences can purchase advanced tickets for the NorthPark Center
location starting today at 5 pm CDT
from dreamscapeimmersive.com.
Following the publicly lauded opening of its first permanent
location in Westfield's Century City Mall in Los Angeles, the company's highly anticipated
NorthPark Center location will mark the first of four new
stand-alone and in-theatre venues that Dreamscape will introduce
across the U.S. via its partnership with AMC Theatres, the world's
largest cinema exhibitor. The entertainment leaders will open
additional Dreamscape VR destinations in key markets, including
Columbus, Ohio and the
New York/New Jersey metro area. These locations will
roll out throughout the remainder of 2019 and into 2020.
"As the industry leader in delivering amazing experiences that
leave audiences coming back again and again, AMC Theatres is
thrilled to partner with Dreamscape, which has proven that their
immersive experiences unlock new possibilities for interactive
storytelling that captivate audiences of all ages," said
Adam Aron, CEO and President of AMC
Entertainment. "The new Dreamscape at AMC NorthPark Center location
in Dallas will provide visitors
with a next-generation entertainment option that is unlike anything
experienced before."
Dreamscape will open its new location with three original epic
experiences. With the company's exciting slate of free-roaming VR
experiences, Dreamscape promises adventurers of all ages will
experience the magic of immersive and full sensory storytelling as
they are transported to fantastic new worlds.
"We're thrilled to introduce our next-generation immersive
experiences to NorthPark Center this summer," said Bruce Vaughn, CEO of Dreamscape. "We've always
believed that by combining the emotional power of cinema and the
thrill of theme park rides with state-of-the-art VR technology, we
are able to deliver our customers the ultimate in wish fulfillment
– becoming the hero of their own adventure. And we're excited to
bring these three magical immersive adventures to the Dallas community and to wonderful NorthPark
Center for the very first time."
"NorthPark Center has always been a leader in experiential
marketing, providing a full sensory environment in which to shop,
dine, and enjoy its beautiful surroundings," said Kristen Gibbins, Executive Director of
Marketing, NorthPark Center. "With the advancements in digital
technology, Dreamscape is creating an entirely new category of
entertainment from the brightest minds in film and storytelling. We
are thrilled to be one of the first shopping centers in the country
to introduce this groundbreaking type of experience to our
customers."
In Alien Zoo, Dreamscape's first original experience, guests
will have the opportunity to travel to a larger than life,
intergalactic haven where they come face-to-face with endangered
alien creatures from across the galaxy. Upon arrival, travelers
will experience the exhilaration of being able to play ball with
exotic frogcats, pet majestic creatures, and, by working together,
even narrowly escape the galaxy's greatest predator.
In The Curse of the Lost Pearl: A Magic Projector Adventure,
audiences will be given a fundamental wish fulfillment: to step
through the screen and become part of a movie. Once inside this
heart-pumping adventure, participants will be challenged to unlock
clues, escape treacherous traps, and work together as they discover
the secret of The Lost Pearl.
In The Blu: Deep Rescue, Dreamscape's breathtaking co-production
with WeVR, an epic descent into the ocean to explore dazzling
underwater worlds and aquatic life soon becomes an urgent mission
to rescue a trapped baby Blue Whale and unite it with its
mother.
At opening, Dreamscape's NorthPark Center location will house
three stand-alone adventure pods, featuring an array of exciting
original and studio-based experiences that will be refreshed on a
regular basis. Dreamscape is located on Level Two between
Neiman Marcus and Nordstrom.
For more information about Dreamscape, the opening of its new
location, its content and its expansion, please visit
dreamscapeimmersive.com
About Dreamscape
Dreamscape is a location-based VR
studio and retailer backed by some of Hollywood's most successful studios and
talent, including 21st Century Fox, WarnerMedia, Viacom,
Steven Spielberg and Hans Zimmer. It combines the emotional power of
Hollywood storytelling, the
visceral excitement of great theme-park rides, and proprietary
full-body tracking technology to create stories and worlds that
push the limits of virtual reality.
Dreamscape was founded in 2017 by Swiss computer scientists
Caecilia Charbonnier and Sylvain
Chagué; entrepreneur Ronald Menzel;
producer, screenwriter, and former head of Dreamworks Motion
Pictures, Walter Parkes; global
music events producer and serial entrepreneur Kevin Wall, along with his partner Aaron Grosky; and former Chief Creative Officer
of Disney Imagineering, Bruce
Vaughn.
The company is headquartered in Los
Angeles, with a facility in Geneva. Experiential venues begin rolling out
in December 2018, including its
premier location at Westfield Century City Mall. To learn more
about
Dreamscape, please follow @visitdreamscape or visit our site at:
dreamscapeimmersive.com.
About NorthPark Center
NorthPark Center is the
preeminent shopping center in the Southwest and one of the finest
shopping experiences in the world with more than 230 stores and
restaurants, including more than 60 market exclusives. Anchored by
Neiman Marcus, Nordstrom, Macy's,
and Dillard's, NorthPark offers an unparalleled collection of
luxury boutiques set amid internationally acclaimed 20th and 21st
century art, award-winning architecture, and extraordinary
landscaping—as well as a 1.4-acre garden, CenterPark, and a
state-of-the-art movie theatre, AMC NorthPark 15. NorthPark
consistently ranks as one of the top five performing shopping
centers in the United States and
is North Texas' number one visitor
destination. NorthPark is conveniently located 7 miles from
downtown Dallas and 35 miles from
Fort Worth. northparkcenter.com,
214.363.7441, 8687 N. Central Expressway, Dallas, TX 75225.
About AMC Entertainment Holdings, Inc.
AMC is the
largest movie exhibition company in the
United States, the largest in Europe and the largest throughout the world
with approximately 1,000 theatres and 11,000 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, web site and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and independent
programming. AMC operates among the most productive theatres in
the United States' top markets,
having the #1 or #2 market share positions in 21 of the 25 largest
metropolitan areas of the United
States. AMC is also #1 or #2 in market share in 12 of the 15
countries it serves in North
America, Europe and the
Middle East. For more information,
visit www.amctheatres.com.
Media Contacts
Sunshine
Sachs
Dreamscape@SunshineSachs.com
323-822-9300
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SOURCE Dreamscape