- Online, social media campaign focuses on the lifestyle benefits
resulting from the precise vision, dependable comfort and ease of
handling1 delivered by PRECISION1
- New campaign leverages the voices and experiences of McNamara
and social media influencers to show “Gen-Zennials” the lens
freedom they can have with PRECISION1
- Program will also feature an online quiz, sweepstakes,
direct-to-consumer ads and digital partnerships to drive people
into eye care practices to try PRECISION1
Alcon, the global leader in eye care, is teaming up with actress
Katherine McNamara on a new direct-to-consumer (DTC) campaign that
encourages people to See What Happens when they experience lens
freedom with PRECISION1® one-day contact lenses. The campaign
highlights how key features of Alcon’s latest contact lens
innovation – precise vision, dependable comfort and easy handling1
– can help “Gen-Zennials” in their 20s see the most in every moment
of their lives.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200820005160/en/
The PRECISION1 "See What Happens Try On"
allows people to grace their eyes with five amazing days of life in
contact lenses. (Photo: Alcon)
“I play an adventure-loving superhero on TV and enjoy an
exciting, active life off screen. The truth is, my glasses
sometimes get in the way of my go-go-go-lifestyle,” said Katherine
McNamara. “That’s why one of my first appointments after quarantine
was to the eye doctor to explore lens options, and I was thrilled
to be prescribed PRECISION1 contact lenses. These lenses give me
the precise vision I need for intense action scenes, are
comfortable all day long and don’t get in the way of my busy days
on and off screen. Most importantly, they give me a newfound
freedom so I can see the most in all the big and small
moments.”
PRECISION1 is the first mainstream daily disposable contact lens
to feature Alcon’s proprietary SMARTSURFACE® Technology that
delivers lasting visual performance and comfort.1 The lens was
designed to address the common reasons why 1-in-5 new wearers
discontinue contact lens wear within the first year: poor vision,
poor comfort and handling issues.2 The lenses help wearers overcome
these issues by providing precise vision, dependable comfort and
ease of handling.1
The See What Happens campaign will feature a short, interactive
“Lens Love Quiz” with questions that resonate with people in their
20s ranging from preferred workout to willingness to try contact
lenses, all to help them determine their “Lens Love Style.” Once
done, each person can enter an online sweepstakes for a chance to
win up to a one-year supply of PRECISION1 contact lenses* and $250
towards an eye exam. They can follow these simple steps to enter
(complete official rules can be found at
bitly.com/precision1sweepstakes):
- Follow @PRECISION1 on Instagram and, if it is not already, set
Instagram account to “public”
- Share an image of their “Lens Love Style” (generated after
completion of the quiz at TheLensLoveQuiz.com) on their Instagram
profile encouraging friends to take the quiz
- Tag @PRECISION1 and include the hashtags #PRECISION1 and
#Sweepstakes in the post
A full-scale online and podcast ad campaign kicked off in July,
and throughout 2020, the campaign will also include organic and
paid social content; partnerships with social media influencers
detailing their experiences with the lenses; and a call-to-action
for consumers to download a free trial certificate and find an eye
doctor to try PRECISION1.
“The See What Happens campaign is yet another way Alcon is
delivering on our promise to help people see brilliantly. We are
leveraging the key design benefits of PRECISION1 to encourage
people to embrace the freedom of life in daily contact lenses, as
well as supporting the reopening of eye care practices by sending
people in to try the lenses,” said Sergio Duplan, Region President,
Alcon North America. “We are thrilled to have Katherine McNamara
and other influencers onboard as consumer advocates to help tell
the story of how our most important contact lens innovation in
years can help people experience life in a different way.”
For more information, visit TheLensLoveQuiz.com. Wearing contact
lenses requires a prescription. Ask your Eye Care Professional for
complete wear, care and safety information. Make an eye exam
appointment today to learn if PRECISION1 contact lenses are right
for you or your family.
*A valid PRECISION1 contact lens prescription from your eye care
provider is required before receiving lenses.
NO PURCHASE NECESSARY. Open to adult legal residents of 50 U.S.
or D.C. 18 or older. Void in Puerto Rico, USVI, Guam and where
prohibited. For complete official rules, including all eligibility
criteria, entry info and prizes, visit
bitly.com/precision1sweepstakes. Sweepstakes begins August 20, 2020
at 12:00 AM ET and ends 11:59 PM ET on October 14, 2020 subject to
biweekly drawings. Approximate Retail Value of all prizes: $3,260.
Sponsor: Alcon Vision, LLC, 6201 South Freeway, Fort Worth, TX
76134; Administrator: PrizeLogic, 25200 Telegraph Rd, Ste. 405,
Southfield, MI 48033.
Cautionary Note Regarding Forward-Looking Statements This
press release contains “forward-looking statements” within the
meaning of the safe harbor provisions of the United States Private
Securities Litigation Reform Act of 1995. Forward-looking
statements can be identified by words such as: “anticipate,”
“intend,” “commitment,” “look forward,” “maintain,” “plan,” “goal,”
“seek,” “believe,” “project,” “estimate,” “expect,” “strategy,”
“future,” “likely,” “may,” “should,” “will” and similar references
to future periods.
Forward-looking statements are neither historical facts nor
assurances of future performance. Instead, they are based only on
our current beliefs, expectations and assumptions regarding the
future of our business, future plans and strategies, and other
future conditions. Because forward-looking statements relate to the
future, they are subject to inherent uncertainties and risks that
are difficult to predict. Some of these factors are discussed in
our filings with the United States Securities and Exchange
Commission, including our Form 20-F. In particular, our
expectations could be affected by uncertainties regarding the
success of our separation and spin-off from Novartis. Should one or
more of these uncertainties or risks materialize, or should
underlying assumptions prove incorrect, actual results may vary
materially from those anticipated. Therefore, you should not rely
on any of these forward-looking statements.
Forward-looking statements in this press release speak only as
of the date of its filing, and we assume no obligation to update
forward-looking statements as a result of new information, future
events or otherwise.
About Alcon Alcon helps people see brilliantly. As the
global leader in eye care with a heritage spanning more than seven
decades, we offer the broadest portfolio of products to enhance
sight and improve people’s lives. Our Surgical and Vision Care
products touch the lives of more than 260 million people in over
140 countries each year living with conditions like cataracts,
glaucoma, retinal diseases and refractive errors. Our more than
20,000 associates are enhancing the quality of life through
innovative products, partnerships with eye care professionals and
programs that advance access to quality eye care. Learn more at
www.alcon.com.
References
- Cummings S, Giedd B, Pearson C. Clinical performance of a new
daily disposable spherical contact lens. Optom Vis Sci.
2019;96:Eabstract 195375.
- Sulley A, Young G, Hunt C, et al. Retention rates in new
contact lens wearers. Eye & Contact Lens.
2018;44:S273-S282
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Alcon Media Relations
Kimberly Wise +1 (817) 615 5092 (direct) +1 (817) 525 3409 (mobile)
kimberly.wise@alcon.com
Alcon Investor Relations
Christina Cheng +41 589 112 110 (Geneva) +1 817 615 2789 (Fort
Worth) investor.relations@alcon.com
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