Culture Kings Redefines In-Store Retail Experience with First U.S. Flagship Store in Las Vegas
November 04 2022 - 7:00AM
Business Wire
Global streetwear brand makes grand entrance on
Las Vegas strip with an immersive store experience
a.k.a. Brands Holding Corp. (NYSE: AKA) (the “Company”), a brand
accelerator of next generation fashion brands, today announced the
opening of the first U.S. Culture Kings flagship store at The Forum
Shops at Caesars, a Simon Property in Las Vegas, Nevada on
Saturday, November 5th.
The ~14,000-square-foot retail space is setting the new standard
for in-store shopping with its revolutionary features and
unforgettable atmosphere, including a recording studio for musical
artists, a 75-foot hat wall, live DJs performing daily, a Secret
Room featuring the most sought-after items on the streetwear
market, and in-store activations including Holy Grail arcades and a
half basketball Sharp Shooter challenge. The store is stocked with
more than 18 international brands exclusively designed by Culture
Kings, including Carré, GOAT Crew, Saint Morta, and styles from 60
leading third parties, establishing Culture Kings as the new
authority in global streetwear.
"It has always been my vision to launch stores in the U.S., and
there is no better city than Las Vegas,” said Simon Beard, CEO and
Co-Founder of Culture Kings. "The Culture Kings Las Vegas flagship
store captures our signature ‘retailtainment’ ethos and enables us
to share the ultimate Culture Kings brand experience with our
American audience. I’m confident that this one-of-a-kind retail
concept will drive growth in-store and online and will accelerate
our brand awareness in the U.S.”
Culture Kings stands at the forefront of a worldwide streetwear
phenomenon, showcasing a unique blend of sports, culture, music and
fashion, and the U.S. flagship brings this concept to life. The
store’s 2,000+ apparel, headwear and footwear styles, gamified
activations, and exclusive capsule collections capture shoppers’
attention in a setting unlike any other in the retail industry.
“This is a pivotal moment for Culture Kings,” said Jill Ramsey,
CEO of a.k.a. Brands. “Consumers are interacting with brands on a
different level, and Culture Kings is transforming traditional
retail into an unforgettable, immersive experience that can’t be
replicated. I’m excited to watch the brand take off in the U.S. and
globally.”
The store will open to the public on November 5 at 11 a.m., and
an exclusive, invitation-only, VIP after-party is being sponsored
by Moët Hennessy. It will feature a performance by DJ Drama, and
attendance by top talent from the music, entertainment and sports
worlds.
About Culture Kings Culture Kings is a premier
international streetwear brand and retail destination, standing at
the intersection of fashion, art, sports, and music, and a leader
in the worldwide streetwear phenomenon. With roots in Australia’s
Gold Coast, the Culture Kings brand has become internationally
recognized for its immersive shopping experiences, both online and
in-stores, with 9 incredible retail stores across Australia, the
United States and New Zealand that offer customers top brands and
exclusive products, live DJs, Holy Grail arcades, basketball
courts, and music performances. Culture Kings’ has become a
globally recognized destination, with a clientele that includes
high-profile names like Drake, Wu-Tang Clan, Jaden Smith, Justin
Bieber, Cristiano Ronaldo, and many more.
About a.k.a. Brands
a.k.a. Brands is a brand accelerator of next generation fashion
brands. Each brand in the a.k.a. portfolio targets a distinct Gen Z
and millennial audience, creates authentic and inspiring social
content and offers quality exclusive merchandise. a.k.a. Brands
leverages its next-generation retail platform to help each brand
accelerate its growth, scale in new markets and enhance its
profitability. Current brands in the a.k.a. Brands portfolio
include Princess Polly, Culture Kings, Petal & Pup, mnml and
Rebdolls.
For more information, follow along at CultureKings.com or
@CultureKings on Instagram and TikTok.
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