Fiftyfive5’s deep customer understanding and
insight will enhance Accenture Song’s capabilities to help clients
accelerate business growth
Accenture (NYSE: ACN) has acquired Fiftyfive5, a customer
insights and advisory business. The move will strengthen Accenture
Song’s (formerly Accenture Interactive) ability to help clients tap
data insights and performance marketing to accelerate growth and
innovation across Australia and New Zealand.
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Accenture acquires Fiftyfive5 to boost
its customer intelligence capability in Australia and New Zealand.
(Graphic: Business Wire)
Recognized by The Research Society Australia and recently named
B&T Research Agency of the Year, Fiftyfive5 has a proven track
record in delivering customer insight-driven strategy, customer
insight optimized execution and performance measurement for some of
the region’s leading brands.
Globally, 95% of C-suite executives say that customers and
employees are changing faster than they can change their business,
significantly pushing the demand for new playbooks for growth.
Accenture Song and Fiftyfive5 share a vision and passion for
helping brands meet this new reality and capturing new
opportunities for growth through insight-led strategy and decision
making in anticipation of a US$28.7 billion global customer
analytics market by 2026.
Mark Green, Accenture Song’s Australia and New Zealand lead,
said: “Clients are struggling to keep up with the pace of change
today. They are looking for creative solutions and strategic
insights for growth. Fiftyfive5’s addition is timely. The team
boasts powerful insights and deep customer understanding, which
will significantly enhance Accenture Song’s customer intelligence
capability. Importantly, Fiftyfive5 brings top talent, and we
cannot wait to see what they can add to our growing team.”
Founded in 2010, Fiftyfive5 specializes in opportunity
identification, brand strategy and positioning, innovation,
category strategy (channel, shopper, retail & loyalty),
pricing, CX and experience measurement and brand comms tracking.
Fiftyfive5 works extensively with clients across health &
public services, consumer goods & services, financial services,
communications & media, travel, digital and technology. Its
team of more than 200 people across Australia, Singapore, New
Zealand and London will join Accenture Song and build upon
Accenture’s world-class strategy, design, performance, technology
and large-scale operations capabilities to better serve
clients.
Mark Sundquist, managing partner of Fiftyfive5, said: “Accenture
Song is one of the most interesting businesses that’s emerged in
our space — a combination of creativity, technology and data. We
have a shared belief in the importance of customer insight and
intelligence to underpin strategy, creativity and execution to fuel
growth for our clients. Joining Accenture Song creates an exciting
new opportunity for our team and the chance to deliver greater
commercial impact for clients given the enhanced range of
capability we can bring to the table.”
Jatinder Singh, Accenture Song’s global head of data and
analytics, said: “Clients globally are reevaluating how they grow
and they are increasingly challenged by the speed of change.
Intelligence will become the engine brands need to become relevant
to their customers. Having insights that can support brand
creative, content, and experience strategy and operations will be
essential. Fiftyfive5 adds to Accenture Song’s credentials to help
our clients drive growth through customer data and insight.”
The acquisition of Fiftyfive5 is in line with Accenture Song’s
strategy to deepen its broad, scalable set of capabilities across
product innovation, commerce, marketing, sales and service to help
clients unify purpose and customer experience for sustainable
growth as customers’ lives are ever-changing and constantly
influenced by external forces.
Terms of the transaction were not disclosed.
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About Accenture Accenture is a global professional
services company with leading capabilities in digital, cloud and
security. Combining unmatched experience and specialized skills
across more than 40 industries, we offer Strategy and Consulting,
Technology and Operations services and Accenture Song — all powered
by the world’s largest network of Advanced Technology and
Intelligent Operations centers. Our 721,000 people deliver on the
promise of technology and human ingenuity every day, serving
clients in more than 120 countries. We embrace the power of change
to create value and shared success for our clients, people,
shareholders, partners and communities. Visit us at
accenture.com.
Accenture Song accelerates growth and value for our clients
through sustained customer relevance. Our capabilities span
ideation to execution: growth, product and experience design;
technology and experience platforms; creative, media and marketing
strategy; and campaign, commerce transformation content and channel
orchestration. With strong client relationships and deep industry
expertise, we help our clients operate at the speed of life through
the unlimited potential of imagination, technology and
intelligence.
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version on businesswire.com: https://www.businesswire.com/news/home/20221130005997/en/
Madeline Atkins Accenture +61 418 659 968
m.atkins@accenture.com
Sieu Ping Low Accenture Song +65 8182 8545
low.sieu.ping@accenture.com
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