Accenture (NYSE: ACN) has agreed to acquire Tambourine, an
e-commerce customer experience agency with award-winning
capabilities in cloud-based technologies in Japan. Tambourine
brings a proven track record in using Salesforce Commerce Cloud to
deliver seamless commerce experiences for consumer goods and
entertainment companies. Terms of the transaction were not
disclosed.
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Tambourine to become part of Accenture
Interactive. (Photo: Business Wire)
Digital commerce in Japan is expected to grow by 10.5% in 2021
to reach US$217.5 billion in sales in 2021. This acceleration
offers growth prospects and is pushing brands to rethink effective
customer connection. Tambourine will enhance the world-class suite
of sales and commerce transformation services, from product and
platform engineering, to omnichannel delivery of commerce
experiences.
Atsushi Egawa, Accenture’s market unit lead for Japan, said:
“Digital customer experience and brand reputation is so closely
intertwined that it can impact a company’s growth. In considering
ways to deliver the best of commerce experiences, brands are
turning to data and the cloud for leverage. By weaving in
Tambourine’s unique offerings into Accenture’s, we will continue to
help accelerate our clients’ growth.”
Founded in 2015, Tambourine provides integrated commerce
services on the Salesforce platform. It delivers customer
experience design and engineering, develops web services and
applications, and offers consultancy services to optimize customer
touchpoints.
Tambourine was recognized as Salesforce’s Innovation Partner of
the Year in 2020 and is one of the few companies in Japan with an
industry-recognized Level 1 Specialist certification in
Salesforce’s B2C Commerce domain. Its team of approximately 70
customer experience specialists, designers and cloud engineers will
join Accenture Interactive in Japan.
Flaviano Faleiro, Accenture Interactive’s president for Growth
Markets, said: “Brands understand that when they respond to new
consumer behaviors with a seamless commerce experience, it makes
them more relevant and valuable. The combination of Tambourine and
Accenture Interactive will further enhance our ability to leverage
creativity, technology and deep human insights to accelerate growth
of our clients.”
“Tambourine is founded on the premise of achieving excellent
outcomes as a team,” said Tatsuya Nakao, CEO of Tambourine. “Now,
as part of Accenture, we look forward to extending our digital
commerce expertise across the entire customer experience and work
closely together to create deep impact for our clients.”
Tambourine is the latest in a series of acquisitions that
Accenture has made to rapidly scale commerce expertise and
excellence, including Experity in Brazil, Glamit in Argentina and
Openmind in Italy. In February 2021, Accenture acquired Businet
Systems, a leader in developing and operating Salesforce Commerce
Cloud-based e-commerce sites in Japan, with a proprietary order
management system (OMS) for the apparel and retail industries. The
acquisition of Tambourine is in line with Accenture's strategy to
build a stronger service offering in marketing, commerce and
customer experience design by continuously strengthening the
talent, skills and capabilities essential to creating exceptional
commerce experiences.
Completion of the acquisition is subject to customary closing
conditions.
About Accenture Accenture is a global professional services
company with leading capabilities in digital, cloud and security.
Combining unmatched experience and specialized skills across more
than 40 industries, we offer Strategy and Consulting, Interactive,
Technology and Operations services — all powered by the world’s
largest network of Advanced Technology and Intelligent Operations
centers. Our 624,000 people deliver on the promise of technology
and human ingenuity every day, serving clients in more than 120
countries. We embrace the power of change to create value and
shared success for our clients, people, shareholders, partners and
communities. Visit us at www.accenture.com.
Accenture Interactive is reimagining business through
experience. We drive sustainable growth by creating meaningful
experiences that live at the intersection of purpose and
innovation. By connecting deep human and business insights with the
possibilities of technology, we design, build, communicate and run
experiences that make lives easier, more productive and rewarding.
Accenture Interactive is ranked the world’s largest digital agency
by Ad Age and has been named a Most Innovative Company by Fast
Company. To learn more, follow us @AccentureACTIVE and visit
www.accentureinteractive.com
Forward-Looking Statements Except for the historical information
and discussions contained herein, statements in this news release
may constitute forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. Words such as
“may,” “will,” “should,” “likely,” “anticipates,” “expects,”
“intends,” “plans,” “projects,” “believes,” “estimates,”
“positioned,” “outlook” and similar expressions are used to
identify these forward-looking statements. These statements involve
a number of risks, uncertainties and other factors that could cause
actual results to differ materially from those expressed or
implied. These risks include, without limitation, risks that:
Accenture and Tambourine will not be able to close the transaction
in the time period anticipated, or at all, which is dependent on
the parties’ ability to satisfy certain closing conditions; the
transaction might not achieve the anticipated benefits for
Accenture; the COVID-19 pandemic has impacted Accenture’s business
and operations, and the extent to which it will continue to do so
and its impact on the company’s future financial results are
uncertain; Accenture’s results of operations have been, and may in
the future be, adversely affected by volatile, negative or
uncertain economic and political conditions and the effects of
these conditions on the company’s clients’ businesses and levels of
business activity; Accenture’s business depends on generating and
maintaining ongoing, profitable client demand for the company’s
services and solutions including through the adaptation and
expansion of its services and solutions in response to ongoing
changes in technology and offerings, and a significant reduction in
such demand or an inability to respond to the evolving
technological environment could materially affect the company’s
results of operations; if Accenture is unable to keep its supply of
skills and resources in balance with client demand around the world
and attract and retain professionals with strong leadership skills,
the company’s business, the utilization rate of the company’s
professionals and the company’s results of operations may be
materially adversely affected; Accenture faces legal, reputational
and financial risks from any failure to protect client and/or
company data from security incidents or cyberattacks; the markets
in which Accenture operates are highly competitive, and Accenture
might not be able to compete effectively; Accenture’s ability to
attract and retain business and employees may depend on its
reputation in the marketplace; if Accenture does not successfully
manage and develop its relationships with key alliance partners or
fails to anticipate and establish new alliances in new
technologies, the company’s results of operations could be
adversely affected; Accenture’s profitability could materially
suffer if the company is unable to obtain favorable pricing for its
services and solutions, if the company is unable to remain
competitive, if its cost-management strategies are unsuccessful or
if it experiences delivery inefficiencies or fail to satisfy
certain agreed-upon targets or specific service levels; changes in
Accenture’s level of taxes, as well as audits, investigations and
tax proceedings, or changes in tax laws or in their interpretation
or enforcement, could have a material adverse effect on the
company’s effective tax rate, results of operations, cash flows and
financial condition; Accenture’s results of operations could be
materially adversely affected by fluctuations in foreign currency
exchange rates; changes to accounting standards or in the estimates
and assumptions Accenture makes in connection with the preparation
of its consolidated financial statements could adversely affect its
financial results; Accenture might be unable to access additional
capital on favorable terms or at all and if the company raises
equity capital, it may dilute its shareholders’ ownership interest
in the company; as a result of Accenture’s geographically diverse
operations and its growth strategy to continue to expand in its key
markets around the world, the company is more susceptible to
certain risks; if Accenture is unable to manage the organizational
challenges associated with its size, the company might be unable to
achieve its business objectives; Accenture might not be successful
at acquiring, investing in or integrating businesses, entering into
joint ventures or divesting businesses; Accenture’s business could
be materially adversely affected if the company incurs legal
liability; Accenture’s global operations expose the company to
numerous and sometimes conflicting legal and regulatory
requirements; Accenture’s work with government clients exposes the
company to additional risks inherent in the government contracting
environment; if Accenture is unable to protect or enforce its
intellectual property rights or if Accenture’s services or
solutions infringe upon the intellectual property rights of others
or the company loses its ability to utilize the intellectual
property of others, its business could be adversely affected;
Accenture’s results of operations and share price could be
adversely affected if it is unable to maintain effective internal
controls; Accenture may be subject to criticism and negative
publicity related to its incorporation in Ireland; as well as the
risks, uncertainties and other factors discussed under the “Risk
Factors” heading in Accenture plc’s most recent Annual Report on
Form 10-K and other documents filed with or furnished to the
Securities and Exchange Commission. Statements in this news release
speak only as of the date they were made, and Accenture undertakes
no duty to update any forward-looking statements made in this news
release or to conform such statements to actual results or changes
in Accenture’s expectations.
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version on businesswire.com: https://www.businesswire.com/news/home/20211118006202/en/
Ken Kanda Tokyo Japan +81 80 3723 9580
kentaro.kanda@accenture.com
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