Accenture Helps Changi Airport Group Establish and Operate a Digital Factory to Drive and Sustain Continuous Innovation
March 08 2020 - 08:59PM
Business Wire
Accenture (NYSE: ACN) has helped Changi Airport Group (CAG)
which operates the world's seventh busiest airport for
international traffic establish and operate a digital factory to
continuously re-invent the airport’s passenger experience and
transform operations.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200308005013/en/
A look inside DIVA in Terminal 2 (Photo:
Business Wire)
Known as DIVA — for digital, innovation, ventures and analytics,
the factory is designed to help CAG develop, experiment and launch
new digital products and services — from conceptualization to
market launch, using new ways of working.
Staffed with professionals from both CAG and Accenture, DIVA
leverages the latest innovative technologies and capabilities —
including artificial intelligence (AI), digital marketing, big data
/ analytics, predictive maintenance and the internet of things
(IoT). Managed like a factory, DIVA focuses on delivering business
outcomes at scale, with lines of production, predictable delivery
schedules and quality controls. This model uses and enables new
ways of working — with design thinking, rapid prototyping and
experimentation at the core.
“Picture a start-up environment where employees begin by
thinking about what the customer wants and work backwards from
there — experimenting rapidly to develop innovative products and
services,” said Fabio Vacirca, the market unit group lead
responsible for managing Accenture’s business across Australia and
New Zealand, South East Asia, India, Africa and the Middle East.
“DIVA is enabling CAG to re-evaluate how the airport operates and
develop digital solutions to ensure that it remains a world-class
leader.”
As part of its work creating and managing DIVA, Accenture has
helped CAG develop an AI-powered virtual assistant for airport
operations, a predictive maintenance solution for engineering, and
next-generation commercial digital marketing campaigns, powered by
Accenture Applied Intelligence solutions and accelerators.
“By establishing DIVA with Accenture, we hope to continue to
foster a culture of innovation and experimentation, by injecting
new ways of working within our organization,” said Jeffrey Loke, a
senior vice president at CAG. “DIVA is helping CAG implement
digital innovations, at speed and at scale, at the enterprise
level, serving all CAG departments, including commercial,
operations, engineering, IT, and corporate marketing &
communications.”
Singapore Changi Airport is committed to continually raising the
bar for its performance and delivering a real-time customer
experience. The airport has been voted the “Best Airport in the
World” 10 times by Skytrax respondents; and has also won the DFNI
Award for Travel Retail Excellence nine times1. Jewel Changi
Airport, the lifestyle destination situated at the heart of
Singapore Changi Airport that opened last April, received the
Special Jury Award at the MAPIC Awards 20192, a prestigious
industry event that honors the world’s most outstanding retail real
estate projects.
Aligned to Singapore’s Smart Nation vision, DIVA is a reflection
of CAG’s efforts to keep pace with the ongoing disruption of
business operations and an important milestone not just for CAG,
but for Singapore. DIVA is the first such capability that Accenture
developed in ASEAN.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services in strategy and consulting,
interactive, technology and operations, with digital capabilities
across all of these services. We combine unmatched experience and
specialized capabilities across more than 40 industries – powered
by the world’s largest network of Advanced Technology and
Intelligent Operations centers. With 505,000 people serving clients
in more than 120 countries, Accenture brings continuous innovation
to help clients improve their performance and create lasting value
across their enterprises. Visit us at www.accenture.com.
Applied Intelligence is Accenture’s approach to scaling AI for
our clients. We embed AI-powered data, analytics and automation
capabilities into business workflows to accelerate time to value.
Our expertise in defining end-to-end strategy, combined with deep
data infrastructure capabilities, cognitive services and
industrialized accelerators help smooth clients’ path to AI
adoption, extending human capabilities and supporting clients in
scaling AI responsibly. Recognized as a leader by industry
analysts, we collaborate with a powerful global alliance,
innovation and delivery network to help clients deploy and scale AI
within any market and industry. Follow @AccentureAI and visit
www.accenture.com/appliedintelligence.
1. Changi Airport Group’s Awards and Accolades website 2. The
Business Times, 15 Nov 2019, Changi’s Jewel shines with top global
award for retail real estate projects
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version on businesswire.com: https://www.businesswire.com/news/home/20200308005013/en/
Yasmin Quek Accenture + 65 6410 8216 / +65 9049 4273
yasmin.quek@accenture.com
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